NEW YORK, July 17, 2019 /PRNewswire/ -- IPIC®
Entertainment Inc., ("IPIC" or the "Company") (NASDAQ: IPIC),
creators of America's coveted IPIC® luxury theater-and-restaurant
destinations, today announced the engagement of Mustache, a
Cognizant-owned award-winning creative content agency, to
produce custom programming that will air prior to show time at
IPIC® theaters nationwide.
Mustache, based in Brooklyn,
NY, is known for its innovative approach to developing,
producing and distributing compelling video content and
programming. Mustache's clients include leading brands such as
P&G, Amazon, Under Armour, Google, Grammarly, and Viceland.
"IPIC members and moviegoers tend to arrive much earlier than
the published show time to order their food and beverage and settle
in. Our goal is to maximize their entertainment experience by
delivering engaging, original content with every IPIC visit," said
Carla D'Alessandro, Chief Marketing Officer at IPIC Entertainment.
"Over the last three years, brands such as Google, Louis Vuitton and Cartier have found IPIC Life
as the perfect place to showcase their branded content to a captive
and discerning audience who value exceptional experiences."
"What makes this content special from our perspective is that it
helps solve a business need for IPIC to further enhance their guest
experience – it's content with a unique purpose," said John Limotte, founder and CEO of Mustache.
"We're thankful that IPIC selected us for this opportunity and we
look forward to continuing to create high-quality programming for
IPIC and their content-savvy guests and members."
As part of the IPIC Life pre-show experience, the following
content produced by Mustache is currently airing across all 16 IPIC
locations:
- Crafted: Nationally acclaimed chefs and mixologists
discuss the inspiration and execution of IPIC's special menu and
cocktail selections. Sharing their vision with the audience in a
low-key, authentic way as they explain to us their personal
relationship to cinema, and their connection between film and
food.
- The Gourmand: A well-dressed child (Maximo Masefield) with a refined palate, strong
point of view, and a love for films samples signature menu items
and dishes in detail on its strengths and movie pairing.
- Short Films: Curated short film series showcases
hand-picked films with wide appeal from burgeoning, innovative
creators.
- Canine Classics: Famous movie scenes reenacted by
adorable dogs in costumes.
- Alt Takes: A play on 'the line before the line' in
homage to revered movie lines. Featuring a master impressionist
(Mike Sause) who performs iconic
lines with all the same gusto as the original, but the wording is
just a little bit off. These "outtake" lines will show how just a
couple of words can make the difference between an instant classic
and nonsense.
- Charades: A living room classic brought to the big
screen. A physically talented (Leo Yu-Ning
Chang) actor does everything in their power to get the
audience to guess the name of the film they are acting out. Every
episode features a collection of films which tie together in some
way – yet another thing for the audience to guess.
For more information on IPIC, visit www.IPIC.com.
About Mustache
Mustache is content — Scripted,
Unscripted, Live Action, Animation, Short Form, Long Form, TV,
Social Media, Commercial, Branded Content and beyond. Founded in
2010 and headquartered in Brooklyn, NY, Mustache is staffed
with a passionate and diverse collection of multi-hyphenate
creators and doers, Mustache is uniquely calibrated to craft
soup-to-nuts, visually-stunning, imaginative, thoughtful, hilarious
content and campaigns for any platform. Born of an instinct to buck
tradition and institutional bloat, Mustache's energized team is
designed to contend with the biggest dinosaurs in the advertising,
digital and entertainment industries. Learn more about
Mustache at www.MustacheAgency.com.
About IPIC® Entertainment
Established in 2010 and
headquartered in Boca Raton, FL,
IPIC® Entertainment ("IPIC or the "Company") (NASDAQ:IPIC) is
America's premier luxury restaurant-and-theater brand. A pioneer of
the dine-in theater concept, IPIC® Entertainment's mission is to
provide visionary entertainment escapes, presenting high-quality,
chef-driven culinary and mixology in architecturally unique
destinations that include premium movie theaters and restaurants.
IPIC® Theaters offers guests two tiers of luxury leather seating,
Premium Chaise lounge and Premium Plus Pod or reclining seating
options. IPIC® currently operates 16 locations with 123 screens in
Arizona, California, Florida, Illinois, Maryland, New
Jersey, New York,
Texas, and Washington and new locations planned for
Florida, Georgia, Texas, California and Connecticut. For more information, visit
www.ipic.com.
Media Contact:
Michelle Soudry
The Gab Group for IPIC Entertainment
msoudry@thegabgroup.com
561.750.3500
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SOURCE IPIC® Entertainment Inc.