EAST HANOVER, N.J.,
April 15, 2021 /PRNewswire/
-- Everyone has a favorite SOUR PATCH KID flavor that they'll
argue is the best. The SOUR PATCH KIDS brand is now adding a new
flavor to the mix that is sure to get fans talking even more. For
the first time ever, the SOUR PATCH KIDS brand is introducing
an all-new mystery flavor and will invite fans to play
"detective" for a chance to win $50,000 and other sweet instant prizes along the
way.
"The SOUR PATCH KIDS brand loves to stir up mischief – and
that's exactly what we're doing with this SOUR PATCH KIDS Mystery
Flavor drop," said Mili Laddha,
Associate Director of Marketing, SOUR PATCH KIDS at Mondelēz
International. "We're always looking for ways to get our loyal
fans involved in what we're doing, which is why we're bringing them
in on the fun with cryptic clues, social media takeovers and
more."
Fans aren't alone in making their guesses! The Mystery Kid will
help by leaving clues on SOUR PATCH KIDS packaging, social
media channels (TikTok, Twitter, Instagram, Facebook) and
in-store displays. Every week through July, the Mystery Kid
will take over the SOUR PATCH KIDS social media to reveal new clues
and call on fans to figure out the flavor. The other Kids will also
make special appearances on social media by revealing random sour
or sweet clues. These clues could be true or false, adding
further mystery to the new Kid's flavor. In August, the SOUR
PATCH KIDS brand will unveil the mystery flavor and select
one lucky winner of the grand prize of $50,000*.
Fans can visit Mystery.SourPatchKids.com to submit guesses
and be automatically entered for the chance to win the grand-prize
giveaway and instant prizes. To stay clued into updates
on the SOUR PATCH KIDS Mystery Flavor, be sure to follow the brand
on social media.
The limited-edition Mystery flavor is now available nationwide
at participating retailers.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2020 net
revenues of approximately $27
billion, MDLZ is leading the future of snacking with iconic
global and local brands such
as Oreo, belVita and LU biscuits; Cadbury
Dairy
Milk, Milka and Toblerone chocolate; Sour
Patch Kids candy and Trident gum. Mondelēz International
is a proud member of the Standard and Poor's 500, Nasdaq 100 and
Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on
Twitter at www.twitter.com/mdlz.
*NO PURCHASE OR TEXT
MESSAGE NECESSARY. Making a purchase sending
a text will not increase your chances of
winning. Promotion starts 12:00 am ET on 4/1/21 and
ends online at 11:59 pm ET on 8/15/21. See
Official Rules for mail-in entry dates. Open to residents of
the 50 U.S., D.C. & PR 13 years and
older. Sponsor, Administrator, Promotion Parties, related
entities, their families and those living in the same household are
ineligible. Enter/Play online
at www.sourpatchkidsmystery.com. For Official Rules,
prize descriptions, how to enter by mail without making a
purchase, and odds of winning,
visit www.sourpatchkidsmystery.com. Void
where prohibited. Sponsor: Mondelēz Global, LLC, East Hanover, NJ 07936.
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SOURCE Mondelēz International, Inc.