EVINE Live Names Alison Brod Public Relations Agency of Record
10 May 2016 - 10:07PM
EVINE Live (NASDAQ:EVLV), a shopping destination and curator of
video content across all screens big and small (evine.com), is
pleased to announce the selection of Alison Brod Public Relations
(ABPR) as its public relations and influencer agency of
record. ABPR will work in tandem with EVINE Live to create
engaging public relations and marketing campaigns aimed at creating
buzz for the company’s proprietary and name brands across all
categories. The move to ABPR represents EVINE Live’s efforts to
continue to target a broad customer base across all platforms of
TV, online and mobile.
“When it comes to growing and building lifestyle brands, Alison
Brod PR is the best in the business,” said Nicole Ostoya, Chief
Marketing Officer at EVINE Live. “The team at ABPR understands our
ability to bring products to life in a way no other medium can.
They’re excited – as we are – to introduce the EVINE Live brand to
a whole new audience and tell our story through compelling,
strategic campaigns. We’re looking forward to embarking on the next
journey in our Company’s history and thrilled to have ABPR helping
to guide the way.”
Based in New York City, ALISON BROD PUBLIC RELATIONS has clients
across the fashion, beauty, lifestyle, entertainment, spirits and
restaurant industries. Crain’s New York Business named ALISON BROD
PUBLIC RELATIONS one of the best companies to work for in New York
City and over 100 media outlets have profiled the agency for their
established track record of creating new brands, re-inventing
companies and sustaining long-term publicity and marketing
campaigns.
“As a marketer, there is nothing more exciting than to partner
with an executive team that is unafraid to take chances. EVINE
Live’s leadership is incredibly spirited. The potential for
compelling products and programs are limitless and we are honored
to be their partner,” said Alison Brod.
EVINE Live is available via cable and satellite, mobile apps and
live streaming online at www.evine.com. EVINE Live airs on DIRECTV
channels 73 and 316, DISH Network channels 134 and 228 and the
nation’s top cable providers. Find EVINE Live in your area:
bit.ly/1CNa450.
About EVINE Live Inc. EVINE Live Inc.
(NASDAQ:EVLV) is a digital commerce company that offers a
compelling mix of proprietary and name brands directly to consumers
in an engaging and informative shopping experience via television,
online and on mobile. EVINE Live reaches approximately 88 million
cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
For more information, please visit www.evine.com.
About ALISON BROD PUBLIC RELATIONSALISON BROD
PUBLIC RELATIONS is a restaurant & spirits, lifestyle, beauty,
fashion and entertainment public relations and marketing agency
that specializes in strategic public relations, creative product
placement and events since 1995. Their client roster blends luxury
and mass brands and includes Mercedes-Benz, L’Oreal Paris and
Burger King.
For more information, please visit www.alisonbrodpr.com.
Press Contacts:
Lindsey Vinci
ALISON BROD PUBLIC RELATIONS
lindseyk@alisonbrodpr.com
212.230.1800
Dawn Zaremba
EVINE Live Inc.
press@evine.com
952.943.6043
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