Warner Home Video Inc. Selects DG FastChannel and Unicast to Power Rich Media Ads
11 December 2007 - 12:00AM
PR Newswire (US)
Exclusive Agreement to Leverage Unicast's 3D Video Cube for
Upcoming DVD Releases DALLAS and NEW YORK, Dec. 10
/PRNewswire-FirstCall/ -- DG FastChannel(TM), Inc. (NASDAQ:DGIT),
the leading provider of digital media services to the advertising
and broadcast industries, and Viewpoint Corporation (NASDAQ:VWPT),
a leading Internet marketing technology company, today announced
they have reached an exclusive agreement to power Warner Bros.
upcoming Premium Rich Media (PRM) ad campaigns. Warner Bros. will
work with DG FastChannel and Unicast to promote new DVD releases
for worldwide distribution in both traditional and online media
channels. As part of the strategic agreement, DG FastChannel, Inc.
will handle the television distribution of broadcast ads, and
Unicast will create unique PRM interactive ads for this campaign.
Warner Bros. will leverage the proprietary Unicast 3D Video Cube ad
format to create a unique and immersive rich media ad campaign for
several new DVD releases during the holiday gift giving season. The
Unicast 3D Video Cube will be launched to promote the Blade Runner
5-Disc Ultimate Collector's Edition DVD release, as well as the
highly anticipated Harry Potter DVD release among others. The
Unicast rich media team will take movie trailers digitized by DG
FastChannel to create interactive ads which will feature movie
clips, sweepstakes, as well as an option to click to buy the DVD.
These PRM ads will run both domestically and internationally across
multiple publishers. "We have selected Unicast as our rich media
partner to create immersive and interactive online ads for our
customers," said Tom DeLuca, Vice President, Worldwide Interactive
Marketing Warner Home Video. "Unicast was the best choice for us
because of their cutting edge advertising technology. With DG
FastChannel's digital media services, we can promote our products
efficiently through both traditional and online media." "Warner
Bros. has been a valued, long-term DG FastChannel client and we're
delighted that the DG FastChannel-Unicast online product offering
has been selected to promote the Harry Potter home video
distribution," said Scott Ginsburg, Chairman and CEO of DG
FastChannel. "DG FastChannel, has taken a number of initiatives to
become a full service ad solutions company, and Warner Bros.
selection of our technology for such an important advertising
campaign is a validation of our strategy. We look forward to
working with Tom DeLuca and the entire Warner Bros. team on this
important endeavor." "We are excited and privileged to work with
Tom and the entire Warner Home Video team, who are recognized
leaders in the entertainment industry," said Patrick Vogt, CEO of
Viewpoint. "Our successful partnership with DG FastChannel enables
customers to better engage their audience on the Web with rich
interactive features, and also provides valuable cost efficiencies
as we repurpose creative content. The Warner Bros. team is truly a
leader in creating powerful, consistent branding to touch customers
across all media channels." About DG FastChannel, Inc. DG
FastChannel (NASDAQ:DGIT) is the leading provider of next
generation workflow solutions, digital media technology and
delivery services to America's most esteemed brands. The Company's
delivery network reaches over 21,000 television and radio stations,
cable and TV networks, cable outlets and newspapers. DG
FastChannel's service and proprietary product set are integrated to
provide content providers, including brands and commercial
production entities, news organizations, syndicated programmers,
and video news release producers and broadcasters end-to-end
digital solutions that maximize efficiency while reducing costs. DG
FastChannel's advanced capabilities include online delivery of
high-definition (HD) content, re- purposing of broadcast video for
the Internet, management of digital assets, and ubiquitous
satellite and Internet reach resulting in the industry's highest
levels of reliability, speed and quality. For more information
visit http://www.dgfastchannel.com/. Forward-Looking Statements
This release contains forward-looking statements relating to the
Company, including the expansion of its digital distribution
network, the demand among certain clients for digital audio and
video delivery services and its expectations for the proposed
acquisition of the Point.360 advertising distribution operations,
GTN and its strategic alliance with Viewpoint Corporation. These
forward-looking statements involve risks and uncertainties, which
could cause actual results to differ materially from those
projected. These and other risks relating to DG FastChannel's
business are set forth in the Company's filings with the Securities
and Exchange Commission. DG FastChannel assumes no obligation to
publicly update or revise any forward-looking statements. ABOUT
VIEWPOINT Viewpoint is a leading Internet Marketing Technology
Company, offering Internet marketing and online advertising
solutions through a powerful combination of proprietary
visualization technology and expertise in the creation, delivery
and reporting of Premium Rich Media. Viewpoint's family of brands
includes Unicast, the Online Advertising and Technology Group and
Springbox, the Digital Marketing Solutions Group. Viewpoint's
technology and online advertising solutions are behind the online
presence of some of the world's most esteemed brands, including
AOL, GE, Sony, and Toyota. More information on Viewpoint can be
found at http://www.viewpoint.com/. The company has approximately
140 employees with offices in New York, NY, Los Angeles, CA,
Austin, TX and London, England. FORWARD LOOKING STATEMENTS This
press release contains "forward-looking" statements as that term is
defined in the Private Securities Litigation Reform Act of 1995 and
similar expressions that reflect Viewpoint's current expectations
about its future performance. These statements and expressions are
subject to risks, uncertainties and other factors that could cause
Viewpoint's actual performance to differ materially from those
expressed in, or implied by, these statements and expressions. Such
risks, uncertainties and factors include those described in
Viewpoint's filings and reports on file with the Securities and
Exchange Commission. Copyright (C) 2007 Viewpoint Corporation. All
Rights Reserved. Viewpoint, Unicast, Springbox, TheStudio by
Viewpoint and KeySearch are trademarks or registered trademarks of
Viewpoint Corporation. Press: Or Ann Charles Jay Kolbe Viewpoint
Corporation Weber Shandwick 212-201-0800 212-445-8215 DATASOURCE:
Viewpoint Corporation CONTACT: Ann Charles of Viewpoint
Corporation, +1-212-201-0800, , or Jay Kolbe of Weber Shandwick,
+1-212-445-8215 , for Viewpoint Corporation Web site:
http://www.viewpoint.com/ http://www.dgfastchannel.com/
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