Hasbro Brings Imagination to Life on World PLAY-DOH Day
16 September 2017 - 1:00AM
Business Wire
Fans, Artists Reimagine Favorite Destinations –
with a PLAY-DOH Twist
Today, Hasbro (NASDAQ: HAS) is kicking off a weekend of World
PLAY-DOH Day celebrations, encouraging fans to use their
imaginations and bring their favorite destinations to life with a
creative PLAY-DOH twist. Whether it’s New York City’s Park Avenue
lined with purple PLAY-DOH hippos or the Arctic Ocean filled with
magical PLAY-DOH mermaids, the brand will reimagine iconic places
like never before for World PLAY-DOH Day 2017.
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As part of the World PLAY-DOH Day
celebrations, digital artists Stephen McMennamy and Kim Hall each
reimagined three of their favorite destinations with a creative
PLAY-DOH lens. (Photo: Business Wire).
As part of the World PLAY-DOH Day celebrations, popular digital
artists Stephen McMennamy and Kim Hall – known for surreal
“mash-up” photography and bright, colorful Instagram creations
respectively – each reimagined three of their favorite destinations
through a creative PLAY-DOH lens. McMennamy and Hall combined
PLAY-DOH sculpts with photos of their favorite places to create a
surreal series of destinations, from Arches National Park and a
Pacific Coast Beach to the NYC skyline and the iconic Grand Canal
in Venice. The photo mash-up series was revealed earlier today to
spark widespread inspiration for the World PLAY-DOH Day
celebrations.
“No matter the age or level of artistic ability, PLAY-DOH
elicits a spontaneous, creative side in all of us,” said Greg
Lombardo, vice president of marketing for the PLAY-DOH brand. “The
PLAY-DOH brand empowers fans to see the world in a unique way, and
we’re excited to bring that imaginative thinking to life throughout
our World PLAY-DOH Day weekend.”
"Teaming up with PLAY-DOH has allowed me – and my kids – to
rediscover our creativity and add a fun twist to our favorite
places,” said McMennamy. “When you view the world through the eyes
of a child, it’s pretty amazing to see how much more interesting
and fun your surroundings can be. I can’t wait to see how artists
young and old shape our world into something a little more
extraordinary during this World PLAY-DOH Day weekend.”
World PLAY-DOH Day (September 16) is an annual celebration
dedicated to the childhood staple that inspires millions of people
worldwide to open a can of imagination. In addition to this year’s
surreal photography series, the brand will kick off the celebration
of World PLAY-DOH Day on our PLAY-DOH Facebook and Instagram pages
by inviting fans worldwide to join us in creating a crowd-sourced
PLAY-DOH creation.
For more than 60 years, the PLAY-DOH brand has encouraged kids
to explore what’s possible with open-ended, hands-on and creative
play experiences. Today, the PLAY-DOH brand is one of Hasbro’s most
international and successful brands: It’s sold in over 80
countries, and more than 500 million PLAY-DOH cans are shipped each
year.
To join in the World PLAY-DOH Day celebrations, share how you
reimagine your favorite places with PLAY-DOH compound on social
media using #WORLDPLAYDOHDAY, and join the conversation on
Instagram (@PLAY-DOH) and Facebook (Facebook.com/PLAYDOH). To learn
more about the PLAY-DOH brand, visit www.PLAYDOH.com.
About HasbroHasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier
partner brands. The Company's Hasbro Studios and its film
label, Allspark Pictures, are building its brands globally through
great storytelling and content on all screens. Through its
commitment to corporate social responsibility and
philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1
on the 2017 100 Best Corporate Citizens list by CR Magazine, and
has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past six years. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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Hasbro, Inc.Jen DeAngelis, 401-727-6833
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