- Baidu's mobile ecosystem to focus on two pillars of
"servitization" and "humanization" under new strategic
layout
- Baidu App has grown to 558 million monthly active users
(MAUs), with 4,200,000 Baijiahao accounts
- Baidu App releases a new slogan, "Baidu for a Better
Life"
BEIJING, April 26, 2021 /PRNewswire/ -- Baidu, Inc.
(NASDAQ:BIDU and HKEX: 9888) today held the 2021 Wanxiang
Conference in Aranya, China, an
annual event for the company's Mobile Ecosystem Group (MEG). During
the event, Baidu MEG unveiled its new X+Y strategy to advance
intelligent search through "servitization" and "humanization", and
Baidu App announced a new brand slogan, "Baidu for a Better Life",
as Baidu strives to support content creators and developers,
deliver a superior end-to-end experience to users, and diversify
its income stream.
Speaking at the event, Baidu Executive Vice President
Dou Shen explained the context and
purpose of the X+Y strategy: "As Internet infrastructure continues
to be perfected, information flow in society is constantly
improving, leading to demands for faster, closed-loop services from
users. Based on this trend, Baidu is implementing a strategy
of 'humanization' and 'servitization' which will allow users
more immediate access to the information and services they need.
Especially for key industries like healthcare, live streaming,
short video, and education, Baidu will construct its own
closed-loop mobile experiences."
According to data released by Baidu at the conference, Baidu App
now has 558 million MAUs, among which daily logged in users
accounted for over 75% in March 2021.
The app also features 4.2 million Baijiahao accounts, with Smart
Mini Programs encompassing 271 industries that have 416 million
MAUs. Baidu Smart Mini Programs is the only open-source platform of
its kind in the industry. Baidu's health platform is home to
300,000 doctors and medical experts, with peak-day healthcare
related search queries reaching 190 million in 2020, with a daily
high of 850,000 online consultations.
Under the new strategic layout, X, referring to the horizontal
axis, is comprised of Baidu App, Baidu short video
platform Haokan, iQIYI, Baidu Post, and other user portals. The
main goal of these products is to serve as platforms for users to
meet their diverse needs in different scenarios, while expanding
the scale of users. Y, the vertical axis, is mainly aimed at
expanding the range of content and services offered to users with
information-focused channels like Baidu Wiki and Baidu Knows,
as well as major verticals like healthcare, live streaming,
e-commerce, and education.
Based on the strategic business layout of X+Y, and the core
technologies of intelligent search and intelligent recommendations,
Baidu is aiming to achieve servitization and humanization of the
entire mobile ecosystem to enhance the user experience.
Humanization aims to amplify the talents of each creator by
directly connecting them with relevant users in the ecosystem and
fostering more authentic connections between people, which will
also meet the needs of users more quickly. For example, Baidu
provides opportunities for users to directly communicate with
content creators, service providers, and merchants in search
results and address more potential service needs along with
relevant content, through following, messaging, and live
video. Servitization aims to provide users with closed-loop
services, so that users can get what they wish to see in a fast and
convenient way, without leaving the original app. Baidu has been
transforming from offering simple search to comprehensive one-stop
services.
Search has always been the core advantage of Baidu's mobile
ecosystem. With the support of AI technology, human-machine
interaction in search contexts is becoming more intelligent and the
application scenarios of voice search and image search are
increasing. With the new X+Y strategic layout and focus on
servitization and humanization, Baidu will deliver a better
end-to-end experience for users and also strengthen the commercial
value of search.
About Baidu
Founded in 2000, Baidu's mission is to make the complicated
world simpler through technology. Baidu is a leading AI company
with a strong Internet foundation. Baidu is traded on the
NASDAQ Global Select Market under the symbol "BIDU", and on the
main board of the Hong Kong Stock Exchange under the stock code
"9888". Currently, one ADS represents eight Class A ordinary
shares.
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SOURCE Baidu, Inc.