NEEDHAM, Mass. and AMSTERDAM, April 21,
2021 /PRNewswire/ -- Leading experiences marketplace Viator
and global digital travel platform Booking.com, have today
announced a new global partnership to bring thousands of Viator's
high quality attractions, tours and activities to
Booking.com.
Viator is a Tripadvisor company and leader in experiences with a
marketplace of nearly 400,000 tours and activities around the
world. The integration with Booking.com will begin with key
destinations in North America and
Europe, with additional locations
and inventory to follow over the coming months.
"Experiences are the most memorable part of any trip, and we're
delighted to bring more tour and activity options to Booking.com's
travelers, particularly as travel returns," said Sarah Dines, vice president of business
development at Viator. "Bringing our experiences inventory to
Booking.com's massive audience of travelers is an exciting
integration for travelers and tour operators alike."
Bryan Batista, SVP of
Booking.com's Trips Division, commented, "As people start to think
about traveling again, we are pleased to be teaming up with Viator,
to provide our customers with an expanded choice of relevant tours,
attractions and activities in key destinations around the world.
This collaboration further underlines our ambition and commitment
to create a seamless end-to-end experience across the entire travel
journey. We'll continue to innovate and focus on making it easier
for travelers to experience the very best a destination has to
offer, ready in time for when we can all travel more freely and
widely again."
This integration marks the first time Viator and Booking.com
have partnered on experiences, and will bring added value and
increased choice to Booking.com's customers as well as Viator's
global community of tour operators and providers.
To browse the growing variety of great things to do around the
world as travel and destinations start to open up again, travelers
can visit the Attractions tab on Booking.com. For tours, activities
and attractions that are interested in the Viator integration with
Booking.com, they can reach out to Viator Supplier Support using
the 'Chat Us' feature in the Management Center for more
details.
About Booking.com:
Part of Booking Holdings Inc.
(NASDAQ: BKNG), Booking.com's mission is to make it easier for
everyone to experience the world. By investing in the technology
that helps take the friction out of travel, Booking.com seamlessly
connects millions of travelers with memorable experiences, a range
of transportation options and incredible places to stay - from
homes to hotels and much more. As one of the world's largest travel
marketplaces for both established brands and entrepreneurs of all
sizes, Booking.com enables properties all over the world to reach a
global audience and grow their businesses. Booking.com is available
in 44 languages and offers more than 28 million total reported
accommodation listings, including more than 6.4 million listings of
homes, apartments and other unique places to stay. No matter where
you want to go or what you want to do, Booking.com makes it easy
and backs it all up with 24/7 customer support.
About Viator
Viator, a Tripadvisor company, makes it
easy to find and book incredible tours and activities. With nearly
400,000 bookable experiences onsite, there's always something new
to discover, both near and far from home. With ultimate
flexibility, award-winning customer support and millions of
traveler reviews, Viator offers experiences so incredible, you'll
want to tell your friends.
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SOURCE Viator