Setting the theme of ‘Connection,’ MTV and more
than 1400 companies and organizations will drive calls to action to
address the surge of loneliness and isolation felt by millions as a
result of the pandemic
MTV launched $100K grant program to support
non-profit Mental Health Action Day activations to reach young
people more directly; Learn more at
www.MentalHealthActionDay.org
MTV, in partnership with more than 1400 leading brands,
nonprofits and cultural leaders globally, today announced the
second-annual Mental Health Action Day, to be held on
Thursday, May 19 during Mental Health Awareness Month.
As the global conversation around mental health continues -
including the White House's new unity agenda strategy to address
mental health in the United States - finding effective resources
and knowing how to get help remains a challenge. Mental Health
Action Day is an open-source movement to drive culture from
mental health awareness to mental health action.
This year’s Mental Health Action Day theme is Connection
as people of all ages continue to seek out ways to cope with
loneliness stemming from the pandemic and turn to peer counseling
to support their emotional wellbeing when struggling with
isolation.
Partners will encourage people to take their first steps towards
mental health action. Free resources and tools, such as an employer
toolkit and platforms for hosting and organizing events, are
available for organizations and groups to help support their
audiences through a myriad of ways - from starting a meditation
practice to learning how to support a friend to advocating for
change.
“The last two years have brought to light mental health
challenges and made it easier to talk about them – but there is
still so much work to do to help people take actions to address
them,” said Erika Soto Lamb, Vice President of Social Impact
Strategy at MTV Entertainment Group. “That’s why the second
Mental Health Action Day will focus on connection by providing
leaders with resources to encourage and empower people to take
action, and for those struggling with mental health and isolation,
the tools they need to improve their emotional wellbeing.”
Mental Health Action Day was created with an open-source model
that has effectively united and galvanized brands, organizational
leaders and cultural leaders to seamlessly integrate the message
and spirit into their existing branding and voice. This year, MTV
has piloted a new partnership model, Mental Health Action
Champions, that empowers interested partners and provides them with
the freedom to innovate, manage, and customize a sector-specific
strategy powered by Mental Health Action Day.
Champion Partners To Date:
- CBS: Will amplify MTV Entertainment’s already established
“Mental health is health” campaign by using this line along with
their brand assets to raise awareness and encourage action for the
impact that mental health has on our audiences. CBS will highlight
thought leaders representative of CBS Entertainment, News and
Sports in a contemplative and visually compelling discussion of
mental health topics relevant to our viewers that will be displayed
across social, broadcast and digital.
- Citrone 33 Foundation: Who last year brought the Pittsburgh
Steelers, Penguins and Pirates to Mental Health Action Day with
innovative fan-facing activations, is developing a set of resources
that can help franchises in other cities to do the same. They’ll
also be hosting a summit to launch the Pittsburgh Youth Mental
Health Coalition on May 19th at PNC Park with mental health
experts, local leaders, and the community to enroll them on a
common mission to create real impact in their community.
- Eventbrite: Will empower and encourage the creators on its
platform to host Mental Health Action Day events to spark
connection within their communities. The company will provide
creators with relevant content and resources, and will highlight
their Mental Health Action Day events in a special collection of
virtual and in-person events across the country that people can
easily access on its homepage.
- George Floyd Memorial Foundation: Will be centering Black
healing and communal connection with a series of events and
webinars led by Dr. Calisha Brooks covering what mental health
action looks like for depression, anxiety, and different forms of
trauma, linking the community with mental health professionals.
Additionally, they’ll be providing DEI impact advising to the
Mental Health Action Day team.
- Health Action Alliance: Will be co-hosting the Workplace Mental
Health Action Summit on May 5th, a virtual gathering of business
leaders that will spotlight innovative actions companies are taking
to strengthen psychological safety at work, improve access to
mental health benefits, and center equity in their mental health
strategy. The Summit will be co-hosted by Health Action Alliance
and Mental Health Action Day, in partnership with Ad Council, One
Mind At Work, and SHRM Foundation. During this event, they’ll
release a suite of new tools and resources for the business
community, including an interactive workshop on building workplace
mental health action strategies. Register here.
- It Gets Better Project: Will bring Mental Health Action Day to
life through TikTok creators, Twitch ambassadors and their own
Youth Voices ambassadors, who are made up of students, artists and
activists working to change their communities for the better.
They’ll be creating TikToks and hosting conversations on TikTok and
Twitch with tips on how to take mental health action to increase
resiliency and self-care around activism.
- Paramount Veterans Network: Will be taking the lead on engaging
and organizing the veteran community and bringing Mental Health
Action Day to them as a compliment to Military Appreciation Month
with a veteran-centric approach by holding two panels on
destigmatizing mental health and providing tips to how to take
action to support themselves and the veteran community
at-large.
- The Kennedy Forum: Will be spreading the word throughout their
vast network and bringing more partners to Mental Health Action
Day. They’ll also be hosting a free virtual Q&A w/ a licensed
clinician from online family mental health care platform,
Brightline, for parents to learn about common mental health
challenges in youth (including how they often present) and when to
seek professional help.
- Tiltify: Will be releasing an instructional toolkit and
co-hosting a LinkedIn Live with the Mental Health Action Day team
on April 21st to help equip anyone that’s interested in raising
money for charity with the means to do so. Register here.
- UNICEF: Will help us reach young people around the world with
their global #OnMyMind campaign, which encourages children and
young people to break the stigma around mental health by starting
conversations as well as support to build positive connections and
relationships at home, school and in their communities.
- United for Global Mental Health: Will be bringing Mental Health
Action Day to the Global Mental Health Action Network of 1700+
partners representing people with lived experience, governments,
CSOs, international organizations, the private sector and academia
from over 110 countries.
- WisdoMania Fest & WisdoMania Foundation, X. ARI: Will be
spreading the Mental Health Action Day mission among wellness
organizations and is hosting a Songwriting for Wellness workshop at
an underserved high school in Los Angeles to kick off Mental Health
Action Week. At WisdoMania Fest on May 15-16, participants will
have access to self-care sessions, creative workshops, mental
health conversations, live music, comedy, and film.
Additionally, MTV is proud to make funding available for Mental
Health Action Day nonprofit partners and invites non-profit
organizations to apply for one of at least 10 grants of up to
$10,000 to support new and creative ways to drive young people to
take action for their mental health on May 19th. Applications are
available HERE.
On the first Mental Health Action Day in 2021, a coalition of
more than 1400 nonprofits, brands, government and influential
leaders from 32 countries came together to shift mental health
culture from awareness to action. Mental Health Action Day is being
planned with the support of TaskForce, a cultural organizing agency
that builds capacity for those taking on the most pressing
challenges facing our communities, our nation and our world.
Additional participants and more information about how each
partner will activate on May 19 will be forthcoming. More on
Mental Health Action Day and initial partners can be found
at www.MentalHealthActionDay.org and follow along at
#MentalHealthAction.
Additional Statements in support of
Mental Health Action Day from Champion Partners:
"Employers' most important asset is their people—and workplace
action on mental health helps their people be their best selves,"
said Stephen Massey, Director of Health Action Alliance and
Co-Founder of Meteorite. "We're proud to partner once again
with Mental Health Action Day to bring business leaders together to
create psychologically safer workplaces, remove the stigma around
mental health, and connect workers to the support and treatment
they need."
“I’m proud to be a champion and partner with Mental Health
Action Day,” said X. ARI, WisdoMania Fest & WisdoMania
Foundation Founder. “As an individual, recording artist and
mental health activist, I’ve seen the power of connection and
action taking for mental health. I’m thrilled to help bring others
to the movement and to share the power of songwriting for wellness.
Thank you to the Mental Health Action Day team for the opportunity
to collaborate and make a bigger impact together.”
“Mental Health was voted the top concern by people fundraising
on Tiltify, according to our annual community survey,” said
Tiltify CEO Michael Wasserman. “As a fundraising platform,
we see firsthand the good that can be done when people shift words
into action. Tiltify is honored to be a champion partner and the
exclusive digital fundraising platform for Mental Health Action
Day."
“In the wake of a devastating pandemic, our ability to
prioritize mental health is more important than ever,” said Amy
Kennedy, Education Director of The Kennedy Forum. “Normalizing
action, not just awareness, is critical to restoring our collective
well-being and ushering in a new era of mental health equity. True
change will be driven by connection within families, communities,
schools, and workplaces. Let’s empower each other to emerge
stronger and healthier than before.”
“Mental health is a cause that has affected our communities
constantly. It is a battle we address daily and a fight we will
continue to tackle,” said Betty Diaz, Director of Programs and
Operations, Paramount Veterans Network “We are honored to be a
champion for the second annual Mental Health Action Day and look
forward to working with hundreds of VSO’s to change the narrative
on the stigma of mental health and shift into action. There are
nearly 8 billion people in the world, if we each take one action a
day to support at least one person, we have done our jobs.”
"The George Floyd Memorial Foundation is proud to partner with
MTV for Mental Health Action Day," said Jacari Harris, Executive
Director of the George Floyd Memorial Foundation. "George Floyd
and countless others have lost their lives due to a lack of
understanding of those suffering mental health crises. It is
essential that we properly care for those who need our help most
and offer assistance as Mr. Floyd did on numerous occasions."
“Citrone 33 is proud to launch the inaugural meeting of the
Pittsburgh Youth Mental Health Coalition at PNC Park on May 19.”
Cindy Citrone, President of Citrone 33 promises, "The
coalition will connect all 3 of our professional sports teams, 11
of our universities, our health care system, business leaders,
government officials, foundations, and neighbors. We are calling
all players from the bench to collectively take action. As a city,
we must galvanize to connect impactful programs and solutions with
our youth who are struggling."
"United for Global Mental Health is delighted to be a champion
for Mental Health Action Day. We are committed to better mental
health for everyone, everywhere, and so action is our number one
priority: Mental Health Action Day could not be better named!" said
Sarah Kline, CEO of United for Global Mental Health. "As the
secretariat of the Global Mental Health Action Network we will be
encouraging our 1700+ members - who come from more than 110
countries - to spread the word and to use this opportunity to
campaign for change."
About Mental Health Action Day
Mental Health Action Day is an open-source movement of brands,
organizations and cultural leaders to drive culture from mental
health awareness to mental health action. The second Mental Health
Action Day will take place on May 19, 2022 with a mission to
encourage and empower people to take their first steps towards
mental health action -- whether for themselves, for their loved
ones or to advocate for systemic changes, because mental health is
health. Learn more at www.MentalHealthActionDay.org
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Media: Jo Flattery, Jo.Flattery@viacomcbs.com
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