New product gives sports bettors chance to
increase odds by up to 10 times
ONCHAN, Isle of Man,
Jan. 13, 2016 /PRNewswire/
- BetStars has launched a unique new sports betting product
that gives bettors the chance to multiply the odds – and potential
winnings – by up to 10 times. BetStars is the new sports betting
brand from PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA)
company.
Spin & Bet, which takes its name and inspiration from the
extremely popular Spin & Go poker format that launched just
over a year ago on PokerStars, gives sports bettors the chance to
multiply the odds of their bets – and potential winnings – by up to
10 times the original amount.
"We're really excited by the launch of Spin & Bet, which we
believe is set to be the game-changing innovation in sports
betting this year," said Guy
Templer, Director of Group Business Development and
Strategy. "We're convinced our customers will love the new product
as it brings a new and exciting dimension to betting for sports
fans around the world. This is only the first in a number of
exciting, unique products that we expect to introduce in 2016 to
distinguish the BetStars brand from its competitors."
HOW DOES SPIN & BET WORK?
To use the new Spin
& Bet feature, bettors simply choose their bet from the
available markets, enter their stake, and click 'Spin & Bet'.
The bet will be placed and an animation will display the
potentially enhanced odds and potential winnings, with the result
being one of five multiples: 1x, 1.5x, 2x, 5x or 10x. When
playing Spin & Bet, 10% of the bettor's stake goes towards an
enhanced odds jackpot.
For example, a £10 bet at 2/1 would become a £9 Spin & Bet
with the chance for the odds to increase to as much as 20/1 with a
potential payout of £189 (£9 x 20 + £9 stake back).
A short video, showing how Spin & Bet works, can be viewed
here: https://www.youtube.com/watch?v=nO9szKfnYHk
BETSTARS MARKETING CAMPAIGN
Spin & Bet will form
the focus of an international marketing campaign to launch the
BetStars brand over the coming months, which is anticipated to
begin over the next week. This campaign will feature a significant
TV presence, including during televised football matches of the
English Premier League.
The Gamechanger TV advert that will be aired in the UK can be
viewed here: https://www.youtube.com/watch?v=ynuCsqE4_YQ.
Spin & Bet is now available on the BetStars.com, BetStars.eu
and BetStars.uk websites, and on dedicated iOS and Android devices.
Amaya expects that BetStars, including its Spin & Bet feature,
will be offered in additional jurisdictions through 2016. BetStars
is not available in the United
States, Canada or certain
other jurisdictions.
About BetStars
BetStars is a new online sports betting
site from PokerStars, the world's largest online poker room. The
sports betting service features a wide range of popular and
specialist betting options, fantastic promotions, and exclusive new
products.
BetStars offers players a seamless experience between sports
betting, casino and poker, with a single wallet between all three
services. BetStars is available online and on mobile and tablet,
with dedicated iOS and Android apps for a quick and simple betting
experience.
BetStars is owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA).
About Amaya
Amaya is a leading provider of
technology-based solutions, products and services in the global
gaming and interactive entertainment industries. Amaya owns gaming
and related consumer businesses and brands including PokerStars,
Full Tilt, BetStars, StarsDraft, the European Poker Tour,
PokerStars Caribbean Adventure, Latin American Poker Tour and the
Asia Pacific Poker Tour. These brands have more than 97 million
cumulative registered customers globally and collectively form the
largest poker business in the world, comprising online poker games
and tournaments, live poker competitions, branded poker rooms in
popular casinos in major cities around the world, and poker
programming created for television and online audiences. Amaya,
through certain of these brands, also offers non-poker gaming
products, including casino, sportsbook and daily fantasy sports.
Amaya has various gaming and gaming-related licenses or approvals
throughout the world, including from the United Kingdom, Italy, France, Spain, Estonia, Belgium, Denmark, Bulgaria, Greece, Ireland, Romania, the Isle of
Man, Malta, the State of
Schleswig- Holstein in
Germany, the Province of
Quebec in Canada, and the State of New Jersey in the United States.
SOURCE Amaya Inc.