Click Here Ensures that the Travelocity Roaming Gnome Never Roams Alone on MySpace
29 March 2007 - 9:00PM
Business Wire
When almost twenty fans of your brand have already taken the
liberty of creating a MySpace profile for you, it is an encouraging
sign that when you do one yourself, it will be well received. And
that is exactly what has happened with Click Here�s latest online
effort to showcase travel giant Travelocity�s beloved ad icon, The
Roaming Gnome � http://www.myspace.com/roaminggnome. It is not all
about fun and games, however. Travelocity�s foray into MySpace with
The Roaming Gnome was made with increases in traffic, bookings and
brand loyalty/buzz, as well as exposure to new audiences, clearly
in mind. �Because of MySpace�s popularity and its far-reaching
social tentacles through features like �add a friend� and
bulletins, we were intent to pursue this venture with our client,�
said Pete Lerma, Principal of Click Here. �The viral implications
alone leave one, in the words of The Roaming Gnome himself, �giddy
with delight.�� Case in point: with minimal hype following the
profile�s soft launch, The Roaming Gnome quickly amassed more than
3,300 friends (and counting). To help keep the brand top of mind in
the social networking space, The Roaming Gnome�s profile has an
array of features for his friends to enjoy, including downloadable
icons, wallpapers and profile skins; videos; ringtones; games; a
search/booking widget; and access to the Gnome store on
Travelocity. Additionally, The Roaming Gnome will actively
communicate with his friends via regular blog entries and
bulletins. �With a solid, well-loved brand like Travelocity and the
social pervasiveness of MySpace, this campaign just made sense,�
said Deborah Italiano, vice president of marketing, Travelocity.
�Travelocity is thrilled to be into the world of MySpace, and we
are equally excited about the early buzz that the campaign is
generating.� About Travelocity Travelocity� is committed to being
the traveler's champion � before, during and after the trip � and
is the only online travel company that guarantees not just the
price, but the entire travel experience � see
http://www.travelocity.com/guarantee for details. This
customer-driven focus, backed by 24/7 live phone support, great
prices and powerful shopping technology, has made Travelocity the
sixth largest travel agency � booking $10.1 billion in travel
worldwide in 2006. Based in Southlake, Texas, Travelocity also owns
and operates Travelocity Business� for corporate travelers,
lastminute.com, a leader in European online travel, and ZUJI, a
leader in Asia-Pacific online travel. Travelocity is owned by Sabre
Holdings Corporation (NYSE:TSG), a world leader in travel commerce.
About Click Here Established in 1995, Click Here is a veteran in
interactive marketing. As the interactive division of The Richards
Group, Click Here builds brands online using an integrated mix of
strategy, marketing and technology. The agency currently provides
services for such notable clients as the Florida Department of
Citrus, Hyundai, Fruit of the Loom and Thomasville. Total billings
for the agency were $94 million in 2006. Click Here can be found on
the Web at www.clickhere.com.
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