Ellen Tracy Launches Spring/Summer 2018 Campaign With Irina Shayk
13 March 2018 - 1:18AM
Ellen Tracy, the women’s lifestyle brand, today unveiled its newest
campaign starring top model and social media influencer Irina
Shayk. The campaign marks the launch of a long-term partnership
between Ellen Tracy and design partner Global Brands Group that
will see Shayk serve as the face of Ellen Tracy and introduce a
series of capsule collections she has co-designed with the brand.
Photographer and director Mario Sorrenti shot the Ellen Tracy
Spring/Summer 2018 campaign in New York City, with styling provided
by renowned stylist Alex White. The Spring campaign highlights the
collection’s workwear for the modern woman, and is available at
leading retailers including Dillard’s and Lord & Taylor.
“I am excited to have partnered with Ellen Tracy. The brand has
a long and respected history within the fashion industry and I am
pleased to be following in the footsteps of icons such as Cindy,
Christy and Stephanie, to name a few,” said Shayk. “Working with
Mario Sorrenti on this campaign was amazing—the photography
perfectly captures the approachable elegance of the new
collection.”
Jameel Spencer, Fashion Division President at Sequential Brands
Group, which owns the Ellen Tracy brand, stated, “As soon as we saw
Irina, we knew she embodied the new Ellen Tracy woman—feminine and
strong, confidently juggling the many areas of her life. We are
very much looking forward to the capsule collection we have in the
works with Irina, which we will be launching in the fall.”
The Ellen Tracy Spring/Summer 2018 campaign will launch today
across multiple digital platforms.
ABOUT ELLEN TRACYEstablished in 1949, Ellen
Tracy has evolved into a full women’s lifestyle brand known for
sophisticated color palettes and signature prints. The brand offers
products in more than 30 categories and is designed, manufactured
and distributed by world-class companies.
Website: ellentracy.com // Instagram: @ellentracynyc
ABOUT SEQUENTIAL BRANDS GROUP,
INC.Sequential Brands Group, Inc., (Nasdaq:SQBG) owns,
promotes, markets and licenses a portfolio of consumer brands in
the home, active and fashion categories. Sequential seeks to ensure
that its brands continue to thrive and grow by employing strong
brand management, design and marketing teams. Sequential has
licensed and intends to license its brands in a variety of consumer
categories to retailers, wholesalers and distributors in the United
States and around the world. For more information, please visit
Sequential’s website at www.sequentialbrandsgroup.com. To inquire
about licensing opportunities, please email
newbusiness@sbg-ny.com.
ABOUT GLOBAL BRANDS GROUPGlobal Brands Group
Holding Limited (SEHK:787) (the “Group”) is one of the world’s
leading branded apparel, footwear and fashion accessories
companies. The Group designs, develops, markets and sells products
under a diverse array of owned and licensed brands and a wide range
of product categories.
Global Brands’ innovative design capabilities,
strong brand management focus, and strategic vision enable it to
create new opportunities, product categories and market expansion
for brands on a global scale. In addition, the Group is the global
leader in the brand management business through its joint venture,
CAA-GBG.
For more information, please visit the corporate
website: www.globalbrandsgroup.com.
Photos accompanying this announcement are available at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/53d0b7b3-fe15-4c9c-b421-7b3dbdf44533
http://www.globenewswire.com/NewsRoom/AttachmentNg/9568cc23-594f-47f3-84bd-d67e4c491c34
Media Contact:
Sequential Brands Group
Katherine Nash
knash@sbg-ny.com
(512) 757-2566
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