MOUNT LAUREL, N.J.,
Nov. 11, 2014 /PRNewswire/ -- A
new survey conducted by Northstar, on behalf of SodaStream
International, Ltd. (NASDAQ: SODA), revealed that while most
Americans know water is essential for good health, forty percent
still reach for something other than H2O to quench their
thirst. However, survey respondents could be encouraged to drink
more water, citing better taste (35 percent), learning more about
its health benefits (31 percent), added flavor (28 percent), and
bubbles (8 percent) as valid reasons to increase consumption.
Last month, SodaStream committed to shifting focus toward health
and wellness, recognizing the importance of hydration as a part of
a healthy and active lifestyle. The company commissioned this
survey as part of that renewed corporate focus, encouraging people
to drink more water by making it exciting. Survey results
illustrate just how critical this new positioning is and will be
used to inform a forthcoming study, done in partnership with
celebrity fitness and wellness trainer Kathy Kaehler, tracking water consumption
behaviors in U.S. households. Driving consumers to drink more
water, more often, as part of a healthy lifestyle, will be the goal
of SodaStream marketing and advertising campaigns and brand
partnerships for the remainder of 2014 and 2015.
"At SodaStream, we make water exciting," says Scott Guthrie, Americas General Manager at
SodaStream. "We believe our home carbonation systems that create
sparkling water drive consumers to drink more water. SodaStream
recognizes the beneficial role water - whether still, sparkling, or
flavored - can play in one's life so we're eager to support greater
consumption of it."
Additional survey highlights include:
- Refreshing or Required? When asked to
describe their first thought about drinking a glass of water, 48
percent of respondents noted how refreshing water is. Yet close to
a quarter (20 percent) of them said they drink water because they
"have to" versus its taste or ability to refresh.
- Half-hearted Hydration: Half of
Americans (50 percent) drink four or less glasses of water a day
(3-4 glasses 30 percent, 1-2 glasses 20 percent).
- Boomers Fall Behind: Americans aged
65+ tend to drink only 1-2 glasses a day, the least amount of water
compared to other age groups.
- Drink to Your Health: At 41 percent,
Millennials (ages 18-34) are the generation that could be most
convinced to drink more water if they knew more about its health
benefits.
- First for Thirst: Nearly half of
Americans (43 percent) choose plain, still water to quench their
thirst, followed by soda (14 percent), tea (11 percent) and
flavored water (10 percent).
"Your body needs enough water to carry out vital functions and
help you perform at your best, but as this survey shows, most
people choose non-water beverages as a thirst quencher," explained
Kathy Kaehler. "While these results
reveal a lack in water consumption across the country, they also
show that with SodaStream's unique ability to add excitement to
water through bubbles and flavors, we can get closer to closing the
gap between how much water Americans do and should consume."
For more information on SodaStream and to stay up-to-date on the
brand's health and wellness-focused initiatives, please visit:
http://www.sodastream.com.
Northstar, an integrated insights consulting firm, conducted
the survey online with 1,000 nationally representative U.S. adults
ages 18+ from October 8 –
October 11, 2014.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of home beverage carbonation systems
which enable consumers to easily transform ordinary tap water
instantly into carbonated soft drinks and sparkling water. Soda
makers offer a highly differentiated and innovative solution to
consumers of bottled and canned carbonated soft drinks and
sparkling water. Our products are environmentally friendly, cost
effective, promote health and wellness, and are customizable and
fun to use. In addition, our products offer convenience by
eliminating the need to carry bottles home from the supermarket, to
store bottles at home or to regularly dispose of empty bottles. Our
products are available at more than 65,000 retail stores in 45
countries around the world, including 17,000 retail stores in the
United States. For more information,
visit http://www.sodastream.com
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SOURCE SodaStream