Texas Roadhouse Launches Kenny Chesney-Inspired Drink
28 July 2016 - 4:55AM
Business Wire
“Kenny’s Cooler” Available Nationwide at Texas
Roadhouse Restaurants
Louisville-based Texas Roadhouse and Blue Chair Bay® Rum have
launched an exclusive specialty drink with big flavor just in time
for summer.
“Kenny’s Cooler,” which was created by Texas Roadhouse, is
available in 476 restaurants nationwide. The drink pays homage in
its name to “The People’s Superstar” (Los Angeles Times), Kenny
Chesney, founder of Blue Chair Bay® Rum.
The bright-blue drink is a refreshing blend of Blue Chair Bay®
Coconut Rum and Dekyuper Peach Scnapps, mixed with Minute Maid
Lemonade, signature sweet and sour, and Monin Blue Curacao. Kenny’s
Cooler is served in a 17 oz schooner glass and sells for $6.50.
“We are excited to partner with Blue Chair Bay® Rum. Legendary
drinks are a signature part of Texas Roadhouse, and the connection
to Kenny Chesney is a perfect fit given our history with country
music,” said Kent Taylor, founder and CEO of Texas Roadhouse.
Blue Chair Bay® Rum, which based in Nashville is the fastest
growing new company launch in the history of wine and spirits. The
brand features a collection of premium-blended rums created on the
shores of the Caribbean.
“At Blue Chair Bay® Rum, we are always excited when we find
additional ways for consumers to taste our product,” said David
Farmer, President and CEO of Fishbowl Spirits. “This refreshing
drink created by Texas Roadhouse makes great use of our signature
Coconut Rum flavor.”
“Kenny’s Cooler,” which is exclusive to Texas Roadhouse, was
tested regionally before expanding nationwide in July. For more
information, visit www.texasroadhouse.com.
Media contact or to request Kenny’s Cooler photos:Travis
Doster(502) 638-5457
About Blue Chair Bay RumBlue Chair Bay Rum, which had one of the
industry’s most successful launches in the history of wine and
spirits, is a collection of premium-blended rums created on the
shores of the Caribbean and inspired by multiplatinum
singer-songwriter’s Kenny Chesney’s love of the island lifestyle.
Blue Chair Bay Rum is made with exceptional care using natural
ingredients. Blue Chair Bay Rum is available in 50ml, 750ml and
1.75L bottles. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay
Coconut, Coconut Spiced, Banana and Vanilla Rum, 26.5% ABV. Blue
Chair Bay Banana Rum Cream and Coconut Spiced Rum Cream 15% ABV.
Please enjoy Blue Chair Bay Rum responsibly. Bottled by Fishbowl
Spirits, Rochester, NY.
About Kenny Chesney A four-time Country Music Association and
four consecutive Academy of Country Music Association Entertainer
of the Year, Kenny Chesney has been called “the People’s Superstar”
by The Los Angeles Times and “The King of the Road” by The Wall
Street Journal for his unprecedented run of million-selling ticket
concert tours. He’s recorded with Willie Nelson, Dave Matthews,
Uncle Kracker, the Wailers, Grace Potter, and his latest single,
“Setting The World On Fire” features P!NK, and his expansion of the
genre with No. 1s like “Young,” “There Goes My Life,” “When The Sun
Goes Down,” “Anything But Mine,” and “The Good Stuff” celebrated
the way people live between the coasts. Cosmic Hallelujah, his 17th
studio album, will be released October 28 – and follows 2015’s The
Big Revival which produced four consecutive hits including the
GRAMMY-nominated “American Kids.” Chesney, the only country artist
on Billboard’s Top 10 Touring Artists of the Last 25 Years, is
currently on his 2016 Spread The Love Tour.
About Texas RoadhouseBased in Louisville, Kentucky, with more
than 500 locations in 49 states and five foreign countries, Texas
Roadhouse opened its doors in 1993. The Louisville, KY-based
company is famous for hand-cut steaks, made-from-scratch sides,
fresh-baked bread, and its lively atmosphere. In 2014, Texas
Roadhouse was named one of Employee’s Choice Best Places to work by
Glassdoor and debuted on Forbes magazine’s list of 100 Most
Trustworthy Companies. In 2016, Texas Roadhouse was named Top
Steakhouse and Top Value in Nation’s Restaurant News’ Consumer
Picks survey. For more information, visit
www.texasroadhouse.com.
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Texas RoadhouseTravis Doster, 502-638-5457
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