AKRON, Ohio, Jan. 15, 2019 /PRNewswire/ -- Younger
drivers (millennial/Gen Z) are more than 1.5 times more likely to
identify popular emojis* correctly than the tire pressure
monitoring system (TPMS) warning symbol, revealed a new study
commissioned by Goodyear Auto Service and Just Tires.
In fact, 49 percent of younger drivers and 39 percent of overall
drivers were unable to recognize the TPMS warning symbol in the
survey of more than 1,000 U.S. drivers.
The lack of awareness of the TPMS symbol, an electronic system
designed to monitor the air pressure of a vehicle's tires, is a
clear sign that some drivers are in the dark on what the light
means and what to do when it's triggered. Maintaining the correct
tire pressure is critical to the safety, control and comfort of
your ride—and can help save you money.
Goodyear Auto Service and Just Tires want to be the destination
to clear up the confusion for consumers unsure what to do when
their TPMS light illuminates. That is why they're offering drivers
free tire care checks, including free tire, air pressure and TPMS
inspections.
Possible causes for the TPMS light illuminating include a tire
puncture, leaking tire due to rim damage and fluctuating
temperatures as seasons change. Improper tire pressure can lead to
uneven treadwear, decreased gas mileage and poor handling.
"Nobody knows tires like Goodyear, and if the TPMS light goes on
or you want to know if it's time to replace your tires, Goodyear
Auto Service and Just Tires have the knowledge and expertise to
help keep your car performing optimally this winter and beyond,"
said Fred Thomas, vice president and
general manager, Goodyear Retail.
The study also found that most drivers surveyed are not taking
precautionary actions to prepare their cars for winter. Amongst
drivers who live in areas with usually cold winters, less than half
(42 percent) get their tires checked in advance of the winter
season. And almost two in five winter drivers (37 percent) do not
take any action at all to prepare their cars for winter unless they
have an issue. As a general rule of thumb, drivers should check
their tires monthly, especially during temperature shifts of 10
degrees or more.
In need of new tires? From now until the end of January, you can
save $75 on tire installation when
you purchase four new Goodyear or Dunlop tires at Goodyear Auto
Service and Just Tires locations. To schedule an appointment or to
learn more, visit GoodyearAutoService.com or JustTires.com.
Additional terms and conditions apply.
*Eighty-eight percent of younger drivers surveyed correctly
identified the eye-roll emoji, while 51 percent recognized the TPMS
warning symbol.
Methodology
Zeno Research & Insights conducted an online survey among
n=1,075 U.S. adults aged 18+ who have a driver's license and access
to a vehicle. The survey was conducted on Oct. 24-25, 2018 and has a margin of error of +/-
3 percentage points.
About The Goodyear Tire & Rubber Company
Goodyear (NASDAQ: GT) is one of the world's largest tire
companies. It employs about 64,000 people and manufactures its
products in 47 facilities in 21 countries around the world. Its two
Innovation Centers in Akron, Ohio,
and Colmar-Berg, Luxembourg,
strive to develop state-of-the-art products and services that set
the technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com.
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SOURCE The Goodyear Tire & Rubber Company