Policy Studio Breakthrough Makes Data Monetization Smarter and Faster: Comverse at Pricing Mobile Data 2012
25 June 2012 - 9:00PM
At the upcoming Pricing Mobile Data 2012 event, Comverse®
(Nasdaq:CMVT), the global leader in business enablement through
BSS, mobile Internet, value-added and managed services, will
highlight how communication service providers (CSPs) using the Data
Management & Monetization Policy Studio can streamline the
creation and implementation of innovative data plans in order to
optimize the broadband customer experience and boost monetization.
In a featured presentation entitled Simplifying the
Creation of Smart Monetization Schemes Haim Rapoport, AVP
and Head of Mobile Internet Marketing at Comverse, will demonstrate
how Comverse Policy Studio simplifies and accelerates the launch of
new plans. This agility enables CSPs to generate new revenue from
the Mobile Internet and from developing business models, such as
revenue-sharing with over-the-top (OTT) players, Machine-to-Machine
(M2M), social media and more.
"Comverse Policy Studio speeds creation of data plans
significantly," notes Tamir Ron, CTO and VP Product of Comverse
Mobile Internet Unit. "Until now, data plan creation required
configuration by the IT and engineering departments working with
the billing, policy and enforcement systems. Comverse Policy Studio
changes that for the better. Using a rich set of preloaded,
business-oriented end-to-end plan templates created by Comverse
analysts leveraging global experience building CSP business policy
offerings, marketers themselves now quickly define innovative data
plans in a simple, safe and intuitive way, shortening TTM for
service launch."
"CSPs eying exponential broadband traffic growth seek to better
monetize data," added Ron. "The fact that a majority of operators
surveyed by Heavy Reading hope to be changing their rate plans
and/or introducing new monetization policies multiple times a year
makes a marketing-friendly policy creation environment spanning
policy and enforcement elements – such as the Policy Studio –
mission critical."
Tight integration between Comverse Data Management &
Monetization and Comverse ONE BSS elements results in a unique
unified PCEF-PCRF-BSS solution that enables CSPs to introduce
advanced monetization policies in record time. The multidimensional
network- and subscriber-aware approach to policy management
provides differentiating advantages for CSPs beyond those addressed
by 3GPP standards.
Visitors to Pricing Mobile Data 2012 in London, England June
26-27 are invited to schedule a meeting with Comverse experts to
see a demo of the DMM Policy Studio and learn more about effective
monetization of mobile broadband.
About Comverse
Comverse is the world's leading provider of software and systems
for business enablement through converged billing and active
customer management, mobile Internet, and value-added and managed
services. Comverse's extensive customer base spans more than 125
countries and covers over 450 communication service providers
serving more than two billion subscribers. The company's innovative
product portfolio enables communication service providers to
unleash the value of the network for their customers by making
their networks smarter. Comverse's solutions support flexible
deployment models, including in-network, cloud, hosted and managed
services. Comverse, ranked number 55 in PwC's Global 100 Software
Leaders based on research by Pierre Audoin Consultants, is a
subsidiary of Comverse Technology, Inc. (Nasdaq:CMVT). For more
information, visit www.comverse.com.
The Comverse Technology logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13267
Statements included or incorporated by reference in this press
release may contain "forward-looking statements." There can be no
assurance that any forward-looking statements will be achieved, and
actual results could differ materially from forecasts and
estimates. Important factors that could affect the company include
the risks described in the section entitled "Forward-Looking
Statements" Item 1A, "Risk Factors" and elsewhere in the company's
Annual Report on Form 10-K for the fiscal year ended January 31,
2012 filed with the SEC on April 2, 2012 or in subsequently filed
periodic, current or other reports. The company undertakes no
commitment to update or revise forward-looking statements except as
required by law.
CONTACT: Paul D. Baker
Comverse Technology, Inc.
paul.baker@cmvt.com
(212) 739-1060
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