SOUTHLAKE, Texas, Jan.10, 2022
/PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a
leading software and technology provider that powers the global
travel industry, and Aviatur, Colombia's leading travel agency and one of
the largest in Latin America,
today announced a new multi-year preferred GDS agreement to support
the agency's growth plans, transform its business, and increase
efficiencies.
Throughout the pandemic, Aviatur has been focused on
transforming its business with technology to continue innovating in
its well-implemented omnichannel retail strategy. Likewise, Sabre
accelerated its own tech transformation in the past year to provide
the level of personalization today's travelers want, as well as to
meet changing demands within the travel industry's dynamic
ecosystem.
"Aviatur has shown that it can reinvent itself as the market
needs change. We believe our own technology transformation –one of
our priorities—and finding the right partners to go along this path
will play a key role in the agency's future. We are confident Sabre
is the right technology partner to help us transform our business
as we look into the future of travel," said Samy Bessudo, Chief Executive Officer at
Aviatur.
"Aviatur has always recognized Colombia as a key travel market in
Latin America, and our business
transformation as well as investment plans to grow long term are a
priority for the board," added Jean Claude
Bessudo, President, Aviatur Group.
Bogotá-based Aviatur has been one of Latin America's largest travel agencies for
over 60 years, consolidating itself as a group with different
business units and leveraging its leadership position in different
markets such as leisure, online, corporate, consolidation, and
consortia. With 130 travel agencies in 23 Colombian cities and a
presence in La Habana (Cuba),
Panama City, Paris and Miami, Aviatur enjoys a successful omnichannel
retail strategy, specializing in tailor-made programs.
"We are excited to support all of Aviatur's business units with
their solid omnichannel retail strategy in a key market like
Colombia," said Esteban Velásquez,
VP Sales & Customer Management – Agencies, Latin America & the Caribbean, Sabre Travel Solutions.
"After months of fruitful dialogue that proved Sabre's
unparalleled value to the Aviatur Group, we are thrilled to
strengthen our relationship and become Aviatur's preferred GDS
partner long term. This new strategic agreement is a testament to
Sabre's valuable solutions and its commitment to create a new
marketplace for personalized travel," added José Guzmán, Regional
Director, Agency Sales, for the region that includes Colombia, Perú, Ecuador, and Venezuela – Sabre Travel Solutions.
This new 11-year GDS agreement with Aviatur Travel Agency will
help propel their future in the travel & tourism, technology
and hospitality industries. Aviatur Group recently launched Avia
Tecnología –its IT solutions business-- and Avia Soluciones
Hoteleras, which successfully deployed the Sabre SynXis CRS
platform in 2021 to support its growth plans in the hospitality
industry.
About Sabre Corporation
Sabre Corporation is a leading
software and technology company that powers the global travel
industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform managers more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information
visit www.sabre.com.
Acerca de Aviatur
Aviatur Travel Agency, one of the companies of the Aviatur
Group, has 65 years in the market. Through its offices throughout
the country and its different digital channels, it offers travelers
a wide range of tourist plans, cruises, tickets, experiences, car
rentals, bus tickets, assistance cards and corporate trips. It also
has specialized departments for the management of congresses and
events, incentive trips, transport, student tourism, religious
tourism, ecological tourism, and luxury tourism.
SABR-F
Sabre Contacts:
Kristin
Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
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SOURCE Sabre Corporation