New C7g instances powered by next-generation
AWS Graviton3 processors provide up to 25% better performance than
comparable instances powered by Graviton2 processors—offering the
best price performance for running compute-intensive workloads on
AWS
Snap, Sprinklr, and NextRoll among customers
using C7g instances powered by Graviton3 processors
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company
(NASDAQ: AMZN), today announced the general availability of Amazon
Elastic Compute Cloud (Amazon EC2) C7g instances, the next
generation of compute-optimized instances powered by AWS-designed
Graviton3 processors. New C7g instances use AWS Graviton3
processors to provide up to 25% better compute performance for
compute-intensive applications than current generation C6g
instances powered by AWS Graviton2 processors. The higher
performance of C7g instances makes it possible for customers to run
more efficiently a wide range of compute-intensive workloads—from
web servers, load balancers, and batch processing to electronic
design automation (EDA), high performance computing (HPC), gaming,
video encoding, scientific modeling, distributed analytics, machine
learning inference, and ad serving. There are no minimum
commitments or upfront fees to use C7g instances, and customers pay
only for the amount of compute used. To get started with C7g
instances, visit aws.amazon.com/ec2/instance-types/c7g.
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AWS Graviton3 Processor (Photo: Business
Wire)
Since launching in 2020, Amazon EC2 instances powered by
AWS-designed Graviton2 processors have provided customers with
significant performance improvements and cost savings for a broad
range of applications. Today, 48 of the top 50 Amazon EC2 customers
use AWS Graviton2-based instances to deliver superior price
performance to their customers. Customers like DirecTV, Discovery,
Epic Games, Formula 1, Honeycomb.io, Intuit, Lyft, Mercardo Libre,
NextRoll, Nielsen, SmugMug, Snap, Splunk, and Sprinklr have seen
significant performance gains, with reduced costs, running AWS
Graviton2-based instances in production. The AWS Graviton-based
instance portfolio offers 13 different instances that include
general purpose, compute optimized, memory optimized, storage
optimized, burstable, and accelerated computing instances, so
customers have the deepest and broadest choice of high-performance,
cost-effective, and power-efficient compute in the cloud for all
sorts of applications. As customers bring more compute-intensive
workloads to the cloud to transform their organizations and fuel
new opportunities, they want even better price performance and
greater energy efficiency when running these demanding
workloads.
To provide even better price performance for a wide variety of
customer applications, new C7g instances powered by next generation
AWS Graviton3 processors provide up to 25% better performance for
compute-intensive applications over current generation C6g
instances. Compared to previous generation AWS Graviton2
processors, AWS Graviton3 processors deliver up to 2x faster
performance for cryptographic workloads, up to 3x faster
performance for machine learning inference, and nearly 2x higher
floating point performance for scientific, machine learning, and
media encoding workloads. AWS Graviton3 processors are also more
energy efficient, using up to 60% less energy for the same
performance than comparable EC2 instances. C7g instances are the
first in the cloud to feature the latest DDR5 memory, which
provides 50% higher memory bandwidth than AWS Graviton2-based
instances to improve the performance of memory-intensive scientific
applications like computational fluid dynamics, geoscientific
simulations, and seismic processing. C7g instances also deliver 20%
higher networking bandwidth than C6g instances for network
intensive applications like network load balancing and data
analytics.
“Customers of all sizes are seeing significant performance gains
and cost savings using AWS Graviton-based instances,” said David
Brown, Vice President of Amazon EC2 at AWS. “Since we own the
end-to-end chip development process, we’re able to innovate and
deliver new instances to customers faster. With up to 25% better
performance than current generation Graviton instances, new C7g
instances powered by AWS Graviton3 processors make it easy for
organizations to get the most value from running their
infrastructure on AWS.”
New C7g instances are built on the AWS Nitro System, a
collection of AWS-designed hardware and software innovations that
streamline the delivery of isolated multi-tenancy, private
networking, and fast local storage. The AWS Nitro System offloads
the CPU virtualization, storage, and networking functions to
dedicated hardware and software, delivering performance that is
nearly indistinguishable from bare metal. For customers looking to
enhance the performance of applications that require parallel
processing like HPC and video encoding, C7g instances in the coming
weeks will include support for Elastic Fabric Adapter (EFA), which
allows applications to communicate directly with network interface
cards, providing lower and more consistent latency. C7g instances
are available for purchase as On-Demand Instances, with Savings
Plans, as Reserved Instances, or as Spot Instances. C7g instances
are available today in US East (N. Virginia) and US West (Oregon),
with availability in additional AWS Regions coming later this
year.
Snap Inc. is a camera company focused on empowering people to
express themselves, live in the moment, learn about the world, and
have fun together. “We trialed the new AWS Graviton3-based Amazon
EC2 C7g instances and found that they provide significant
performance improvements on real workloads compared to previous
generation C6g instances,” said Aaron Sheldon, Software Engineer at
Snap. “We are excited to migrate our Graviton2-based workloads to
Graviton3, including the messaging, storage and the friend graph
workloads.”
Sprinklr helps the world's biggest companies make their
customers happier across 30+ digital channels—using the most
advanced, sophisticated AI engine built for the enterprise to
create insight-driven strategies and better customer experiences.
“We run a wide variety of workloads on AWS Graviton-based instances
for their significant price performance benefits,” said Jamal
Mazhar, Vice President of Infrastructure and DevOps at Sprinklr.
“After the announcement of AWS Graviton3, we benchmarked our
workloads on the new Amazon EC2 C7g instances and observed 27%
better performance compared to the previous generation instances.
Based on these results, we are looking forward to adopting AWS
Graviton3-based instances in production.”
NextRoll, Inc. is a marketing and data technology company with a
mission to accelerate growth for companies, big and small. Powered
by machine learning, NextRoll’s technology gathers data, delivers
reliable insights, and provides business with approachable tools to
target buyers in strategic ways – all on one platform. “We have
found that AWS Graviton3-based C7g instances are ideal for bidders,
ad servers, and ElastiCache clusters,” said Valentino Volonghi, CTO
at NextRoll. “We are seeing about 15% more requests handled by C7g
instances compared to AWS Graviton2-based C6g instances. With C7g
instances, we also observed up to 40% better latency. Based on
these findings, we are looking forward to adopting AWS
Graviton3-based C7g instances in production.”
Ansys is a global leader in engineering simulation. “As
engineers and designers face increasingly complex problems, cloud
computing helps lower the barrier of access to high-performance
computing, allowing users to solve problems faster,” said Prith
Banerjee, Chief Technology Officer at Ansys. “Ansys has also been
focusing on green computing initiatives with the goal of improving
energy efficiency and reducing costs to customers. With the support
of LS-DYNA on the AWS Graviton3 processor powered by AWS, Ansys
customers will get the best of both worlds – access to a
world-class multiphysics solver without compromising on speed, and
lower energy and costs.”
Beamr is a leading provider of image and video optimization
solutions that enable professional photographers to improve their
workflows, photo sharing services to improve user experience (UX)
and reduce churn, and video service providers to reduce storage and
delivery costs. “Beamr's JPEGmini software, written in C/C++,
optimizes JPEG image files by reducing their file size without
compromising quality. The application is compute-intensive and
includes functions for image decoding, image encoding, and a
quality measure algorithm that analyzes various image attributes,”
said Dan Julius, Vice President of R&D at Beamr. “Since the
mobile version of this software runs on Arm processors, we decided
to test its performance on AWS Graviton3-based Amazon EC2 C7g
instances. Rebuilding our software to run on C7g instances took us
one working day, and the results were promising. When running on
C7g instances, we saw 30% improved performance over comparable
x86-based instances. Based on these results, we plan to recommend
to our customers to run the Beamr JPEGmini software on
Graviton3-based instances once those become GA, and we plan to
benchmark Beamr’s H.264 and HEVC video encoders on Graviton
instances as well.”
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud offering. AWS has been
continually expanding its services to support virtually any cloud
workload, and it now has more than 200 fully featured services for
compute, storage, databases, networking, analytics, machine
learning and artificial intelligence (AI), Internet of Things
(IoT), mobile, security, hybrid, virtual and augmented reality (VR
and AR), media, and application development, deployment, and
management from 84 Availability Zones within 26 geographic regions,
with announced plans for 24 more Availability Zones and eight more
AWS Regions in Australia, Canada, India, Israel, New Zealand,
Spain, Switzerland, and the United Arab Emirates. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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