StubHub Refreshes its Logo for the First Time in 10 Years
30 July 2015 - 11:00PM
Business Wire
StubHub, the world’s largest ticket marketplace, has unveiled a
new logo for the first time since 2005.
“This logo update reflects StubHub’s evolution away from a
purely transactional ticketing company,” said StubHub Head of Brand
and Creative Bridget Burton. “We’re not just about selling
tickets anymore. As we refresh the logo, we’re also renewing our
focus on fans, helping them celebrate their passions and
encouraging them to discover and experience more live events.”
Rooted in San Francisco, and founded by fans for fans, StubHub’s
new look is a matured version of the existing logo, with the
well-known speech bubble and ticket-mark-exclamation. All elements
have been very subtly refreshed with a custom typeface and an
official exclamation mark, which is a departure from the
anachronistic ticket stub, intimating the company’s broader
business, beyond ticketing.
The new design work was done by San Francisco-based
Duncan/Channon, StubHub's longtime agency.
“The challenge was to maintain the elements that StubHub, the
market leader, is so well known for and reinvigorate them for
today," said Duncan/Channon CCO Mike Lemme. "This new
package brings a sense of the brand as modern, efficient, easy, but
also lively, dynamic and a lot of fun."
The new logo was unveiled in the latest release of the company’s
native app, available in iOS and Android, which also included an
integration with Uber, linking customers to seamlessly plan
transportation for events purchased on StubHub in the United
States, Canada and the United Kingdom.
Over the next few months, the company will undergo a total brand
refresh, to include improvements to its imagery and color
palette.
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans
the choice to buy and sell tickets to tens of thousands of sports,
concert, theater and other live entertainment events on desktop,
tablet or mobile, as well as the ability to discover local live
music through its iOS app StubHub Music. Offering a superior fan
experience at its core, StubHub reinvented the ticket resale market
in 2000 and continues to lead it through innovation through
numerous industry firsts, including the introduction of the
industry’s first ticketing application, first interactive seat
mapping tool and the first live entertainment Fan Rewards program.
The market leader, StubHub is partners with major organizations and
brands, including more than 60 teams in MLB, NBA, NHL, MLS and
NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North
America and Europe, StubHub provides the total end-to-end event
going experience that is the way ticket buying should be.
StubHub is an eBay company (NASDAQ: EBAY). For more information
on StubHub, visit StubHub.com, Twitter.com/StubHub,
Facebook.com/StubHub, or YouTube.com/StubHub.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150730005177/en/
StubHubAlison Salcedo, 310-947-2648alsalcedo@stubhub.com
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