BROOKLYN,
N.Y., Jan. 9, 2018
/PRNewswire/ -- Etsy Inc. (Nasdaq: ETSY) today announced the
release of its January Trend Guide.
Reading the tea leaves at the start of the New Year, Etsy trend
expert Dayna Isom Johnson has
rounded up her predictions for the hot items to watch in 2018, and
they're exactly what we need this year: we're welcoming
imperfection with open arms.
Whether your New Year's resolution is to level up your
accessories game, get real with your home decor, or even plan that
one-of-a-kind wedding of your dreams, infusing your day-to-day with
some fresh picks can set you up for success and help you step into
the year with a little more style and pizzazz.
These insights are gleaned from looking at products
gaining momentum across Etsy and the industry as a whole: what
sellers are creating, what shoppers are loving, and what's hot
right now in the wider market.
DECOR: Wabi-sabi
An ancient Japanese worldview centered on impermanence and
imperfection, wabi-sabi is the perfectly imperfect (and thoroughly
refreshing) philosophy behind our favorite modern
home decor trend. With an emphasis
on organic materials, softly textured fabrics, and natural shapes
galore, wabi-sabi is all about embracing authenticity—it's the
anti-retouching. When applied to home decor, we're talking
hand-built ceramics, wrinkled linen sheets, and gently gnarled
wood. Perfect for minimalists and maximalists alike, a wabi-sabi
approach to home decor honors the beauty of embracing your truest
self—and the reality of the space you live in.
"In life, as well as in home decorating, I firmly
believe in keeping it real. Which is a tall order in the age of
pervasive Instagram perfection, when staged photos, strong filters,
and universally flattering lighting reign supreme," said
Dayna Isom Johnson, Etsy Trend
Expert. "As a real human, with a real life, and occasionally, a
really messy apartment, I'm ready for a change—and I don't think
I'm alone. Raise your hand: Who's ready not to make the
bed?"
JEWELRY: Choker Revamp
The newest versions of chokers incorporate whimsical
elements like dangling quartz stones, fringe, or medallion details.
Some styles even offer the option to tie the loose ends. It's a
great way to revisit the trend—while putting your own distinctive
spin on it.
"Over the last couple of years we've seen a huge
resurgence of '90s influences, from
slime to scrunchies to chokers - one
of the most popular jewelry styles of 2017," Isom Johnson said. "This year, the choker
will undergo a revamp, from the
minimalist, slim styles of the last few
years to more playful statement pieces. We're already starting to
see examples of this evolution on Etsy."
Mix-and-match earrings
Maybe it's tied to the recent rise of body jewelry or the
sudden spike in unconventional (and multiple) ear piercings.
Whatever its roots, the asymmetrical earring look that's been
hitting high-fashion runways of late is poised to become the
coolest crossover jewelry trend of 2018. In fact, there are already
over 5,000 search results on Etsy for 'mismatched
earrings,' and no sign of this trend slowing down. There are
endless ways to pull it off—from color-coordinated pairs with
dramatic size differences to same-size studs in varied shapes—which
means you can make as big (or as small) of a statement as you'd
like. Bonus: Thanks to this trend, you finally have a way to put
sad solo earrings from a separated pair back into your regular
rotation. Look out for this style to become a staple in
2018.
WEDDINGS: Jumpsuits
We're seeing more and more brides forego wedding
gowns.
"2018 will officially be the year of the wedding dress
alternative—and not just for the bride herself," according to
Isom Johnson, "The whole wedding
party is getting in on it."
Working with shapes from the tuxedo-inspired to the
romper-ish, everyone from the bride to the flower girl can skip the
skirt and still stand out. Like many of this last year's trends,
it's all about personal expression, both for the bride and her
party. Because while the popularity of bridal parties has not
declined—in fact, 99 percent of brides still want a traditional
bridal party—two thirds of brides are choosing a personalized
approach to bridal party attire, asking their bridesmaids to
wear whatever fit or silhouette they prefer, as long as it's in
line with her key color themes. She wants her girl squad to feel
their most confident, comfortable, and beautiful on her big
day.
PLUS: The next hot hue: Ultra Violet
Drumroll please...Pantone's 2018 Color of Year is here: ultra
violet. Just as in years past, the color is sure to show up across
all categories in abundance, and the Etsy community is already
getting in on the party. The color—a rich, bright
purple—communicates originality, ingenuity, and visionary thinking.
Sounds like the exact ingredients
for a successful year.
About Etsy
Etsy, Inc. (Nasdaq: ETSY) is the global marketplace for
unique and creative goods. Our mission is to keep commerce human,
and we're committed to using the power of business to strengthen
communities and empower people. We connect millions of buyers and
sellers from nearly every country in the world. Buyers come to Etsy
to be inspired and delighted by items that are crafted and curated
by creative entrepreneurs. For sellers, we offer a range of tools
and services that address key business needs.
Etsy was founded in 2005 and is headquartered in
Brooklyn, New York.
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