ORLANDO, Fla., Oct. 24, 2017 /PRNewswire/ -- Extreme
Networks, Inc. (NASDAQ: EXTR) today introduced a new unified
partner program, combining existing and acquired programs and
technologies to deliver unmatched support for partners. The unified
program, which is based on direct partner feedback, is designed to
expand the end-user value proposition for global channel partners,
enabling them to increase profitability and differentiation by
leveraging a broader portfolio of solutions to sell and
deliver.
This announcement follows Extreme's recent acquisitions of Zebra
Technologies' WLAN business, Avaya Inc.'s networking business and
its intent to acquire Brocade Communications Systems, Inc.'s data
center networking business, which is expected to close by the end
of October 2017. The program offers a
broadened solution set, and is designed to further enable and
reward partners through new solution-selling by leading with
software and delivering automation from the campus edge to the data
center. Partners will be rewarded for their investments in
software, access, campus and data center. By combining new and
existing capabilities, Extreme is building on its proven
channel-focused strategy of driving partner and company growth
while strengthening its go-to-market initiatives in new and
existing verticals.
Key Program Elements:
- New Unified Partner Program – Designed
in consultation with partners across industry verticals, the new
unified partner program delivers best-in-class solutions to more
customers under one brand, comprised of Extreme's high-performance
enterprise technology, Zebra's WLAN business, Avaya's networking
business and, post-acquisition, Brocade's data center networking
business. New and existing partners can take advantage of an
enhanced industry leading partner profitability program, four new
specialization programs to reward value and solution selling, and
upfront discounts by partner level to improve ease of doing
business. The program also accepts existing certifications to
ensure investment protection for partners.
- Personalized Partner
Experience – Extreme Partner Hub offers a new
partner experience that provides a one-stop-shop for marketing
leads, deal registration and global concierge, which enables
partners to tailor and select marketing content based on their
specific business needs. Partners also have access to Extreme Talk
Tracks, which provides partners with a path to selling new
technology by industry vertical, and the Extreme Bets Program,
which offers packaged and tailored enablement offerings.
- Innovative Loyalty Programs – Extreme is offering a
new invitation-only Black Diamond status, which allows partners to
set customized growth goals and incentives to further personalize
the experience. The updated Ultimate Warrior Program provides
incentives for partners looking to sell technologies across the
portfolio and rewards the top achievers with Black Diamond
status.
- New Revenue Streams and Sales Enablement Programs –
The program offers new sales enablement packages, which will
provide partners with the sales and technical services, tools and
expertise needed to profitably grow. Extreme's new Business
Transformation Program enables partners to develop unique
approaches to help transform their businesses, along with new
consumption models focused on how users consume specific
applications based on need.
Extreme is formally announcing the unified partner program
during its annual Global Partner Summit, taking place from
Oct. 23-26, 2017 in Orlando, Fla. At the event, more than 500
strategic solution providers from 50 countries will discuss
Extreme's unified partner strategy and enablement programs.
Executive Perspectives
Bob Gault, Chief Revenue and Services Officer,
Extreme Networks
"By building on existing programs
offered through the Extreme Partner Network, and combining them
with additional capabilities acquired through Zebra, Avaya and
Brocade, Extreme is offering one of the most competitive partner
programs within the industry today. Our partners and customers are
critical to our success, and we've worked tirelessly to ensure a
smooth transition that will further enable them to effectively sell
solutions and yield greater profitability through our new unified
program."
Gordon Mackintosh, Senior
Director of Worldwide Partner Program and Sales Business
Development, Extreme Networks
"We designed the new unified
program in consultation with our partners by equipping them with
leading solutions and incentives that make it rewarding to work
with Extreme while helping them stay competitive within the market.
Under our new unified program, we're demonstrating our commitment
to partner profitability and product innovation by helping our
partners grow their businesses and expand their client bases."
Gordon Martin, President, Peak
UpTime
"We're excited that we'll be able to take advantage
of the new solutions Extreme has recently acquired and made
available under the unified partner program. The new solutions,
coupled with Extreme's advancements to its current program, will
help our company remain competitive in the market by better serving
our customers, positioning us for future success."
Additional Resources
- Extreme Networks Partner Program Homepage
Forward Looking Statements
Except for the
historical information contained herein, the statements in this
release, including those concerning Extreme's Partner Network, its
business outlook, acquisitions, future financial and operating
results, and overall future prospects are "forward-looking
statements" within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995. These
forward-looking statements speak only as of the date of this
release. Actual results or events could differ materially from
those anticipated in those forward-looking statements as a result
of certain factors, including: Extreme's ability to successfully
close on and integrate the Brocade networking business into the
current Extreme business; failure to achieve targeted revenues and
forecasted demand from end customers; a highly competitive business
environment for network switching equipment; the possibility that
Extreme might experience delays in the development or introduction
of new technology and products; customer response to Extreme's new
technology and products; and a dependency on third parties for
certain components and for the manufacturing of Extreme
products.
More information about potential factors that could affect
Extreme's business and financial results is included in Extreme's
filings with the U.S. Securities and Exchange Commission,
including, without limitation, under the captions: "Management's
Discussion and Analysis of Financial Condition and Results of
Operations," and "Risk Factors." Except as required under
the U.S. federal securities laws and the rules and
regulations of the U.S. Securities and Exchange
Commission, Extreme Networks disclaims any obligation to
update any forward-looking statements after the date of this
release, whether as a result of new information, future events,
developments, changes in assumptions or otherwise.
About Extreme Networks
Extreme Networks,
Inc. (EXTR) delivers software-driven networking solutions that
help IT departments everywhere deliver the ultimate business
outcome: stronger connections with customers, partners and
employees. Wired to wireless, desktop to data center, on premise or
through the cloud, we go to extreme measures for our customers in
more than 80 countries, delivering 100% insourced call-in technical
support to organizations large and small, including some of the
world's leading names in business, hospitality, retail,
transportation and logistics, education, government, healthcare and
manufacturing. Founded in 1996, Extreme is headquartered
in San Jose, California. For more information, visit
Extreme's website or call 1-888-257-3000.
Extreme Networks and the Extreme Networks logo are
either trademarks or registered trademarks of Extreme
Networks, Inc. in the United States and/or other
countries. Other trademarks are the property of their
respective owners.
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SOURCE Extreme Networks, Inc.