AWS Snowball appliances help customers quickly
and securely transfer terabytes to petabytes of data for as little
as one-fifth the cost of high-speed Internet
Amazon Kinesis Firehose makes it easy for
anyone to load and store real-time, streaming data in AWS
Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an
Amazon.com company (NASDAQ:AMZN), announced two new capabilities to
help customers more quickly and cost-effectively transfer data of
all types and sizes to the AWS Cloud. AWS Snowball is a
petabyte-scale data transport appliance that can securely transfer
50 TB per appliance of data into and out of AWS. Amazon Kinesis
Firehose is a fully managed service for loading streaming data into
AWS (available today for Amazon S3 and Amazon Redshift, with other
AWS data stores coming soon). To learn more about AWS Snowball and
Amazon Kinesis Firehose, visit
https://aws.amazon.com/new/reinvent/data-transfer/.
Today, customers are moving an increasing number of applications
and large volumes of data to the AWS Cloud – everything from app
log files to digital media, genomes, and petabytes of sensor data
from connected devices. While AWS Direct Connect provides customers
with a dedicated, fast connection to the AWS network, AWS Snowball
and Amazon Kinesis Firehose are ideal for customers that need to
transfer data in large batches, have data located in distributed
locations, or require continuous loading of streaming data. With
AWS Snowball and Amazon Kinesis Firehose, AWS customers now have
two new ways to more easily and cost-effectively get large data
sets and streaming data into the AWS Cloud.
“It has never been easier or more cost-effective for companies
to collect, store, analyze, and share data than it is today with
the AWS Cloud,” said Bill Vass, Vice President, AWS Storage
Services. “As customers have realized that their data contains key
insights that can lead to competitive advantage, they’re looking to
get as much data into AWS as quickly as possible. AWS Snowball and
Amazon Kinesis Firehose give customers two more important tools to
get their data into AWS.”
AWS Snowball: the fastest way to transfer large amounts of
data to AWS securely
Customers who need to transfer large amounts of data to AWS face
a challenge – the time it takes to upload data. For instance, if a
company committed 100 megabits per second of their total bandwidth
capacity to transferring data to AWS, transferring 100 TB of data
via that connection would take about 100 days. Companies could
choose to spend more money expanding their bandwidth capability or
upgrading their network, but most don’t want to do so simply to
support sending more data to the cloud. Now, AWS provides a
solution to this problem with AWS Snowball – a durable and
tamper-resistant, encrypted, and portable storage appliance that
customers can use to move that same 100 TB of data to AWS in less
than a week, and at as little as one-fifth of the cost of using
high-speed Internet. Customers create a job using the AWS
Management Console, AWS ships the appliance directly to the
customer, and the customer, upon receiving the appliance, simply
plugs it into their local network. AWS Snowball provides a simple
data transfer client which customers use to encrypt and transfer
50TB of data to each appliance. Customers can use multiple AWS
Snowball appliances in parallel to transfer larger data sets within
the same time frame. Once a customer’s data is completely loaded
onto an AWS Snowball, its E Ink shipping label is automatically
updated with the AWS shipping address, and customers can track the
status of the transfer job using Amazon Simple Notification Service
(SNS), text messages, or the AWS Management Console.
AWS Snowball appliances use multiple layers of security to
protect customer data. In addition to tamper-resistant enclosures,
AWS Snowball also employs end-to-end, 256-bit encryption, along
with an industry-standard Trusted Platform Module (TPM) designed to
ensure both security and full chain-of-custody for customer data.
Once a customer's data has been transferred from the AWS Snowball
to AWS's data stores (initially Amazon S3), AWS erases all data
from the AWS Snowball appliance, following the standards defined by
the National Institute of Standards and Technology (NIST)
guidelines for media sanitization. Customers can get a report and
confirm that all of their data has successfully been loaded into
AWS before deleting the local copy of their data.
BuzzFeed is a global media company that produces and distributes
original news, entertainment, and video to over 200 million unique
monthly visitors and over 1.5 billion viewers. “As one of the
world’s largest media companies, Buzzfeed generates a massive
amount of content that we need to preserve and maintain,” said
Eugene Ventimiglia, Director of Technical Operations, Buzzfeed.
“We’ve been wanting to implement an archive solution based on
Amazon Glacier, but our 250TB of archive data was too much data to
migrate on individual disk drives, and using high-speed Internet
would simply take too long. The release of AWS Snowball completely
changes our thinking here as we now have a simple, secure, and
cost-effective way to migrate the entire 250TB library to AWS in
less than a week.”
Sony's Ci Media cloud platform provides contribution,
collaboration, and transformation to professional media workflows.
“Many of our customers have petabytes of data and limited bandwidth
which has been a barrier for them to moving some of their heaviest
media workflows into Sony Media Cloud (Ci),” said David Rosen, Vice
President, Solutions Business Development, Sony Professional
Solutions Americas. “AWS Snowball has the potential to solve this
problem for us in a big way. From our early look at AWS Snowball,
we are very excited at the prospect of a secure and cost-effective
alternative to Internet transfers of the massive amount of media
assets we have into AWS.”
Amazon Kinesis Firehose: Easily load streaming data to
AWS
Mobile devices, software applications and services, wearables,
industrial sensors, and IT infrastructure generate staggering
amounts of data – sometimes TBs per hour. In 2013, AWS introduced
Amazon Kinesis Streams to allow customers to build applications
that collect, process, and analyze this streaming data with very
high throughput. Many customers use Amazon Kinesis Streams to
capture streaming data and load it into Amazon S3 or Amazon
Redshift. Until now, this required customers to manage the Amazon
Kinesis data streams and write custom code to load the data. Now,
Amazon Kinesis Firehose makes this as easy as an API call. Amazon
Kinesis Firehose captures data from hundreds of thousands of
different sources and loads it directly into AWS, in real-time.
Customers simply create an Amazon Kinesis Firehose Delivery Stream
in the AWS Management Console and specify the target Amazon S3
bucket or Amazon Redshift table, and the time frequency at which
they want fresh data delivered to the destination. Customers can
also configure Amazon Kinesis Firehose to batch, compress, and
encrypt streaming data before delivery at specified time
intervals.
Hearst Corporation is one of the largest media and information
companies in the world, with over 250 sites worldwide. “We monitor
trending content on our digital properties, and generate terabytes
of streaming data every day,” said Rick McFarland, Vice President,
Data Services at Hearst Corporation. “This is the data currency of
our company and feeds our business intelligence and product
development. We are excited that we can just point our fleet of web
servers at Amazon Kinesis Firehose, and it takes care of all
aggregation, compression, and delivery of our streaming data to
Amazon S3 without any intervention from us. This will reduce
operational complexity from our data pipeline and allow us to focus
on analytics so we can provide the best content to our
customers.”
AWS Snowball and Amazon Kinesis Firehose are both available
today. Customers can request an AWS Snowball appliance by visiting
aws.amazon.com/importexport/request-access. Customers can access
Amazon Kinesis Firehose using the AWS Management Console, AWS
Command Line Interface (CLI), or AWS SDKs. Amazon Kinesis Firehose
is initially available in the US East (N. Virginia), US West
(Oregon), and EU (Ireland) Regions, and will expand to additional
Regions in the coming months.
About Amazon Web Services
Launched in 2006, Amazon Web Services offers a robust, fully
featured technology infrastructure platform in the cloud comprised
of a broad set of compute, storage, database, analytics,
application, and deployment services from data center locations in
the U.S., Australia, Brazil, China, Germany, Ireland, Japan,
and Singapore. More than a million customers, including
fast-growing startups, large enterprises, and government agencies
across 190 countries, rely on AWS services to innovate quickly,
lower IT costs and scale applications globally. To learn more about
AWS, visit http://aws.amazon.com.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon.
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