Jacada Announces Release of Social Customer Insights White Paper
25 August 2010 - 8:00PM
Business Wire
Jacada (NASDAQ: JCDA)
What:
“Social Customer Insights: Building
Customer-centric Organizations”
Who:
By Kumaran Shanmuhan, Director, Product Management, Jacada Inc
When:
Available immediately
Where:
http://www.jacada.com/resources/main-to.htm?version=70150000000T1jP
Details: Customers reward businesses that understand
their needs and solve their problems. On the other hand, they drift
away from those that disregard their preferences. While this has
always been the case, the interaction explosion that happens in the
social web has manifested this customer behavior loud and clear. In
order to be successful in this social age, businesses need to
understand customers as individuals and build authentic
relationships with them.
The explosion of the social web has made it easier for people to
share information about themselves and about their experiences. As
a result, the web exists today as an ever-growing repository of
user-generated content. When businesses are equipped with the
ability to truly understand customers as individuals based on their
publicly announced personas, it opens the door to an amazing realm
of possibilities to build and enrich authentic relationships.
Further, using this information in tandem with information already
available within the enterprise, businesses can get a better
understanding of customer behavior and preferences.
This paper points out why businesses should leverage the social
web to understand their customers beyond their relationship history
with the company. Further, it covers how companies can improve
customer experience and customer advocacy by harnessing the
insights gathered about the social customer.
Click the link below to receive a copy of the white paper
Social Customer Insights: Building Customer-centric
Organizations:
http://www.jacada.com/resources/main-to.htm?version=70150000000T1jP
About Jacada
Jacada is a leading global provider of customer experience
management and interaction optimization solutions. By bridging
disconnected systems and processes, Jacada solutions create greater
operational efficiency and increase agent and customer
satisfaction. Founded in 1990, Jacada operates globally with
offices in London; Munich; Stockholm; Atlanta, Georgia; and
Herzliya, Israel. Jacada can be reached at www.jacada.com.
This news release may contain forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. The words "may," "could," "would," "will," "believe,"
"anticipate," "estimate," "expect," "intend," "plan," and similar
expressions or variations thereof are intended to identify
forward-looking statements. Investors are cautioned that any such
forward-looking statements are not guarantees of the future
performance and involve risks and uncertainties, many of which are
beyond the Company's ability to control. Actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors including the performance and
continued acceptance of our products, general economic conditions
and other Risk Factors specifically identified in our reports filed
with the Securities and Exchange Commission. The Company undertakes
no obligation to update or revise any forward-looking statement for
events or circumstances after the date on which such statement is
made. Jacada is a trademark of Jacada Inc. All other brands or
product names are trademarks of their respective owners.
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