Undertone Ingests Differentiated Data From The Fyllo Data Marketplace, Giving Clients Access To A Powerful New Consumer Group
17 February 2021 - 1:49AM
Business Wire
Undertone, the leader in data-driven, Intelligent High Impact
campaigns across screens, today announced the expansion of its
audience data for ad targeting by ingesting Fyllo’s cannabis and
CBD audience segments. As part of the new offering, Undertone is
providing enhanced targeting with a differentiated data set from
Fyllo, creator of the first and largest ecosystem of cannabis and
CBD-derived purchase data. With it, marketers in mainstream
consumer categories like CPG, QSR, Pharma, Alcohol and Retail can
reach a previously inaccessible and untapped consumer group.
“You couldn’t ask for better timing for this partnership,” said
Dan Aks, President of Undertone. “With the growth of the cannabis
market just getting started, we believe this data will be
invaluable to our clients in every vertical.”
2020 was a defining year for the cannabis industry, driven by
powerful cultural and commercial forces. The election, where five
new states voted to legalize cannabis, combined with the “essential
business” designation in response to the COVID-19 crisis brings a
long-overdue legitimacy to the category and its consumers. Today, a
vast majority of the US population has access to some form of legal
cannabis or CBD. According to MRI-Simmons, 61 million people (1 in
4 US adults) now consume cannabis or CBD products on a regular
basis. And as states work to recoup tax revenues, legalization and,
ultimately, consumption will accelerate, creating new opportunities
for brands in every consumer category.
“People of all lifestyles and life stages consume cannabis and
CBD, making up one of the largest and fastest-growing consumer
groups in the world,” said Chad Bronstein, CEO of Fyllo. “They
represent a massive opportunity for marketers who want to reach an
audience with both the scale and mindset to fuel growth.”
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more.
About Fyllo
The Fyllo Compliance Cloud is a suite of enterprise-grade
software and services built for the complexities of highly
regulated markets. We deliver end-to-end data, media, retail and
regulatory solutions that leverage Fyllo’s leading technology to
help organizations scale faster with trust and confidence in
compliance. Learn more at www.hellofyllo.com.
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Undertone Vanessa Confessore Director Brand Marketing
vconfessore@undertone.com 516.318.0613
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