BEIJING, Sept. 13, 2018 /PRNewswire/ -- Secoo (NASDAQ: SECO) proudly announces its
partnership with Canali, the Italian brand will launch an online store on the Secoo
platform on September 14th. Once launched, Canali will
offer a wide range of luxury menswear like suits, coats, knitwear,
jackets, shirts, pants and accesories.
Canali has been a paradigm of tailor-made Italian luxury and
men's elegance for more than 80 years. Since 1934, it has been
promoting the values of Made in Italy excellence through its artisanal
know-how, creating sartorial masterpieces of exceptional
wearability and comfort in a perfect balance of elements that
blends culture and history with style and taste. The Canali
Tailoring Principle uses innovation to achieve aesthetic
perfection, continuously renewing its styles with a meticulous
attention to details and the use of
premium fabrics.
As a family-run company now in its third generation, Canali is a
modern-day design and manufacturing group with its own production
centers all located in Italy and
more than 1,600 employees worldwide. In addition to its 180
boutiques, a number that continues to grow, the brand can also be
found in over 1,000 retail stores in more than 100 countries across
the globe.
Throughout this partnership, Canali will synchronize the FW2018
collection on Secoo's platform with its physical stores. This new
collection offers an ultralight blazer made with a single layer of
canvas, providing an unprecedented level of lightness whilst coats
take on fluid forms. Asymmetric pea coats, long military-inspired
parkas with wide hoods, and sheepskin leather jackets with
oversized collars stand out in the luxury leisurewear section.
Accessories blend together the concepts of elegance and
comfort - extremely soft and lightweight carryalls are made
from a textured leather that creates natural shadows. Double monk
strap shoes are presented in dynamic shadowed leather, rounded at
the topline, and slightly squared at the toe.
Choosing secoo as an online partner will provide consumers with
more opportunities to enjoy exclusive Made in Italy pieces and improve our overall customer
experience. Secoo is an omnichannel shopping platform that supports
easy product selection, order processing, and convenient payment
methods. Secoo complements its online platform with offline
experience centers to provide superior customer and membership
services. Secoo has opened nine offline experience centers in
popular shopping destinations and central business districts in
China, Hong Kong, and Malaysia; which strengthened its creditability
and enhanced the brand presence.
Secoo has built a trusted and comprehensive global supply chain
for upscale products and lifestyle services. As Asia's largest premium lifestyle platform,
Secoo has attracted a broad base of suppliers of upscale products,
including brands, authorized distributors, individual and corporate
suppliers. Secoo comprehensive global supply chain is designed to
meet the diverse purchase preferences and needs of its customers,
varying from seasonal luxury products, to highly sought-after
classic styles, and vintage or rare products.
Last year, Canali was the second best-selling brand in SKP,
Beijing's largest offline luxury
shopping mall. This remarkable performance indicates the importance
of the menswear market and the increasing brand awareness. With
Secoo's database of 20 million high-end members, we have found an
exceptional opportunity to accelerate Canali's peneration of this
large and growing market alongside our distinguished luxury
e-commerce platform.
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SOURCE Secoo Group