IBC (Hall
7, Booth
#J20) –
Avid® (Nasdaq:AVID), a leading global media technology
provider for the creation, distribution, and monetization of media
assets for global media organizations, enterprise users and
individual creative professionals, today unveiled its
next-generation media production suite extending from the Avid
MediaCentral® platform. MediaCentral scales from a team of two to
an organization of thousands, and gives news, sports, post
production and live broadcast teams the power to create and deliver
more content much more efficiently, and in shorter timeframes.
Built on the MediaCentral platform, the industry’s most open,
tightly integrated and extensible platform designed for media, the
new MediaCentral production suite is completely customizable and
modular, featuring a groundbreaking cloud-based user experience;
workflow modules and apps for editorial, production, news,
graphics, and asset management; and a wide array of media services
and partner connectors. Every user is connected in a
completely integrated workflow environment, and gains a unified
view into all their media — no matter where it’s located — on
premises, in a private data center, or via the public cloud.
“MediaCentral continues to be a game changer for the industry,”
said Dana Ruzicka, Vice President and Chief Product Officer, Avid.
“We’ve taken the technology in iNEWS® and Interplay®, refined over
the past twenty years for the world’s biggest media organizations,
and have put it all on the platform and moved it into the modern
cloud era. What makes this huge is that now any media professional
can access these tools. It doesn’t matter how big or small their
teams are. They just select the apps they want, switch on the
modules they need, and customize their workflow with a wide array
of media services and partner connectors. And they have the option
to deploy wherever they want—either on premises, in a data center,
in the cloud, or any hybrid combination. Nothing else comes close
to the flexibility, efficiency and agility MediaCentral
delivers.”
Completely redesigned and intuitive user
experience MediaCentral now features the completely
redesigned MediaCentral | Cloud UX (user experience), an
easy-to-use and task-oriented graphical user interface that runs on
virtually any operating system or mobile device, and is available
to everyone connected to the platform, no matter where they are.
Team members can easily collaborate with each other from wherever
their work requires — in the same building, across town, or even on
a different continent.
Full range of apps to power every part of the media
workflowMediaCentral offers a wide array of optional apps
that provide all the capabilities required for high-efficiency
media production, from searching and browsing media, researching
data and social media feeds, logging, editing, review and approval,
publishing and more—all accessed from within the MediaCentral |
Cloud UX interface to provide a consistent and unified user
experience. MediaCentral apps include:
- MediaCentral | Browse: Provides easy content
navigation and viewing with a familiar web search approach;
analysis and details of any asset type including videos, audio
clips, graphics, and documents; and quick forward and backward
scrubbing through any clip, with the ability to play back clips
anywhere inside the app.
- MediaCentral | Search: Facilitates powerful
global search and filtering, enabling users to index and locate
video, audio, graphics, and document content across multiple
MediaCentral systems, basing searches on keywords, metadata, and
other specified criteria. A powerful phonetic search option
automatically indexes content, enabling users to locate relevant
clips that contain a specific spoken word or phrase.
- MediaCentral | Edit: Lets users quickly create
edited stories and shot lists, mark in and out points, perform
basic editing, scrub through timelines, and add voiceovers right
inside of MediaCentral. Users can access and edit projects and
media from anywhere, using mobile and Internet-connected
devices.
- MediaCentral | Publish: Provides quick and
easy one-stop publishing to a variety of OTT, VOD, and social media
platforms simultaneously—including Facebook and Twitter—right from
within the MediaCentral | Cloud UX web interface. Built-in tools
accelerate the process with auto-fill templates, email
notifications, and more.
- MediaCentral | Research (coming soon): Enables
users to monitor specific issues or stories on social communities
such as Twitter or Facebook, and quickly integrate social posts or
trends into their programming.
Powerful and configurable workflow modules
MediaCentral can be flexibly configured with any combination of
workflow modules for basic editorial, production, newsroom,
graphics, and asset management. Production teams can combine
modules and integrate the apps and services that meet their
specific production and workflow needs, with the flexibility to add
modules in the future as creative or business needs dictate.
MediaCentral workflow modules include:
- MediaCentral | Editorial Management: Robust
and affordable file and workflow management for small to mid-sized
creative teams, bringing unprecedented collaborative power, plus
project and media sharing capabilities, to any size workflow.
- MediaCentral | Production Management: Advanced
file and workflow management for mid-sized to large production
teams, simplifying and accelerating media production
workflows.
- MediaCentral | Newsroom Management: Complete
story creation and rundown management for news teams, providing
improved workflow efficiency and speed to break news across
multiple broadcast and digital outlets.
- MediaCentral | Graphics Management:
Next-generation graphics asset management for news and sports,
delivering seamless workflow integration across the real-time
graphics production environment.
- MediaCentral | Asset Management: Advanced
media asset management for news, sports, and post production teams
that manages the entire content lifecycle, with easy asset browsing
and retrieval across multiple tiers of storage for reuse or
repurposing.
Comprehensive suite of media
services MediaCentral offers a comprehensive suite of
media services that can be orchestrated to meet almost any workflow
need: from content reformatting, distribution, social media
integration, indexing, search, and content retrieval to cognitive
analytics and the latest advances in machine learning, for deep
insights into content performance. MediaCentral services
include:
- Orchestrate: Provides a powerful process
management service that can be customized to manage any workflow,
from simple batch processing scripts to the most complex workflows
spanning systems, teams, and sites.
- Content Transformation: Automates file
transfers and format conversions; enables users to browse and edit
proxy files from any location, and apply edits to the original high
quality masters at any time. Also automates content ingest and
output flows, minimizing workflow bottlenecks and time-consuming
media management tasks.
- Audience Engagement: Enables content creation
teams to collect, filter, moderate, and integrate user-generated
content alongside traditional programming.
- Distribute: Simplifies, streamlines, and
unifies content distribution across diverse channels and devices,
automating file preparation and transcoding in the background.
- Cognitive Services: Applies the latest
machine-learning algorithms to content libraries, automatically
indexing content to extract streams of time-based metadata. Allows
highly complex searches to be executed in seconds, without
time-consuming manual logging.
MediaCentral connectors integrate certified third-party
solutions into the workflow MediaCentral connectors
enable easy and powerful integration of MediaCentral workflow
modules with over 2,000 partner products from a growing list of
more than 600 partners. The industry-leading openness of the
MediaCentral platform ensures that creative teams and media
organizations can easily integrate the solutions they choose from
an array of vendors from the industry’s largest ecosystem, to
customize their workflows exactly as they need them.
Next-generation platform engineAt the core of
MediaCentral is the next-generation platform engine that delivers
centralized administration and media indexing, simplified software
deployment, and flexible infrastructure management with the ability
to scale from creative teams of two people to global media
enterprises with thousands of distributed contributors. Key
capabilities enabled by the platform engine include:
- Centralized system administration: Provides a
single central space where administrators switch modules and apps
on and off, manage licensing, and designate user roles and
permissions across the entire platform.
- Centralized media index: Allows users to
easily access any media on the platform, regardless of where it
resides. MediaCentral unifies the presentation of all assets in the
system, so users can focus more time on creative tasks, without
concern about whether an asset is in the archive, in a facility, or
in the cloud.
- Enterprise software deployment: Automates
software installation and updates, radically simplifying system
deployment and configuration using a template-based approach.
MediaCentral | Deploy makes it easy to benefit from the latest
software updates without error-prone, time-consuming manual
processes.
- Flexible infrastructure management layer:
Enables administrators to dynamically scale resources and add new
capabilities, optimizing infrastructure elements such as storage,
computing power, and bandwidth across an entire enterprise.
To learn more about the next-generation MediaCentral platform
and the next-generation MediaCentral production suite, please visit
http://www.avid.com/products/mediacentral.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, MediaCentral®, Interplay®, iNEWS®, AirSpeed®,
Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™.
For more information about Avid solutions and services, visit
www.avid.com, connect with Avid on Facebook, Instagram, Twitter,
YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS,
Interplay, Maestro, MediaCentral, Media Composer, PlayMaker, Pro
Tools, Avid VENUE, and Sibelius are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used
with the permission of the Interplay Entertainment Corp. which
bears no responsibility for Avid products. All other trademarks are
the property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
PR Contact
Amy Paladino amy.paladino@avid.com +1 (617)
733-5121
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