Intel Drone Light Show Breaks Guinness World Records Title at Olympic Winter Games PyeongChang 2018
10 February 2018 - 7:55AM
Business Wire
Intel Takes Entertainment to New Heights
with Spectacular Drone Performance during the Opening
Ceremony
NEWS HIGHLIGHTS
- 1,218 Intel® Shooting Star™ drones lit
up the sky for the PyeongChang 2018 Opening Ceremony, setting a new
GUINNESS WORLD RECORDS™ title for the most drones flown
simultaneously.
- Advanced Intel drone technology will
enhance the Olympic Games through 2024.
Intel® Shooting Star™ drones made
history for the Olympic Winter Games PyeongChang 2018 Opening
Ceremony with the Winter Olympics’ first-ever drone light show that
also set a Guinness World Records* title for the “most unmanned
aerial vehicles airborne simultaneously.” The world record flight
was prerecorded for the event.
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The Intel drone light show team produces
the Olympic Winter Games PyeongChang 2018 Opening Ceremony drone
light show, featuring Intel Shooting Star drones. (Credit: Intel
Corporation)
Kicking off the 2018 Olympic Winter Games in PyeongChang,
viewers from around the globe were treated to a record-breaking
light show during the opening ceremony that surpassed Intel’s
previous record of 500 drones flown simultaneously in Germany in
2016. Intel designed and developed custom animations for the
opening ceremony and nightly victory ceremony performances, which
include animations of different sports and various Olympic-related
logos including the formation of the iconic Olympic rings.
Press Kits: Drones at Intel | Intel at the Olympic
Games
“The Olympics are a time when the sports and entertainment
industries are buzzing with record-setting performances, so it was
the perfect stage for Intel Shooting Star drones and our team to
set their own kind of record,” said Natalie Cheung, general manager
of Intel’s drone light show team.
“It’s been exciting for us to partner with Intel on the Winter
Olympics, as they continue to push the limits with their advanced
drone light show technologies,” said Sam Prosser, commercial
director EMEA APAC Guinness World Records. “From flying 100 drones
simultaneously in 2015, to 500 drones in 2016, and now more than
1,000 drones – the sky is the limit with entertaining through Intel
drone light shows.”
Following the PyeongChang 2018 Opening Ceremony, Intel ran a
30-second ad spot featuring the power of Intel Shooting Star drones
and their unique entertainment possibilities.
As a member of “The Olympic Partner” (TOP) worldwide sponsorship
program, Intel is helping to transform the fan experience by
creating immersive opportunities for viewers to be a part of the
Olympic Games.
The Intel Shooting Star drones are a type of unmanned aerial
vehicle (UAV) specifically designed for entertainment purposes,
equipped with LED lights that can create countless color
combinations and easily be programmed for any animation. The fleet
of drones is controlled by one pilot.
“We are honored to have Intel drones playing several roles at
the Olympic Games,” said Anil Nanduri, vice president and general
manager, Intel Drone Group. “Not unlike the athletes competing in
the events, we continue to push to innovate and develop the drone
technologies that inspire people all over the world.”
For full details on Intel Shooting Star drones, visit
the drone show fact sheet. For more information on Intel’s TOP
worldwide sponsorship, visit the company’s Olympic Games news
portal, which includes an interactive map of Intel’s activities in
PyeongChang. For all other details regarding the Olympic Winter
Games PyeongChang 2018, visit www.olympic.org.
About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to
make the most amazing experiences possible. Information about Intel
can be found
at newsroom.intel.com and intel.com.
Intel, the Intel logo and Intel Shooting Star are trademarks of
Intel Corporation or its subsidiaries in the U.S. and/or other
countries.
*Other names and brands may be claimed as the property of
others.
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Intel CorporationHQ CONTACTS:Jason Farrell,
602-799-5759jason.d.farrell@intel.comSophie Isacowitz,
917-837-4772sophie.isacowitz@zenogroup.comON-SITE
CONTACTS:Stephanie Matthew,
669-342-8736stephanie.l.matthew@intel.comAshley Wallace,
973-452-1874ashley.wallace@zenogroup.com
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