DENVER, April 28, 2020 /PRNewswire/ -- TTEC Holdings,
Inc. (NASDAQ: TTEC), a leading digital global customer
experience technology and services company focused on the design,
implementation, and delivery of transformative solutions for many
of the world's most iconic and disruptive brands, announced today
that it has received SiriusDecisions' 2020 Program of the Year
award for demand generation and account-based marketing.
TTEC was selected for its significant achievement and innovation
in creating a high-performing demand engine that greatly increased
marketing's contribution to business results. The company was
chosen from a competitive field of leading B2B organizations,
including agencies and internal marketing groups.
Highlights of TTEC's award-winning program include:
- 150% year-over-year increase in lead generation
- 317% year-over-year increase in leads that converted to
marketing
- Lead to conversion jumped from 48% to 72%
- 592% YoY growth in marketing originated bookings
- 356% increase in organic web traffic from SEO
SiriusDecisions, a division of Forrester Research, is a leading
business-to-business research and advisory firm. Each year it
awards Program of the Year honors to programs its analysts have
chosen as best-in-class across marketing, sales, and product
disciplines. TTEC will be among the winners presenting at the
annual SiriusDecisions Summit, this year to be held virtually
May 5-7.
"Being recognized by SiriusDecisions is an amazing achievement,"
said Nick Cerise, Chief Marketing
Officer, TTEC. "Over this past year, the marketing team came
together with three specific goals: Fill the marketing funnel,
accelerate leads and contacts through the funnel, and increase
sales win rates. The award is a great accomplishment that couldn't
have been achieved without the entire team's hard work and
dedication to drive record-breaking results for TTEC and our
clients."
About TTEC:
TTEC Holdings, Inc. (NASDAQ: TTEC) is a leading digital global
customer experience (CX) technology and services company focused on
the design, implementation and delivery of transformative customer
experience, engagement and growth solutions. The Company's
TTEC Digital business provides insight-driven,
outcome-based and AI-enabled omnichannel cloud platforms and
CX consulting solutions and its TTEC Engage business delivers
operational excellence through customer care, acquisition,
retention, fraud prevention and detection, and content moderation
services. Founded in 1982, the Company's 49,500 employees operate
on six continents across the globe and live by a set of
customer-focused values that guide relationships with clients,
their customers, and each other. To learn more about how TTEC is
bringing humanity to the customer experience, visit
www.ttec.com.
FORWARD-LOOKING STATEMENTS
This earnings release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on the current beliefs and
expectations of TTEC Holding, Inc.'s management and are subject to
significant risks and uncertainties. Specifically, we would like
for you to focus on risks related to our strategy execution, our
ability to innovate and introduce technologies that are
sufficiently disruptive to allow us to maintain and grow our market
share, cybersecurity risk, risks specific to pandemic impact and
our ability to respond, risks related to our geographic
concentration and risks inherent to our equity structure. Actual
results may differ from what is expressed in the forward-looking
statements. Risk Factors that could cause TTEC's results to differ
materially from those described in the forward-looking statements
can be found in TTEC's Annual Report on Form 10-K for the year
ended December 31, 2019, and
subsequent filings which have been filed with the U.S. Securities
and Exchange Commission (the "SEC") and are available on TTEC's
website www.ttec.com, and on the SEC's public website at
www.sec.gov. TTEC Holdings, Inc. does not undertake to update any
forward-looking statements.
Contact:
Liesl Perez
liesl.perez@ttec.com
+1.303.551.1419
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SOURCE TTEC Holdings, Inc.