LONG Elong ADS Representing 2 Ordinary Shares (MM)

 

 

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934

_______________________

 

For the Month of September 2014

Commission File Number: 000-50984

 

eLong, Inc.
(Exact Name of Registrant as Specified in its Charter)

 

Block B, Xingke Plaza Building 10 Middle Jiuxianqiao Road Chaoyang District   Beijing 100015, People’s Republic of China (Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F X . Form 40-F .

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____ No ¨

 

Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____ No ¨

 

Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant's "home country"), or under the rules of the home country exchange on which the registrant's securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant's security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.

 

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ___ No X .

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________

 

  

 

On September 22, 2014, eLong, Inc. (the “Company”) issued a press release which is furnished as Exhibit 99.1 hereto.

 

The information herein and in the press release is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

 

Exhibits.

 

99.1	Press Release issued by the Company on September 22, 2014: “eLong Appoints New Chief Financial Officer”

 

 

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

DATED: September 23, 2014

ELONG, INC.

 

By:  /s/ Sami Farhad

Name: Sami Farhad

Title: Vice President & General Counsel

 

 

 

 

 

 

 

 

 

Exhibit 99.1

 

eLong Appoints New Chief Financial Officer

 

 

BEIJING, September 22, 2014 -- eLong, Inc. (Nasdaq: LONG), a leading mobile and online travel service provider in China, today announced the appointment of Philip Yang, currently the Company’s Chief Accounting Officer, as Chief Financial Officer, effective October 1, 2014.

 

Since joining eLong in 2006, Mr. Yang has held a number of increasingly senior positions in eLong’s Finance department, including Internal Audit Director, Financial Controller and Chief Accounting Officer. Prior to joining eLong, Mr. Yang was a senior auditor with Deloitte Touche Tohmatsu and also previously worked at Protiviti and TOM Group Limited. Mr. Yang graduated from Beijing Polytechnic University with a Bachelors Degree of Business Administration and Civil Engineering. He is a PRC Certified Public Accountant and a Certified Management Accountant.

 

Rong Luo, eLong’s Chief Financial Officer, and Jason Xie, eLong’s Chief Operating Officer, will be leaving the company on September 30, 2014. “Jason and Rong have each made valuable contributions to eLong’s growth and development, and we wish them continued success in the future,” said Guangfu Cui, Chief Executive Officer of eLong, “Philip has been an outstanding leader of our Finance department for eight years, and I look forward to working closely with him to execute our strategy and grow our business.”

 

 

About eLong

eLong, Inc. (Nasdaq: LONG - News) is a leader in mobile and online accomodations reservations in China offering consumers a network of more than 325,000 properties worldwide. eLong uses innovative technology to enable travelers to make book hotel, guesthouse, apartment and other accommodations, as well as air and train tickets through convenient mobile and tablet applications (m.eLong.com), websites (www.eLong.com), 24 hour customer service, and easy to use tools such as destination guides, photos, maps and user reviews. eLong’s largest shareholders are Expedia, Inc. (Nasdaq: EXPE) and Tencent Holdings Ltd. (HKSE: 0700).

 

 

For further information, please contact:

 

eLong, Inc. Investor Relations ir@corp.elong.com +86-10-6436-7570