DODGEVILLE, Wis., Oct. 3, 2019 /PRNewswire/ -- Lands' End,
Inc. (NASDAQ:LE), a uni-channel retailer, has announced a new,
exclusive Visa® credit card to drive loyalty and offer special
customer rewards. Starting today, customers can apply for the
credit card to gain access to free standard shipping on all U.S.
Lands' End online orders with no minimum spend, among other
benefits. This move further supports loyal Lands' End consumers
while serving the brand's mission to offer convenient options and
excellent customer service.
"This is a new and exciting venture for Lands' End," said
Mike Holahan, senior vice president,
marketing, Lands' End. "We're thrilled to continue building on our
best-in-class customer service by offering our customers a new,
easy way to shop their favorite Lands' End products online and in
stores all while saving money and enjoying special perks."
Beginning today, customers can apply for the credit card by
visiting landsend.com/credit-card. Cardholders enjoy the following
benefits:
- Free standard shipping with any Lands' End® Credit Card
purchase at landsend.com
- 50% off their first Lands' End Credit Card purchase at
landsend.com on same day as account opening (even on sale
priced and clearance items)
- $50 off a Lands' End® Credit Card
order of $100 or more at landsend.com
or Lands' End stores during their birthday month
- Earn five reward points per $1
spent on landsend.com or Lands' End store purchases
In addition, Lands' End Visa® cardmembers earn two points for
every dollar spent at gas stations, restaurants or for travel, and
one point on any other non-Lands' End purchases. For every 500
points earned, cardholders will receive a $5 reward certificate, redeemable at Lands'
End.
"The new Lands' End Credit Card makes it easy for our loyal
customers to earn rewards quickly," Holahan said. "Not only does it
put money back in the hands of the customer, but we're confident
the program will help drive long-term loyalty and engagement with
our brand."
The card has launched in partnership with Alliance Data, a
provider of market-leading private label, co-brand, and commercial
card programs that manages more than 160 branded credit programs
for some of the world's most recognizable brands. Alliance Data
will also offer a private label Lands' End credit card, which can
be used exclusively at Lands' End stores and landsend.com. Through
Alliance Data's suite of acquisition capabilities, Lands' End®
Credit Card members are able to use their card at landsend.com
immediately upon approval.
To learn more about the new Lands' End credit card or to apply,
please visit landsend.com/credit-card.
About Lands' End, Inc.
Lands' End, Inc. is a leading uni-channel retailer of casual
clothing, accessories, footwear and home products. We offer
products online at www.landsend.com, on third party online
marketplaces and through retail locations. We are a classic
American lifestyle brand with a passion for quality, legendary
service and real value, and seek to deliver timeless style for men,
women, kids and the home.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties, including statements regarding the
expected benefits to the Company by introducing and implementing
the branded credit card program. The following important
factors and uncertainties, among others, could cause actual results
to differ materially from those described in these forward-looking
statements: the credit card program may not have its intended
impact, due to lack of acceptance by customers, customer
preferences and purchasing habits, and factors outside of the
Company's control, such as changes in the financial and personal
credit markets; and other risks, uncertainties and factors
discussed in the "Risk Factors" section of our Annual Report on
Form 10-K for the fiscal year ended February
1, 2019, and Quarterly Reports on Form 10-Q. We intend the
forward-looking statements to speak only as of the time made and do
not undertake to update or revise them as more information becomes
available, except as required by law.
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SOURCE Lands' End, Inc.