BOULDER, Colo., Sept. 15, 2016 /PRNewswire/ -- For nearly 50
years, the Celestial Seasonings® brand has brought the
magic of tea to people around the world with its unique and
captivating packaging, matching the goodness and flavor found
inside the box. Today, Celestial Seasonings® is pleased
to announce the return of the iconic artful packaging in response
to consumer demand. Celestial Seasonings is also launching five new
flavors and re-releasing a fan favorite to help tea drinkers savor
more magical experiences this hot tea season.
"Last fall, we introduced refreshed packaging intended to
modernize our look while maintaining our Celestial Seasonings
heritage. Our passionate fans made it clear that our refreshed look
was missing some of that special Celestial Seasonings magic," said
Irwin D. Simon, Founder and Chief
Executive Officer of Hain Celestial. "We've listened to our
consumers and are excited to return to our classic, imaginative
package design they feel passionate about, which has made Celestial
Seasonings the leading specialty tea brand since 1969 and a key
part of the Hain Celestial portfolio since 2000."
In addition to reintroducing the iconic classic packaging,
Celestial Seasonings has launched five delicious new varieties to
its herbal and green tea portfolios. The new flavors include:
- Sleepytime® Mint Herbal Tea: Peppermint leaves
blended with the time-honored Sleepytime blend of calming herbs,
including chamomile, spearmint and natural spearmint flavor.
- Sangria Zinger® Herbal Tea: A vibrant blend that
captures the true taste of sangria with tart and tangy hibiscus and
natural pineapple, blood orange and lemon flavors.
- Fireside Vanilla Spice™ Herbal Tea: The perfect
balance of sweet and spicy featuring cinnamon, licorice, plus
ginger, cardamom and natural vanilla flavor.
- Matcha Green Tea: An invigorating combination of Japanese
matcha powder with fine sencha-style green tea leaves.
- Ginger Green Tea: A nutty,
balanced blend featuring both dried sencha-style green tea and
pan-fired green tea, plus spicy, earthy ginger root.
Also due to consumer demand, the brand is re-releasing its
popular Almond Sunset™ Herbal Tea. Available exclusively
online, this treasured Celestial Seasonings tea is a toasty blend
of roasted carob and barley enhanced with rich and mellow almond
flavor, orange peel and a hint of sweet cinnamon. This beloved tea
and the five new varieties are now shipping.
"Celestial Seasonings is known for creating delicious specialty
teas that add a sense of wonder to every sip," said David Ziegert, General Manager of Celestial
Seasonings, "We decided to expand our current portfolio with these
new and unique offerings after extensive customer feedback
describing what they're looking for from us. Many fans also told us
how much they missed our Almond Sunset variety–so we've brought it
back and given them even more iconic blends to love."
In tandem with the return of Celestial Seasonings classic look
and release of new flavors, the brand is launching an integrated
marketing campaign titled "The Magic of Tea" to celebrate the
uniquely Celestial Seasonings tea drinking experience with loyal
fans and introduce the magic to new ones. The campaign will feature
ads and custom animated videos across a wide network of digital
channels, including an exciting experiential event in New York City this fall.
About Celestial Seasonings, Inc.
For nearly 50 years,
Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial
Group, Inc., Nasdaq: HAIN) has created delicious specialty teas
that are good for you and good for the world. The brand currently
offers more than 70 unique varieties of herbal, green, black,
wellness, rooibos and chai teas, as well as ready-to-drink tea
lattes. Each blend is expertly crafted from the
finest herbs, teas, spices and botanicals, and is presented in
our iconic packaging that is adorned with beautiful imagery and
inspiring words that are part of the brand's heritage. From calming
and relaxing to refreshing and rejuvenating to everyday wellness
support, there's a Celestial Seasonings product for any mood, any
moment, any time of day. For more information, visit
celestialseasonings.com or facebook.com/CelestialSeasonings.
About The Hain Celestial Group, Inc.
The Hain
Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company with operations in North America, Europe and India. Hain Celestial participates in many
natural categories with well-known brands that include Celestial
Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead
Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic
Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®,
Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The
Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®,
Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent
Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®,
Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda
McCartney's®, Lima®, Danival®, Joya®, Natumi®, GG
UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®,
Live Clean® and Queen Helene®. Hain Celestial has been providing A
Healthier Way of Life™ since 1993. For more information, visit
www.hain.com.
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SOURCE Celestial Seasonings, Inc.