Lands’ End Launches New Sculpting Swimwear with WaveShaper™ Technology
10 April 2024 - 8:45PM
Lands’ End, the classic American lifestyle brand,
today announced the launch of its new patent-pending WaveShaper™
technology that will be incorporated into a new line called
Sculpting Suits. This technology, built right into the fabric of
the suit, is designed with varying levels of targeted zoned
compression that seamlessly sculpts the body into an hourglass
effect. The launch continues the brand’s long-standing tradition of
innovative swim solutions.
“We are committed to creating innovative new products that
empower our customers to look and feel their best no matter what
journey they are on,” said Kym Maas, Senior Vice President of
Product and Merchandising at Lands’ End. “The introduction of our
WaveShaper™ technology delivers a solution that ultimately
redefines the swimwear experience giving an all-around beautifully
flattering effect.”
Inspired by the evolution of shapewear and the consumer’s desire
for control, function, and style, Sculpting Suits with
patent-pending WaveShaper™ technology are available starting today
in a one-piece swimsuit in sizes 4 to 18 regular as well as
high-waisted swim bottoms in 4 to 18 regular and 16W to 26W.
Additional styles with WaveShaper™ technology will continue to roll
out throughout the upcoming seasons in swim and apparel.
Lands’ End continues to offer swim solution styles for every
body type. Whether the customer is looking for support, control, or
SPF protection, Lands’ End provides a wide range of swimwear
options from vibrant patterns to classic solids. Lands’ End swim
solutions and Sculpting Suit styles are available to shop now on
www.landsend.com.
About Lands' End, Inc:Lands’ End (NASDAQ:LE) is
a leading digital retailer of casual clothing, swimwear, outerwear,
accessories, footwear, home products and uniform solutions. We
offer products online at www.landsend.com, through our own Company
Operated stores and through third party distribution channels. We
are a classic American lifestyle brand with a passion for quality,
legendary service and real value. We seek to deliver timeless style
for women, men, kids and the home. We also offer products to
businesses and schools, for their employees and students, through
the Outfitters distribution channel.
Media Contact:Lauren
KastenManager, Public
RelationsLauren.Kasten@landsend.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/34d8c14a-e997-4e83-abb7-b46d47094e5d
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