CANTON, Mass., June 1, 2016 /PRNewswire/ -- Following the
success of their debut album "Summer
Chill," Dunkin' Donuts has reunited New England legends
Rob Gronkowski of the New England
Patriots and David Ortiz of the
Boston Red Sox to kick off the summer season in a big way.
Showcasing their musical talents once again at their very own beach
house, the duo have announced their latest summer single "Dunkin'
Paradise." Like the songs featured on "Summer Chill," "Dunkin' Paradise" is inspired by
Gronk and Big Papi's mutual love of Dunkin' Donuts Iced Coffee.
Fans can hang out with Gronk and Big Papi at their beach house
all summer long on Dunkin' Donuts' official YouTube page, which
will feature videos, behind-the-scenes footage and their four
original "Summer Chill" songs. To
kick off the campaign, Dunkin' Donuts is offering a three-day
Snapchat Geofilter for fans in New England featuring Gronk and
Big Papi ready for the summer at their beach house. The Geofilter
will be available until June 2, and
can be unlocked at a Dunkin' Donuts' location in Massachusetts, New
Hampshire, Vermont,
Rhode Island, Maine and Connecticut.
According to Tom Manchester, Vice
President of Field Marketing at Dunkin' Donuts, "We know our fans
really enjoyed Summer Chill, so
we're very excited to bring David
Ortiz and Rob Gronkowski back
together to celebrate summer and their love of Dunkin' Donuts Iced
Coffee. Their newest hit 'Dunkin' Paradise' is sure to be a chart
topper and we hope our guests will follow the latest from the beach
house all summer long. We're especially thrilled to partner with
Big Papi during his farewell season as we honor his outstanding
career with the Boston Red Sox."
"I'm so glad Dunkin' Donuts brought the band back together and
this time at our very own beach house. Summertime is all about
soaking up the rays and chilling with your best friends while
sippin' Dunkin' Iced Coffee and there's no one I'd rather spend my
summer with than Big Papi," said Rob
Gronkowski.
"I've had a great time working with Dunkin' Donuts over the
years and I'm glad I get to spend another summer singing again with
my boy Gronk," said David Ortiz.
"When Dunkin' Donuts called me and said Gronk is ready for round
two I knew we had to go bigger and better than ever. Get ready for
the summer of Gronk and Big Papi!"
In 2015, Dunkin' Donuts signed a two-year agreement with
Gronkowski and will continue their partnership with Ortiz through
the end of the 2016 season. The integrated creative campaign that
includes television, radio, digital, social media and special
events was created by SapientNitro.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 10 years running.
The company has more than 11,800 restaurants in 44 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information, visit
www.DunkinDonuts.com.
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SOURCE Dunkin' Donuts