TAMPA, Fla., Dec. 22, 2014 /PRNewswire/ -- Bloomin'
Brands, Inc. (NASDAQ: BLMN) has appointed MediaVest as its lead
agency following a review. MediaVest will be the lead media
planning and buying agency for offline and online media activities
for Bloomin' Brands. Pending a signed contract, MediaVest will
become the agency of record effective January 5, 2015.
In making the announcement, Michael
Kappitt, Global Chief Marketing Officer, Bloomin' Brands
said, "All finalist agency teams
did an outstanding job during the process. We would have been
honored and excited to work with all of them. Our decision came
down to our confidence in the quality of the team, insights on our
brands and business building ideas. We also felt a strong sense of
connection with them. We look forward to our new partnership with
MediaVest."
"We're thrilled to be selected by Bloomin' Brands as their media
agency," said Brian Terkelsen, CEO,
MediaVest USA. "We look forward to
partnering with a leading brand in the hospitality industry, and
bringing MediaVest's future-forward expertise to this exciting
assignment."
In September 2014, Bloomin' Brands
placed its account in review. Agencies not responsible for
creative and specialized media were not part of the review.
Bloomin' Brands retained the services of Joanne Davis Consulting,
Inc., New York, NY, to assist in
the agency review process.
About Bloomin' Brands, Inc.
Bloomin' Brands, Inc. is one of the largest casual dining
restaurant companies in the world with a portfolio of leading,
differentiated restaurant concepts. The Company has five
founder-inspired brands: Outback Steakhouse, Carrabba's Italian
Grill, Bonefish Grill, Fleming's Prime Steakhouse and Wine Bar and
Roy's. The Company owns and operates more than 1,500
restaurants in 48 states, Puerto
Rico, Guam and 20
countries, some of which are franchise locations. For more
information, please visit bloominbrands.com.
About MediaVest
MediaVest, part of Starcom MediaVest Group (SMG), is one of the
leading, full-service media specialist companies offering
brand-building results and business solutions for our marketing
partners. Known for delivering industry-first initiatives and
products, MediaVest's long-standing client partnerships include
some of the world's leading marketers including Mondelez, P&G,
The Coca-Cola Company, Walmart, and American Honda Motor
Company.
www.mediavestusa.com | Twitter:@MediaVestUSA| Facebook:
MediaVest USA / LinkedIn:
MediaVest
Cathie Koch
Vice President, Corporate Communications|
(813) 830-5127
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SOURCE Bloomin' Brands, Inc.