Perion’s AI-Based SORT® Wins Digiday Technology Award for Mercedes-Benz USA Digital Campaign Success
06 September 2023 - 9:00PM
Business Wire
Ground-breaking technology scores for 'Best
Cookieless Identification Technology', outperforming both
cookies-based and contextual targeting by over 50%
Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology
company whose synergistic solutions serve all major digital
advertising channels - including search, display, social, video and
CTV - announced today that its AI-based proprietary technology,
SORT®, won the 'Best Cookieless Identification Technology' category
at the 2023 Digiday Technology Awards.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230906985038/en/
Perion’s SORT® Wins Digiday Technology
Award (Graphic: Business Wire)
The award recognizes the dramatic and measurable success of the
digital campaign Perion created for Mercedes-Benz USA (MBUSA),
utilizing SORT® for driving interest in MBUSA’s CPO vehicles, while
achieving high standards of privacy.
"We built SORT® using innovative AI technology to deliver
performance while safeguarding user privacy,” said Tal Jacobson,
CEO of Perion. “This prestigious recognition by Digiday is a
testament to the effectiveness and uniqueness of our breakthrough
technological approach to effectively address the needs of brands,
agencies, and consumers through technology.”
Campaign Highlights:
- The campaign’s objective was to communicate MBUSA’s sales event
and to reinforce the quality of their certified pre-owned vehicles
by raising awareness and generating interest among current and
prospective owners.
- Perion’s Advertising Solutions division, Undertone, partnered
with Mercedes-Benz USA and Merkley & Partners on rigorous A/B
testing, where SORT® impressively outperformed third-party cookies
and contextual targeting CTRs by over 50%.
- SORT® also drove a remarkable 70% spike in brand interactions,
a critical metric.
The Digiday Technology Awards is one of the most prestigious
recognitions in the industry, celebrating the very best in
technological innovation. Each year, top-tier companies from across
the globe apply to win, showcasing their groundbreaking solutions
and advancements. Other honorees in different categories include
Disney, Virgin Media, New York Times Advertising, and more.
For a deep dive into Perion SORT®, please visit
https://www.perion.com/solutions/sort/
###
About Perion Network Ltd.
Perion is a global advertising technology company specializing
in multi-channel solutions. It offers synergetic solutions across
key digital advertising channels, including search, social media,
display, video, and CTV. These channels converge at Perion's
Intelligent HUB (iHUB), connecting the company's demand and supply
assets, to provide significant benefits to brands and
publishers.
For more information, visit our website at
www.perion.com.
About Undertone
Undertone by Perion creates memorable ad experiences by
thoughtfully orchestrating solutions across video, advanced TV,
rich media, and social, to drive unmatched brand lift and audience
engagement on virtually every screen, and every device. Their
award-winning creative team uses the company’s 20 years of
experience, and billions of impressions worth of data to
intelligently craft campaigns that can drive full-funnel KPIs while
making meaningful connections with the 200MM+ unique users they can
reach every month. Undertone brings the art and science of
advertising together to intelligently craft campaigns that uplift
consumers, brands, and publishers alike.
Visit www.Undertone.com to learn more.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”,
“estimate” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to
future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, but not limited to, the failure to realize the
anticipated benefits of companies and businesses we acquired and
may acquire in the future, risks entailed in integrating the
companies and businesses we acquire, including employee retention
and customer acceptance; the risk that such transactions will
divert management and other resources from the ongoing operations
of the business or otherwise disrupt the conduct of those
businesses, potential litigation associated with such transactions,
and general risks associated with the business of Perion including
intense and frequent changes in the markets in which the businesses
operate and in general economic and business conditions, loss of
key customers, unpredictable sales cycles, competitive pressures,
market acceptance of new products, changes in applicable laws and
regulations as well as industry self-regulation, data breaches,
cyber-attacks and other similar incidents, inability to meet
efficiency and cost reduction objectives, changes in business
strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and
uncertainties may affect Perion and its results of operations, as
described in reports filed by Perion with the Securities and
Exchange Commission from time to time, including its annual report
on Form 20-F for the year ended December 31, 2022 filed with the
SEC on March 15, 2023. Perion does not assume any obligation to
update these forward-looking statements.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230906985038/en/
Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Perion Network (NASDAQ:PERI)
Historical Stock Chart
From Jul 2023 to Jul 2024