NTOL Natrol (MM)

Natrol, Inc. (Nasdaq:NTOL), a premier manufacturer and distributor of nationally branded nutritional products, today announced it has launched a new website � an extensive site redesign that will enhance the way customers shop and learn about the Natrol family of brands. The site redesign is a sweeping overhaul that affects 13 product categories and more than 500 pages with dramatic new designs. It also includes the following site upgrades: New Look and Feel � Features larger images, clean, bold design, and clear, crisp messages. Fewer clicks � Allows for fewer clicks to product checkout from any starting point. Rich Interactive Content � Features interactive elements that allow users to more easily obtain information. �As our company�s most visible and accessible on-line site, the new and improved Natrol.com underscores our commitment to improve the overall customer experience and supports the evolution of the Natrol family of brands,� said Wayne M. Bos, Natrol�s President and CEO. �The enhanced online site signals a big step in our transformation to become more relevant to our customers � especially in how they shop for quality, information and value.� About Natrol Founded in 1980, Natrol, Inc. (Nasdaq:NTOL) is a diversified nutrition company that manufactures and distributes premium-branded nutritional supplements, herbal teas, and sports nutrition products under the Natrol�, Laci Le Beau� and Prolab�, Promensil�, Trinovin�, NuHair�, Shen Min�, and H57� brands. Natrol markets approximately 500 stock-keeping units (SKU�s) designed to meet a wide range of consumer needs. The products are available at thousands of food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries. For more information, visit www.natrol.com. All trademarks and registered trademarks are the property of their respective owners. The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue and profits and trends concerning net sales, are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. As a result of a number of factors, Natrol�s actual results could differ materially from those set forth in the forward looking statements. Certain factors that might cause Natrol's actual results to differ materially from those set forth in the forward looking statements include, among other things, Natrol�s ability to develop and execute its business plans; the ability to manage growth and changing market conditions; the ability to consummate and integrate acquisitions; the ability to retain and attract management and key employees; adverse trends in the dietary supplements industry; increased competition; adverse effects of unfavorable publicity regarding Natrol�s products; the dependence on the introduction of successful new products; the ability to gain market share and shelf space in relevant distribution channels; and those factors set forth under the heading �Risk Factors� in Natrol�s annual report on Form 10-K for the year ended December 31, 2005 and Natrol�s other filings with the SEC.