National CineMedia (NCM) Names Scott Felenstein Executive Vice President & Chief Revenue Officer
05 April 2017 - 11:45PM
Business Wire
Long-Time Discovery Communications
Advertising Executive and 27-Year Industry Veteran Joins America’s
Movie Network to Vie for Premium Video Dollars
National CineMedia (NCM), America’s Movie Network, has named
Scott Felenstein to the role of Executive Vice President and Chief
Revenue Officer in time to kick off the 2017-18 Upfront season.
He joins NCM from Discovery Communications, Inc. where he spent
the past 17 years rising through the ranks in various management
positions. Felenstein most recently served as executive vice
president, national advertising sales, overseeing advertising sales
for the company’s portfolio of networks across all platforms, along
with managing relationships with top agencies and clients across
the marketplace. He was previously senior vice president,
advertising sales for Discovery Channel, Science Channel, American
Heroes Channel and Velocity.
“Scott is a highly knowledgeable expert in the advertising,
digital media and television broadcast industries with more than 25
years of experience in sales management, business development,
marketing and agency relations, which will be crucial as we
continue to ramp up our competition for media dollars in the
premium video and digital media marketplace,” said Cliff Marks,
President of National CineMedia (NCM). “He’s a dynamic manager who
truly understands what motivates both media buyers and sellers, and
he’s just the person to help inspire our NCM team to new heights as
we evolve to become not just the best cinema network in the
country, but a leading media company as well.”
Felenstein joined Discovery in 2000 as an account executive for
Animal Planet, Travel Channel, Discovery Health, and the company’s
emerging networks. He was promoted to vice president in 2001 and
then to senior vice president in 2005. Before joining Discovery,
Scott held several positions in digital ad sales at Excite@Home and
worked as an Account Executive at CBS Sports. His career in
advertising began on the agency side as an Assistant Network Buyer
at Ogilvy and Mather and later as a Network Buyer at Bozell,
Kenyon, Jacobs & Eckhardt.
Felenstein was named as one of Broadcasting & Cable’s Next
Wave of Leaders in 2013. He holds a B.A. in Communication from the
State University of New York Albany.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector
between brands and movie audiences. More than 700 million
moviegoers annually attend theaters that are currently under
contract to present NCM’s FirstLook pre-show in over 40 leading
national and regional theater circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group (NYSE: RGC). NCM’s cinema advertising network
offers broad reach and unparalleled audience engagement with over
20,500 screens in over 1,600 theaters in 189 Designated Market
Areas® (all of the top 50). NCM Digital goes beyond the big screen,
extending in-theater campaigns into online and mobile marketing
programs to reach entertainment audiences. National CineMedia, Inc.
(NASDAQ:NCMI) owns a 39.0% interest in, and is the managing member
of, National CineMedia, LLC. For more information, visit
www.ncm.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170405005823/en/
National CineMedia (NCM)MEDIA CONTACT:Amy Jane
Finnerty, 212-931-8117amy.finnerty@ncm.comorINVESTOR
RELATIONS:Ted Watson, 800-844-0935investors@ncm.com
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