UNIVERSAL CITY, Calif.,
Aug. 30, 2016 /PRNewswire/
-- Based on the continued success of Universal Pictures'
groundbreaking franchise, Jurassic World, NBCUniversal Brand
Development and Imagine Exhibitions will launch the North American
premiere of Jurassic World: The Exhibition on November 25 for a limited engagement at the
renowned, The Franklin Institute in
Philadelphia. The one-of-a-kind
exhibition will offer a rare look at life-size animatronic
dinosaurs, designed by Creature Technology Company (Walking with
Dinosaurs), set in themed environments inspired by Jurassic
World, one of the largest blockbusters in cinematic history,
and the fourth highest grossing film of all time. Guests can visit
the world-class Exhibition in the Nicholas and Athena Karabots
Pavilion and the Mandell Center at The Franklin Institute through April 2017.
Transforming the breathtaking dinosaurs from Jurassic
World into an immersive and educational experience for the
public, the Exhibition was created in close collaboration with
renowned paleontologist Jack Horner,
who served as a Paleontological Advisor on the Jurassic
World film. The astonishing display features the closest
simulation of dinosaurs ever created, based on the real-world
science of dinosaur DNA, including authentic fossils and
paleontological specimens. The larger-than-life Exhibition made its
world premiere in Melbourne,
Australia at the Melbourne Museum in March 2016 and has achieved record-breaking
attendance.
"There is no other dinosaur brand in the world that comes close
to the Jurassic World franchise," said Tom Zaller, President & CEO of Imagine
Exhibitions. "Combining the beloved franchise with Creature
Technology's dinosaurs and Imagine Exhibitions immersive design and
interaction will, without doubt, be the closest fans will ever come
to seeing a dinosaur."
"Bringing Jurassic World to life as an interactive
exhibit is truly an awe-inspiring guest experience. We've been so
pleased with the incredible engagement that Jurassic World: The
Exhibition has experienced in Melbourne, Australia, now is the perfect time
to bring the exhibit to Philadelphia and the U.S.," said David O'Connor, Executive Vice President Global
Brand Marketing & Partnerships, Universal Pictures. "Creating
immersive, new ways for consumers to interact with Jurassic
World is part of our long-term plan to extend and deepen touch
points with the brand worldwide."
"We are thrilled to host Jurassic World: The Exhibition
this fall at The Franklin Institute. Dinosaurs are extremely
fascinating creatures, plain and simple. People of all ages
continue to be in awe of them, and scientists will never stop
learning from them," explains Larry
Dubinski, President and CEO of The Franklin Institute.
"Paleontologist and exhibit advisor Jack
Horner made his first discovery at the age of eight and has
not stopped digging since. That is exactly the impact we hope
this exhibit has on children and all visitors—peaking their
curiosity and inspiring them to never stop digging, exploring and
learning."
Guests can discover the prehistoric creatures that ruled the
earth for over 100 million years, from the first astounding sight
of the 24-foot tall towering Brachiosaurus, to a riveting encounter
with a life-size Tyrannosaurus Rex — the experience is a
fascinating and realistic simulation of an actual visit to the Park
as seen in Jurassic World. Through advanced technology
developed by Creature Technology Company, visitors can explore the
wonders of Jurassic World as they take on the role of actual
guests and tour the Park through lifelike re-creations of the
iconic moments from the record-breaking global film franchise.
Visitors will "travel" to Isla Nublar as VIP guests and will be
able to explore the Park as part of a specially guided tour. They
will stop by The Creation Lab and "step behind the glass" to
see real world science surrounding dinosaur DNA, and finally be
able get closer than ever before to encounter the incredible
T-rex. And, for the first-time ever, guests will have the
opportunity to go inside the Raptor Training Paddock in an all-new
immersive experience that is making its worldwide debut as part of
the Exhibition's U.S. premiere.
Group tickets for the Exhibition as well as individual ticket
pre-registration are available starting today. Individual
tickets will be on sale beginning September
10 at www.fi.edu.
PECO, proud corporate partner of The Franklin Institute, is the associate sponsor of
Jurassic World: The Exhibition.
For additional information, visit
JurassicWorldTheExhibition.com.
NOTE TO EDITORS: Hi-resolution photographs of Jurassic
World: The Exhibition are available at
https://www.fi.edu/press-room/presskits; password: presspass
About the Jurassic World Franchise
In 2015,
Universal Pictures' Jurassic World became one of the biggest
blockbusters in cinema history, grossing more than $1.67 billion at the global box office on its way
to becoming the fourth-highest-grossing film of all time. In 2018,
executive producer Steven Spielberg
and stars Chris Pratt and
Bryce Dallas Howard return for
Universal Pictures and Amblin Entertainment's Jurassic World
Sequel. Producer Frank Marshall once again joins
Spielberg in leading the team of filmmakers for the next chapter in
the franchise. The film will be written by Jurassic
World's director Colin
Trevorrow, and Derek
Connolly. Steven
Spielberg will be joined by Trevorrow as executive producer
of the film.
About Imagine Exhibitions
Imagine Exhibitions is
the global resource for all aspects of exhibitions and attractions.
From design to creation, placement to presentation, marketing
and operations, Imagine has the experience and inspiration to bring
the best possible experience to any venue. Imagine is
currently producing and touring over 20 exhibitions in museums,
science centers, aquariums, integrated resort properties and
non-traditional venues throughout the world. For more
information, visit www.imagineexhibitions.com or visit
the Facebook page.
About Creature Technology Company
Creature Technology
Company is most famous for having produced the amazing dinosaurs
for the incredibly successful Walking with Dinosaurs –The Arena
Spectacular that set the benchmark for large-scale
animatronic live entertainment. The benchmark was then set even
higher with How to Train Your Dragon – Live
Spectacular for DreamWorks, before creating the iconic
puppets King Kong for the dazzling Global Creatures stage
show and a talking, 7.5m tall animatronic Statue of Liberty for the
annual Rockettes New York Spectacular at the world
famous Radio City Music Hall. The three remarkable mascots for the
XXII Olympic Winter Games Opening and Closing Ceremonies in Sochi
were witnessed by billions and demonstrated a whole new capability
of the company on a global stage.
Founded in 2006 and working out of a non-descript factory in
Melbourne Australia, Creature
Technology Company is producing the most technologically
sophisticated, creatively inspired and life-like animatronic
creatures for exhibitions, arena spectaculars, theme parks, stage
shows and events in the world. Visit Creature Technology or find us
on Facebook.
About NBCUniversal Brand Development
NBCUniversal
Brand Development drives expansion of the company's intellectual
properties, franchises, characters and stories through innovative
products, kids and family content, and experiences globally.
Along with franchise brand management, NBCUniversal Brand
Development includes three lines of business: NBCUniversal Consumer
Products, Universal Kids & Family TV Productions, and
NBCUniversal Games and Digital Products. NBCUniversal Brand
Development is a business segment of Universal Filmed
Entertainment, and part of NBCUniversal, a subsidiary of Comcast
Corporation (NASDAQ: CMCSA).
About The Franklin
Institute
Located in the heart of Philadelphia, The Franklin Institute is a renowned and innovative
leader in the field of science and technology learning, as well as
a dynamic center of activity. Pennsylvania's most visited museum, it is
dedicated to creating a passion for learning about science and
technology by offering access to hands-on science education.
For more information, visit www.fi.edu.
About the Exhibition Production Team
Jurassic World:
The Exhibition is produced in conjunction with the following
companies representing varying fields in entertainment, film, event
production, and marketing.
Imagine Exhibitions
MagicSpace
Entertainment
Kilburn Live
Arts &
Exhibitions International
ENCORE B Paris
Iconic
Entertainment Studios
For additional information on the production team, visit
JurassicWorldTheExhibition.com
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