SSA Global Strengthens CRM Functionality for Customers' Inbound and Outbound Marketing Initiatives
04 April 2006 - 12:40AM
PR Newswire (US)
SSA Marketing 7.0 introduces major enhancements to the company's
industry-leading marketing automation solution CHICAGO, April 3
/PRNewswire-FirstCall/ -- SSA Global(TM) (NASDAQ:SSAG), a leading
global provider of enterprise business software solutions and
services, today announced the launch of SSA Marketing 7.0, a
best-in-class marketing application suite designed to seamlessly
integrate inbound and outbound marketing initiatives. (Logo:
http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO ) SSA
Marketing 7.0 is the first major SSA Customer Relationship
Management (SSA CRM) upgrade since SSA Global acquired CRM provider
Epiphany in late 2005. The new solution introduces significant,
customer driven enhancements to help companies optimize
interactions with customers across multiple inbound and outbound
channels. SSA Marketing 7.0 provides marketers unparalleled, new
levels of sophistication and ease of use through the introduction
of strategic enhancements in the following areas: Customer Strategy
Groups: SSA Marketing 7.0 helps marketers optimize campaign
effectiveness by allowing them to enforce sophisticated real-time
decisioning strategies by customer segment. It also provides the
flexibility to continuously test and improve campaign results using
a champion/challenger approach. Advanced Real-Time Analytics: SSA
Marketing 7.0 provides customers sophisticated options for learning
and decision-making across time, channels and customer segments.
This allows for continuous and ongoing improvement to real-time
data mining results and enables higher acceptance rates. Improved
User-interface: SSA Marketing 7.0 offers customers an improved user
interface, making it easier to import data from individual desktop
applications and apply it immediately for campaign selection or
reporting. Integration with Statistical Models: SSA Marketing 7.0
enables organizations to leverage existing analytical models to
further improve campaign results. Rules enhancements: SSA Marketing
7.0 makes it possible for marketers to more quickly and efficiently
define business rules. It also introduces new constructs that
enable organizations to represent complex, hierarchical customer
profiles more effectively. Performance and Scalability
enhancements: SSA Marketing 7.0 delivers improved query speed,
faster campaign execution, parallel data loading and effective mart
compression, all of which can significantly improve application
performance and scalability. New and improved reporting interface:
SSA Marketing 7.0 provides more control over report formatting and
presentation and helps efficiently generate reports for C-level
executives. "The development of SSA Marketing 7.0 is a key
milestone in our CRM strategy to deliver the next generation
marketing automation application," said Cory A. Eaves, chief
technology officer, SSA Global. "The initial response from our
customers indicates we've developed the functionality they need to
increase the velocity and effectiveness of their marketing
campaigns for generating new revenue and improving customer
satisfaction." SSA Marketing 7.0 has been designed to meet the
marketing needs of companies in targeted strategic vertical
industries, including financial services, insurance,
telecommunications, retail, hospitality, travel and leisure,
wholesale and manufacturing. SSA Customer Relationship Management
(CRM), which includes SSA Sales, SSA Service and SSA Marketing, is
at the forefront of enabling leading organizations across the world
maximize value of their customer relationships. SSA CRM provides
companies with the ability to increase revenue per user; improve
customer retention, enhance cross-sell effectiveness, deliver
better customer service and effectively manage customer
interactions across multiple channels. About SSA Global SSA
Global(TM) (NASDAQ:SSAG) is a leading provider of enterprise
business software for mid-sized and large organizations, primarily
in select manufacturing, consumer and services industries. The
company's software solutions include enterprise resource planning,
financial management, human capital management, corporate
performance management, customer relationship management, product
lifecycle management, supply chain management and supplier
relationship management. Headquartered in Chicago, SSA Global has
over 50 locations worldwide and its product offerings are used by
customers in over 90 countries. For additional information, visit
the SSA Global web site at http://www.ssaglobal.com/ . SSA
Global(TM) is the corporate brand for product lines and
subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA
Global Technologies and SSA GT are trademarks of SSA Global
Technologies, Inc. Other products mentioned in this document are
registered, trademarked or service marked by their respective
owners. Forward-Looking Statements These materials may contain
"forward-looking statements." Forward-looking statements include,
without limitation, any statement that may predict, forecast,
indicate or imply future results, performance or achievements, and
may contain the words "believe," "anticipate," "expect,"
"estimate," "intend," "project," "plan," "will be," "will likely
continue," " will likely result," or words or phrases with similar
meaning. All of these forward-looking statements are based on
estimates and assumptions made by our management that, although we
believe to be reasonable, are inherently uncertain. Forward-
looking statements involve risks and uncertainties, including, but
not limited to, economic, competitive, governmental and
technological factors outside of our control that may cause our
business, strategy or actual results to differ materially from the
forward-looking statements. We operate in a changing environment in
which new risks can emerge from time to time. It is not possible
for management to predict all of these risks, nor can it assess the
extent to which any factor, or a combination of factors, may cause
our business, strategy or actual results to differ materially from
those contained in forward-looking statements. Factors you should
consider that could cause these differences include, among other
things: -- General economic and business conditions, including
exchange rate fluctuations in the United States and abroad; -- Our
ability to identify acquisition opportunities and effectively and
cost-efficiently integrate acquisitions; -- Our ability to maintain
effective internal control over financial reporting; -- Our ability
to attract and retain personnel, including key personnel; -- Our
success in developing and introducing new services and products; --
Competition in the software industry, as it relates to both our
existing and potential new customers.
http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO
http://photoarchive.ap.org/ DATASOURCE: SSA Global CONTACT: Press,
Maria Diecidue of SSA Global, +1-312-258-6000, , or Scott Goldberg
of Edelman, +1-312-297-7414, ; or Investors, Dawn Drella of SSA
Global, +1-312-474-7694, Web site: http://www.ssaglobal.com/
Copyright
Ssa Global (NASDAQ:SSAG)
Historical Stock Chart
From May 2024 to Jun 2024
Ssa Global (NASDAQ:SSAG)
Historical Stock Chart
From Jun 2023 to Jun 2024