BETHLEHEM, Pa., Oct. 7, 2021 /PRNewswire/ -- Vinco Ventures
(NASDAQ: BBIG) and ZASH Global Media and Entertainment through
their Joint Venture, ZVV Media Partners, today announced it has
signed a binding letter of intent to acquire AdRizer, a leading
publisher and analytics solution with a focus on revenue
attribution, for $108 million.
AdRizer will be integrated in the Lomotif platform for ad placement
revenue similar to other technology platforms such as Google ad
words and Facebook Ad Manager. The terms of the deal include:
$25 million in cash, with the
remaining amount in equity of ZASH, common stock. The common
stock will have a two-year lock up upon closing.
In 2020, AdRizer had sustained success by reaching
revenues of approximately $37
million. This year, AdRizer believes it is on a
current run rate to achieve $62+ million in revenues. Over the last
seven years, AdRizer believes it has created one of the leading
ad-tech companies as an advertising platform. The AdRizer platform
services companies, by example, Google, Taboola, Outbrain, and
Buzzfeed. AdRizer runs both real time programmatic ad
transactions and direct agreements with agencies and advertisers in
its own proprietary platform with A.I.
AdRizer will continue to lead with their ad-tech by creating a
proprietary ad platform inside short-form video platform,
Lomotif. Lomotif believes this creates incredible
opportunities for creators and businesses alike. Advertisers
will be able to schedule their ad buys across Lomotif's Audience
Network which allows Lomotif to monetize social traffic in all
parts of the world where it has users.
Ken Bond, Founder and CEO of
AdRizer said, "Over the last several years while building AdRizer,
we always knew the end game for us would be integrating with a
large internal platform such as Lomotif. We feel that we have
built an incredible foundation in the tech space but now we can
leverage to the advantage of all our companies inside the ZASH
ecosystem."
Ted Farnsworth, Chairman and
Co-Founder of ZASH echoed his excitement, "This is an exciting time
for us as we move forward with our strategy for building out a full
platform on a short form video app like Lomotif. We will now
be able to monetize within our own internal platform. Not
only will AdRizer continue to do its core business with external
clients and grow aggressively, we see great potential to monetize
Lomotif, and we could not be more excited about the future."
AdRizer's technology creates a virtual trading platform for
publishers and advertisers allowing them to connect and use A.I. to
provide the best possible advertising ROI real time. This includes
display and video ads across desktops, mobile apps, mobile web, and
TV .
This transaction is subject to customary due diligence and
documentation.
About ZASH Global Media and Entertainment
Corporation
ZASH is an evolving network
of synergetic companies working together to disrupt the media and
entertainment industry as we know it today. ZASH believes its
management team has an exceptional and unparalleled ability to
pivot because their knowledge and experience is steadfast and
unyielding. For additional information about ZASH Global Media and
Entertainment Corporation, please visit ZASH's website
at www.zash.global.
About Vinco Ventures, Inc.
Vinco Ventures, Inc. (BBIG)
is a selective acquisitions company focused on digital media
and content technologies. Vinco's B.I.G. (Buy. Innovate.
Grow.) strategy is seeking out acquisition opportunities that
are poised for scale and will BE BIG. For more information
visit Investors.vincoventures.com.
About AdRizer
AdRizer is an award-winning digital
marketing firm named No. 15 of Inc. 2018 fastest growing
companies in the United States.
AdRizer services companies such as Google, Facebook, Snapchat,
TikTok, Taboola, Outbrain, Google Ad Sense, YouTube, E.W. Scripps
Company. It is a provider of technology solutions to automate
using AI technology from both the buyers and the seller's side,
creating a virtual trading platform real-time allowing on the buy
side and sell side with a risk adverse approach to publishers and
agencies around the world.
About Lomotif
Lomotif is the leading
video-sharing social networking platform that is democratizing
video creation. Since the company was co-founded by video
enthusiast Paul Yang in 2014,
Lomotif has been granted three technology patents uniquely focused
on empowering creators to share and watch short videos with ease
through remix and collaboration. Yang's bold vision is to build the
world's largest video vocabulary to accelerate the world's
transition to video-first expression. Lomotif, available in the
Apple and Google stores, is a breakthrough downloadable app for hip
hop, rap, and urban culture across the
United States and Latin
America. Lomotif is one of five partners selected by
Snapchat for a bi-directional integration for posting stories
between the two platforms. For additional information about Lomotif
Private Limited, please visit Lomotif's website
at www.lomotif.com.
Forward-Looking Statements and
Disclaimers
To the extent any statements contained in
this press release contains "forward-looking statements" as defined
in the Private Securities Litigation Reform Act of 1995 and the
information that are based upon beliefs of, and information
currently available to, the company's management as well as
estimates and assumptions made by the company's management. These
statements can be identified by the fact that they do not relate
strictly to historic or current facts. When used in this
presentation the words "estimate," "expect," "intend," "believe,"
"plan," "anticipate," "projected" and other words or the negative
of these terms and similar expressions as they relate to the
company or the company's management identify forward-looking
statements. Such statements reflect the current view of the company
with respect to future events and are subject to risks,
uncertainties, assumptions and other factors relating to the
company's industry, its operations and results of operations and
any businesses that may be acquired by the company. Should one or
more of these risks or uncertainties materialize, or the underlying
assumptions prove incorrect, actual results may differ
significantly from those anticipated, believed, estimated,
expected, intended, or planned. Although the company believes that
the expectations reflected in the forward-looking statements are
reasonable, the company cannot guarantee future results,
performance, or achievements. Except as required by applicable law,
including the security laws of the United States, the company does not intend to
update any of the forward-looking statements to conform these
statements to actual results.
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SOURCE ZASH Global Media and Entertainment Corporation