LOS ANGELES, Jan. 21, 2020 /PRNewswire/ -- SRAX, Inc.
(Nasdaq: SRAX), a digital marketing and consumer data management
technology company, and Experian®, the world's leading
global information services company, announce their collaboration
to provide people the opportunity to redeem their points in the
BIGtoken platform for access to Experian
IdentityWorksSM .
Experian IdentityWorksSM is a comprehensive offering
that includes features such as Experian BoostTM, credit
monitoring, FICO® Scores and credit card matching.
BIGtoken users will be able to use points earned to gain access to
a one free year of Experian's product.
"BIGtoken has changed the way consumers interact with their
data," said Jeff Softley, President
of Experian's consumer business. "Its innovative approach aligns
well with our commitment to empowering consumers to better manage
their finances. We look forward to working with SRAX to offer the
BIGtoken user base access to Experian credit monitoring products
that will provide them with valuable financial resources."
"Experian is a leader in providing consumers with transparency
around their financial data," said Founder and CEO of SRAX
Christopher Miglino. "Working with Experian validates the data
segment that we have built and expands options for point
redemption. Further, this creates additional revenue-sharing
opportunities for various financial services companies and more
avenues to monetize our subscriber base in 2020."
To download the application, please visit:
https://bigtoken.app.link/pressdownload, or to access BIG from the
web you can visit: my.bigtoken.com.
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital
marketing and consumer data management technology company. SRAX's
technology unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
investor relations, luxury, and lifestyle verticals by integrating
all aspects of the advertising experience, including verified
consumer participation, into one platform. For more information on
SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward system, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
About Experian
Experian is the world's leading global
information services company. During life's big moments — from
buying a home or a car to sending a child to college to growing a
business by connecting with new customers — we empower consumers
and our clients to manage their data with confidence. We help
individuals to take financial control and access financial
services, businesses to make smarter decisions and thrive, lenders
to lend more responsibly, and organizations to prevent identity
fraud and crime.
We have 17,200 people operating across 44 countries, and every
day we're investing in new technologies, talented people and
innovation to help all our clients maximize every opportunity. We
are listed on the London Stock Exchange (EXPN) and are a
constituent of the FTSE 100 Index. Learn more at
www.experianplc.com or visit our global content hub at our global
news blog for the latest news and insights from the Group.
CONTACTS:
Kirsten Chapman
LHA Investor Relations
415-433-3777
srax@lhai.com
Corporate Communications:
NetworkWire (NW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkWire.com
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SOURCE SRAX