In a huge step for cookiekind, the OREO brand
is celebrating the release by partnering with Space Perspective,
the world's first carbon-neutral spaceflight experience company, to
send one lucky fan to the edge of space.
EAST
HANOVER, N.J., Jan. 23,
2024 /PRNewswire/ -- America's favorite cookie is
kicking off 2024 with an out-of-this-world announcement. To
encourage fans to playfully launch into the new year, the OREO
brand is releasing a new galaxy-inspired limited-edition cookie and
the chance for a fan to join the brand on an expedition where no
OREO cookie lover has gone before — to the edge of space!
The out-of-this-world experience starts here on Earth with OREO
Space Dunk Cookies, which are available for presale starting
January 23 at LiftOff.OREO.com. Each
cookie is stuf'd with layers of blue and pink "cosmic creme" with
marshmallowy flavor, and popping candies that create a supernova
bursting sensation with each bite. The otherworldly cookies also
each feature one of five galactic embossments and, for the first
time in OREO cookie history, a small cut out in the cookie itself,
allowing fans to peer through the cookie and see the colorful
creme.
Starting on January
23rd, 2024, fans and aspiring Space Perspective
space Explorers can scan the QR code on a pack OREO Space Dunk
cookies for entry details or head to LiftOff.OREO.com to enter the
Lift Off with OREO sweepstakes for a chance to embark on a
transformative six-hour journey to the edge of space in Space
Perspective's Spaceship Neptune—a pressurized capsule propelled
gently by a SpaceBalloon™.
"OREO cookies are all about transporting fans to a place full of
excitement and childlike curiosity," said Michelle Deignan, Vice President, OREO, US.
"We're over the moon about partnering with Space Perspective to
give one lucky fan the opportunity to dunk an OREO cookie while
gliding through space. Through this campaign we hope to take
playfulness to new heights, proving it is not only in all of us,
but also exists in space."
Space Perspective's reimagined spaceflight experience will allow
the winner to safely enjoy unprecedented views of planet Earth with
no special training required, no weightlessness and no heavy
g-forces. Adding to the experience, the winner can expect
breathtaking views from the largest windows ever flown to space, a
world-class meal and cocktail service, complimentary OREO cookies,
Wi-Fi and even a Space Spa with a bathroom — all the comforts of
the world's first Space Lounge.
"We're thrilled to partner with the iconic OREO brand to be the
first to bring a cookie fan aboard a Space Perspective flight,"
said Jane Poynter, Founder and
Co-CEO, Space Perspective. "Together, we have put innovation,
accessibility, playfulness and the spirit of exploration at the
heart of this partnership – not to mention taking OREO cookies
where they've never gone before! Space Perspective is on a mission
to bring space travel to more people than ever. We can't wait to
welcome the winner into our growing community of Explorers who will
all safely experience a life-changing journey and return with a new
perspective on our planet and humanity. Through this program, we
are amplifying our mission to bring accessible space tourism to the
world."
To learn more about Lift off with OREO, head over to
LiftOff.OREO.com for the Official Rules and follow
OREO® on
Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok
@theOREOofficial or on Instagram @OREO.
About OREO® Cookie
OREO® is America's favorite cookie,
available in more than 100 countries around the globe. Over 60
billion OREO® cookies are sold each year
with more than 20 billion of those cookies sold in the U.S.
annually. An estimated 500 billion
OREO® cookies have been sold since the first
OREO® biscuit was developed in 1912. For
more information, follow
OREO® on Facebook/OREOUnitedStates,
Twitter/X @OREO, TikTok @theoreoofficial or on
Instagram @OREO.
About Space Perspective
Space Perspective
(spaceperspective.com), the world's first carbon-neutral
spaceflight experience company, is on a mission to make space
travel accessible to more people than ever before. Its innovative
Spaceship Neptune, which comprises a pressurized capsule propelled
by a giant SpaceBalloon™, offers a safe and
transformative six-hour journey to the edge of space. Those who fly
with Space Perspective, which is being regulated by the FAA and
follows guidelines established by NASA and the U.S. Coast Guard,
enjoy unprecedented views of our planet through the largest windows
ever flown to space, a world-class meal and cocktail
service, Wi-Fi, and lavatory – all from the world's
first Space Lounge. Based on Florida's Space Coast, Space Perspective was
founded by human spaceflight veterans Jane Poynter
and Taber MacCallum, who met as original crew
members in Biosphere 2 and previously founded World View and
Paragon Space Development Corporation. Space Perspective's team
more broadly has been instrumental in the development of every U.S.
human spacecraft for the past 40 years.
Follow Space Perspective on Facebook, and Instagram.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers
people to snack right in over 150 countries around the world. With
2022 net revenues of approximately $31 billion, MDLZ is
leading the future of snacking with iconic global and local brands
such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop
biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and
Toblerone chocolate. Mondelēz International is a proud member of
the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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SOURCE Mondelez International