CMP Media's Electronics Group Launches eeProductCenter, The Next Generation New Product Resource for Engineers
28 October 2003 - 6:00AM
PR Newswire (US)
CMP Media's Electronics Group Launches eeProductCenter, The Next
Generation New Product Resource for Engineers MANHASSET, N.Y., Oct.
27 /PRNewswire-FirstCall/ -- CMP Media's Electronics Group, the
leading information source for engineers, technical managers and
procurement professionals, announces the launch of eeProductCenter
(http://www.eeproductcenter.com/), a comprehensive online resource
for new product announcements and reviews of the latest integrated
circuits and electronics components. eeProductCenter draws on the
experience of EE Times and ChipCenter editors to break new product
information first, helping to speed the engineer's product
selection process. "Engineers are constantly looking for new
product information, more depth and an unbiased perspective," says
Richard Wallace, VP/Group Editorial Director, CMP Electronics
Group. "Our research shows that 25% of their time on the Web is
spent searching for component information. Some engineers go to
general search engines, which are too broad. Others go to vendor
Web sites that are too narrow in scope. eeProductCenter will let
engineers make more productive use of their time online and speed
up the product search process by putting the latest new products
under the watchful eye and scrutiny of an experienced team of
product editors." With nearly 200 cumulative years of experience,
the eeProductCenter staff is the most seasoned product editorial
team in the electronics media category. Led by editorial director
Stephan Ohr, the team includes full-time editors Murray Slovick,
Marty Gold, Alex Mendelsohn, Paul O'Shea, and contributors Vince
Biancomano, Gina Roos and John Gabay. Lindsey Vereen, editorial
director of Embedded Systems Programming, will lend a hand to
oversee the Embedded Tools section. Stephan Ohr will continue his
duties as editorial director of Planet Analog, the magazine and Web
site, until further notice. Following are all the technology areas
covered, with associated contacts: * Analog ICs-O'Shea *
Boards/Buses-Mendelsohn * DSP--Gold * Electromechanical--Roos *
Embedded Tools--Vereen * Interconnects--Roos * Logic and
Interface--Ohr * Memory--Gabay * Microprocessors--Slovick *
Passives and Sensors--Roos * PLDs & FPGAs--Gabay * Power
Components-Biancomano * Power Sources--Biancomano *
RF/Microwave-O'Shea * Test/Measurement-Mendelsohn For nearly 10
years, the CMP Electronics Group has built an online Network that
now generates more than six million monthly page impressions*. "We
are the undisputed leader in global news coverage of the
electronics industry. eeProductCenter positions us as a leader in
delivering relevant new product information as well," says Paul
Miller, VP/Group Publisher, CMP Electronics Group. eeProductCenter
is also a breakthrough in integrating print and online media.
Instead of the traditional process of translating print coverage to
the Web, eeProductCenter will fuel coverage of new products in EE
Times' eeProductWeek section. "You'll find out about new products
first on eeProductCenter. For engineers who need information
immediately, online is the best medium. However, for engineers
planning a new design, EE Times' eeProductWeek provides a valuable
digest of the top new products that they can clip and save for
reference. We've found that most engineers use both print and
online to find out what's new, then link to additional resources,"
says Ohr. eeProductCenter will require user registration for access
to this exclusive information. The data provided by the registered
users will give editors and advertisers a clearer profile of the
audience, helping editors to create content and advertisers to
tailor their marketing messages for their target audience.
"eeProductCenter is leading our market with large, rich media
banners, contextual sponsored links and backing it up with a BPA
audit. In conjunction with EE Times' eeProductWeek, marketers can
cost effectively integrate their messages and extend their reach to
a targeted, global audience," adds Miller. To register for
eeProductCenter, contact our editorial staff, or inquire about
sponsorships on the site, visit http://www.eeproductcenter.com/.
About CMP Media's Electronics Group CMP Media's Electronics Group
(http://www.eemarketing.com/) is the premier information source for
electronics engineers, programmers, managers and procurement
professionals. For more than 30 years, CMP Media's Electronics
Group has helped the industry keep pace with change by providing
news, analysis, technical and career information that fuels
innovation and key business decisions. Recognized market leaders in
print, online and face-to- face conferences, properties such as EE
Times, EE Times Asia, EBN, EBN China, Embedded Systems Programming,
Communication Systems Design; electronicaUSA with the Embedded
Systems Conference 2004, the Communications Design Conference, and
the Supply Network Conference provide a powerful context for
custom, integrated marketing objectives. CMP Media LLC is
headquartered in Manhasset, NY. About CMP Media CMP Media LLC
(http://www.cmp.com/) is a leading integrated media company
providing essential information and marketing services to the
entire technology spectrum -- the builders, sellers and users of
technology worldwide. Capitalizing on its editorial strength, CMP
is uniquely positioned to offer marketers comprehensive, integrated
media solutions tailored to meet their individual needs. Its
diverse products and services include newspapers, magazines,
Internet products, research, direct marketing services, education
and training, trade shows and conferences, and custom publishing. *
Source: April 2003 BPA International Interactive Audit Report For
more information contact: Steve Paul Marketing Director, EE Times
781-839-1326 DATASOURCE: CMP Media LLC CONTACT: Steve Paul,
Marketing Director of EE Times, +1-781-839-1326 Web site:
http://www.eeproductcenter.com/ http://www.eemarketing.com/
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