MoneySuperMarket Chooses Marin Software to Expand Digital Advertising Capability
28 April 2017 - 11:00PM
The price comparison site MoneySuperMarket has
re-appointed Marin Software, a leading provider of
cross-channel, cross-device, enterprise marketing software for
advertisers, to support its digital marketing efforts.
After a five-year partnership with Marin, MoneySuperMarket
commissioned a robust RFP process between the incumbent and other
established search advertising platforms. After the market review,
MoneySuperMarket determined that Marin Software was best-suited to
meet their needs and decided to continue to use Marin’s platform to
manage the millions of keyword bids it places every day.
Darren Bentley, Marketing Director, MoneySuperMarket,
commented, “Marin offers the scale we need to manage a vast
number of campaigns at the same time and, because its technology is
open stack, we can inform the optimization of those campaigns with
increasingly complex data sources. Digital marketing is critical to
MoneySuperMarket’s success and Marin is a partner that has the
innovative capabilities within their platform to help us
consistently deliver the right messages to the right audiences at
the right time.”
To future-proof its online acquisition strategy,
MoneySuperMarket will use Marin to continue to make its
cross-channel data more effective across its many paid search
campaigns.
“As one of the largest digital marketing advertisers in the
United Kingdom, MoneySuperMarket’s decision to extend the
partnership is testament to Marin’s steadfast commitment to product
development, innovation, and best-in-class customer
success. As an independent platform, it is important for us to
ensure that our search and social product offerings are
continuously evolving and that we practice a customer-first,
publisher-agnostic service model. MoneySuperMarket is widely
acknowledged as a trailblazer for its digital marketing strategy
and we’re delighted to have been chosen to continue our support of
its endeavors as a trusted digital marketing partner,” said Maarten
ter Bruggen, Customer Success Director at Marin Software.
Marin’s integrated paid search and social advertising platform
can allow MoneySuperMarket the ability to combine its own data with
user and lifetime value data—enabling delivery of hyper-relevant
messages to people searching for a product at any given time.
About Marin Software
Marin Software Incorporated’s (NYSE:MRIN) mission is to give
advertisers the power to drive higher efficiency, effectiveness,
and transparency in their paid marketing programs that run on the
world’s largest publishers. Marin provides industry leading
enterprise marketing software for advertisers and agencies to
measure, manage, and optimize billions of dollars in annualized ad
spend across the web and mobile devices. Offering an integrated
SaaS ad management platform for search, social, and display
advertising, Marin helps digital marketers improve financial
performance, save time, and make better decisions. For more
information about Marin Software, please visit
www.marinsoftware.co.uk.
About MoneySuperMarket.com
MoneySuperMarket.com is the UK’s leading price
comparison website. We provide free, online tools to help people
manage, save and grow their money, by enabling them to compare and
switch Insurance, Money and Home Services products from more than
900 providers.
MoneySuperMarket.com is part of the
Moneysupermarket Group PLC, an established member of the FTSE 250
index. In 2016, we helped seven million families save an estimated
£1.8bn on their household bills, including 1.6m people who switched
their credit cards and loans, and 600,000 households that switched
their energy supplier.
Moneysupermarket.com Limited is an appointed
representative of Moneysupermarket.com Financial Group Limited,
which is authorized and regulated by the Financial Conduct
Authority (FCA FRN 303190) for the insurance, mortgage and consumer
credit products it offers.
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This press release contains forward-looking
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Marin's business and product capabilities. These forward-looking
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advertising spend managed on our platform; our ability to expand
sales of our solutions in channels other than search advertising;
any slow-down in the search advertising market generally; shift in
customer digital advertising budgets from search to segments in
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forward-looking statements are based on current expectations and
are subject to uncertainties and changes in condition,
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forward-looking statements. All forward-looking statements in this
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Marin assumes no obligation to, and expressly disclaims any
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date of this release.
Marin Software Media Contact
Maria Breaux
415-814-9952
press@marinsoftware.com
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