Multimedia News Release - Under Armour(R) Taps Top NFL Draft Picks A.J. Hawk and Vernon Davis to Launch Performance Footwear Li
28 April 2006 - 6:25AM
PR Newswire (US)
Potential First-Rounders A.J. Hawk and Vernon Davis Train Hard for
the Big Game During 'Click-Clack' BALTIMORE, April 27
/PRNewswire-FirstCall/ -- Just as top NFL picks are readying for
the NFL Draft this coming week, Under Armour is readying for one of
the most highly anticipated launches in the company's ten-year
history - its foray into performance footwear, launching in retail
stores nationwide on June 3, 2006. Who better to launch the shoes
in its upcoming television campaign airing during ESPN coverage of
the NFL Draft beginning April 29th than some of the hottest
athletes in this year's Draft - top prospects Ohio State
linebacker, A.J. Hawk, and University of Maryland tight end, Vernon
Davis. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060327/PHM017LOGO-b ) To view
the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/underarmour/24332/ "Both A.J. and
Vernon are prototypical Under Armour players," commented Kevin
Plank, chairman, CEO and founder of Under Armour, and former
University of Maryland special teams captain. "They are game
changers, and we are proud to have them representing our Brand and
being some of the first players to work out in our new cleats."
Joining Hawk and Davis in the spots are Jeremy Bloom, Olympic
freestyle skier who is returning to the gridiron fresh off the
slopes in Torino, and NFL veterans Jon Vilma of the New York Jets,
Julius Jones of the Dallas Cowboys, and Eric Ogbogu, a.k.a. the Big
E, star of Under Armour's renowned "PROTECT THIS HOUSE" campaign.
The spots will feature the athletes in a variety of hard training
maneuvers, such as speed drills and weight lifting, all in
preparation for the big game. From the company with its roots
firmly planted on the Gridiron comes the highly anticipated launch
of a series of cleated footwear designed to help athletes
outperform competitors on the football field. Click-Clack, the
sound of cleats on concrete leading onto a football field, is the
name that Under Armour has coined for the launch. A subhead to the
Click-Clack tagline, "I Think You Hear Us Coming," has acted as a
double entendre referring to the Brand's momentum as well as its
entry into the category. The company's PROTECT THIS HOUSE campaign
last year is where viewers got a first glimpse of what was to come
from Under Armour - a teaser during the commercial where viewers
heard the sound of cleats on concrete leading onto a football
field. Since then, Under Armour has rolled out a series of print
advertising campaigns in ESPN The Magazine that have revealed only
snippet views of the cleats. Consumers are now able to get a sneak
preview of models of the performance footwear and pre-order their
own pair at select retailers nationwide, or on-line at
http://www.underarmour.com/click-clack. For each pre-order,
customers will receive a limited edition set of "dog tags"
imprinted with "Click-Clack." "It's much more than a product launch
- it's a natural extension of the brand on the football field and
something that both Under Armour fans and the industry at large
have been clamoring for over the years," commented Steve Battista,
vice president of brand marketing for Under Armour. A.J. Hawk is
the 6'1", 247-pound linebacker from Ohio State University, and is a
first-round hopeful in this year's NFL Draft. According to the
official NFL Draft site, "He is a thickly built linebacker with the
rare acceleration, playing speed and closing ability that few
linebackers have -- once he gets started towards the ball carrier,
he finds a way to get there and make the play. He is an aggressive
player who will take on lead blockers strong at the point of
attack, can stack things up, shed the block, and make the tackle.
While Hawk is an excellent player vs. the run, he is unique, in
that he is almost as good in coverage as he is against the run --
he can consistently break up passes in zone and man-to-man
coverage." Vernon Davis is the 6'3", 256-pound tight end from
University of Maryland thought to be among the top picks for the
Draft this year. According to the NFL Draft site, "He is an elite
athlete with the hands, explosiveness and playing speed to make an
immediate impact as a receiver and will force defensive mismatches
consistently because linebackers lack the speed to cover him in
tight man-to-man and he can out-muscle safeties who try to cover
him." About Under Armour, Inc. Under Armour(R) (NASDAQ:UARM) is a
leading developer, marketer and distributor of branded performance
products for men, women and youth. The brand's moisture-wicking
synthetic fabrications are engineered in many different designs and
styles for wear in nearly every climate to provide a performance
alternative to traditional natural fiber products. The Company's
products are worn by professional football, baseball, and soccer
players, as well as athletes in major collegiate and Olympic
sports. The Company's products are currently sold in the United
States, Canada, Japan and the United Kingdom. The Company's global
headquarters is located in Baltimore, MD. For further information,
please visit the Company's website at http://www.underarmour.com/.
http://www.newscom.com/cgi-bin/prnh/20060327/PHM017LOGO-b
http://photoarchive.ap.org/
http://www.prnewswire.com/mnr/underarmour/24332DATASOURCE: Under
Armour, Inc. CONTACT: Amy Christopher of Warschawski,
+1-410-367-2700, ext. 21 or , for Under Armour Web site:
http://www.underarmour.com/ http://www.underarmour.com/click-clack
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