CANTON, Mass., Jan. 16, 2018 /PRNewswire/ -- Today, in the
city where it opened its very first location 68 years ago, Dunkin'
Donuts unveiled its next generation concept store. The new Dunkin'
Donuts restaurant at 588 Washington Street in Quincy,
Massachusetts offers the first
look at the brand's U.S. store of the future experience, with a
modern atmosphere and new and innovative technologies and
design elements -- including the first drive-thru exclusively for
mobile ordering -- to make running on Dunkin' faster and more
convenient than ever before.
Exciting elements of Dunkin' Donuts' new restaurant experience
include:
- Modern Design: The special interior design uses lighter
colored materials, an open layout and natural light to create an
approachable, positive and energetic environment.
- Faster than Ever Drive-Thru Experience: An exclusive
On-the-Go drive-thru lane lets DD Perks® members who order ahead
via Dunkin's Mobile App bypass the ordering lane and merge straight
into the line for the pickup window. Dunkin' Donuts is the first
national restaurant brand to offer this type of drive-thru
innovation and convenience.
- Premium Pours: Dunkin' Donuts' signature cold beverages
are now served through an innovative tap system serving eight
consistently cold beverages such as coffees, iced teas, cold brew
coffee and nitro infused cold brew coffee. Crew members will use
top-quality flavor-maximizing espresso machines to make
hand-crafted drinks to order. A single-cup machine will also enable
the option of grinding and brewing select coffee varieties one cup
at a time.
- Dunkin' on Demand: With fully-integrated digital kiosks
coming in 2018, guests will choose to order with or without the
help of a crew member. Dunkin' Donuts has also introduced an area
dedicated to mobile pickups, so that members of the DD Perks®
Rewards program who order ahead via Dunkin's Mobile App can get in
and out of the restaurant faster than ever before. Guests will be
able to track the status of their orders placed for pickup inside
the restaurant via a new digital order status board.
- New Uniforms Designed by Life is Good®: For the store in
Quincy, Dunkin' Donuts will
introduce new uniforms and headwear designed in partnership with
lifestyle brand Life is Good®. Messaging on the new crew t-shirts,
such as "Fueled by Positive Energy," and "Drink Coffee. Be
Awesome." serve as a form of self-expression for crew members,
reflecting the positive atmosphere of the new Dunkin' Donuts store
and the optimism and energy for which both the Life is Good and
Dunkin' Donuts brands are known. In addition, Dunkin' Donuts and
Life is Good share a commitment to spreading positivity and helping
kids in need through their respective Foundations – the Joy in
Childhood Foundation® and the Kids Foundation.
- Greater Grab & Go Selection: An expanded, custom
Grab & Go unit will feature bottled beverages, as well as
snacks from leading brands that complement Dunkin's menu. These
will include better-for-you options like fresh bananas, mini
oranges and grapes, as well as fruit snacks like Gogo Squeez® apple
sauce, Yoplait® yogurt parfaits featuring Nature Valley™ granola,
and other packaged snacks such as beef jerky, nut butter packs and
more.
- Increased Energy Efficiency: The new Dunkin' Donuts is
the 186th DD Green Achievement™ restaurant in the country. DD Green
Achievement restaurants are designed to save 25% more energy
compared to a standard Dunkin' Donuts restaurant.
The new 2,200 square foot Quincy location, which is
located about one mile away from the original Dunkin' Donuts
location, is the first of 30 or more new and remodeled Dunkin'
Donuts restaurants that will test variations of the new design this
year. Dunkin' Donuts' final new store design is expected to be
unveiled once testing is complete. The Quincy store
is also one of a select number of Dunkin' Donuts restaurants
testing new signage that refers to the brand simply as
"Dunkin'."
"The launch of our next generation concept store marks one of the most important moments in
Dunkin' Donuts' growth as an on-the-go, beverage-led brand," said
Dave Hoffmann, President of Dunkin'
Donuts U.S. and Canada. "We have
worked closely with our franchisee community to create a positive,
energetic atmosphere for our guests that remains true to our
heritage, while emphasizing and enhancing the unparalleled
convenience, digital innovation and restaurant excellence that
distinguishes Dunkin'. We are thrilled to begin the New Year with
such an exciting milestone for our brand, and look forward to
rolling out Dunkin' Donuts' store of the future to our guests in
all of our communities."
Dunkin' Donuts fans all across the country can enjoy a look at
the brand's new restaurant experience via a special Facebook Live
event today at 12 PM Eastern. Dunkin' Donuts
representatives will provide a virtual tour of the next generation
concept store's design and technologies.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com, or subscribe to the Dunkin' Donuts
blog to receive notifications
at https://news.dunkindonuts.com/blog.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 11 years running.
The company has more than 12,400 restaurants in 46 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Media Contact
Lindsay
Cronin
Dunkin' Brands
781-737-5200
Lindsay.Cronin@dunkinbrands.com
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SOURCE Dunkin' Donuts