CANTON, Mass., Jan. 5, 2015 /PRNewswire/ -- Baskin-Robbins, the
world's largest chain of ice cream specialty shops, is celebrating
70 years of innovative and delicious ice cream flavors and frozen
treats by inviting guests nationwide to eat their ice cream and
cake, too, with its January Flavor of the Month, Icing on the
Cake®. The flavor features cake-flavored ice cream with cake
pieces, frosting bits and a candy confetti ribbon and can be
enjoyed in a cup, cone, milkshake or two-scoop sundae. To make the
kick-off of its 70th year even sweeter, Baskin-Robbins
is also continuing to offer guests nationwide a free waffle cone
with the purchase of any double scoop of ice cream.
In addition, Baskin-Robbins is offering guests an innovative
lineup of ice cream flavors that can be enjoyed at select
participating Baskin-Robbins shops nationwide throughout
January:
- Peanut Butter 'N Banana: Banana-flavored ice cream and a
chunky peanut butter ribbon in honor of a member of rock 'n roll
royalty who would be turning 80 this month!
- Tropical Vacation Frozen Yogurt: A refreshing flavor
featuring pineapple and passion fruit-flavored frozen yogurt with a
passion fruit ribbon.
- Premium Churned Reduced-Fat, No Sugar Added Caramel Turtle
Truffle: Reduced-fat, no-sugar-added vanilla-flavored ice cream
packed with caramel-filled milk chocolate flavored turtles and a
caramel ribbon—the perfect treat for caramel-lovers!
"Over the past 70 years, Baskin-Robbins has grown from a beloved
neighborhood ice cream restaurant in California to the world's largest chain of ice
cream specialty shops, offering guests an extensive variety of ice
cream flavors and frozen treats," said John
Costello, President, Global Marketing and Innovation for
Dunkin' Brands. "Baskin-Robbins' 70th birthday provides
us with the opportunity to honor our heritage and commitment to
flavor innovation while celebrating with our loyal guests all year
long. Our festive Icing on the Cake Flavor of the Month and
free waffle cone offer are the perfect way to kick off this
milestone year in a sweet way."
For more information about Baskin-Robbins' wide variety of ice
cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Pinterest
(www.pinterest.com/baskinrobbins31).
About Baskin-Robbins
Named the top ice cream and
frozen dessert franchise in the United
States by Entrepreneur magazine's 35th annual Franchise
500(r) ranking, Baskin-Robbins is the world's largest chain of ice
cream specialty shops. Baskin-Robbins creates and markets
innovative, premium hard scoop ice cream and soft serve, custom ice
cream cakes and a full range of beverages, providing quality and
value to consumers at more than 7,400 retail shops in nearly 50
countries. Baskin-Robbins was founded in 1945 by two ice cream
enthusiasts whose passion led to the creation of more than 1,200
ice cream flavors and a wide variety of delicious treats. In 2013,
more than 13 million ice cream cakes were sold in Baskin-Robbins
shops worldwide. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For further information,
visit www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins