They Can Handle the Truth: 84 Percent of Americans Want to be Notified Immediately of a Data Breach
25 June 2015 - 9:35PM
Business Wire
New ZixCorp study dives into America’s views
on data breaches and how companies can regain consumer
trust
Zix Corporation (ZixCorp), (NASDAQ: ZIXI), a leader in
email data protection, today released the results of a commissioned
research study focused on American consumers’ views on data
breaches. The Qualtrics-conducted study — which surveyed more than
500 individuals between the ages of 18-75 — revealed how Americans
view data breaches, how much they understand about them and if they
are changing their shopping habits as a result.
As a whole, the results show that Americans have strong feelings
about data breach notification, with 84 percent of those surveyed
stating that the best way a company can regain their trust after a
breach occurs is to notify them right away and provide a high level
of contact. Additionally, 92 percent of respondents think a company
should be required to report a data breach to their entire customer
base, regardless of breach size.
While the majority of respondents agree on notification, they
are divided on what steps should be taken to protect themselves and
placing trust in retailers. Specifically, 49 percent of respondents
said they have not changed their shopping habits in light of the
massive retail breaches over the past two years, and 60 percent
trust retailers to protect their credit and debit card
information.
“As wide-scale data breaches have become more common over the
past few years, it’s increasingly critical that companies implement
proper protection, like email encryption, and set up crisis plans
for when a breach does occur,” said Rick Spurr, CEO of
ZixCorp. “As the survey confirms, acknowledgement and opening a
clear and honest line of communication can go a long way in
rebuilding consumer trust.”
Additional findings from the survey include:
- 70 percent of respondents claim they
keep up-to-date with news about data breaches, while only 51
percent consider themselves knowledgeable on the topic of data
breaches and cyber security
- Of those respondents whose information
was not breached, 37 percent have changed shopping habits due to
news of breaches
- 48 percent of respondents continue to
shop at stores that have experienced a breach because they believe
all businesses are vulnerable to data breaches
- 48 percent of respondents believe that
outside of the attacker, an organization’s IT team/developers
should be held responsible for a data breach
For additional survey results and breakdowns, please visit
http://blog.zixcorp.com/2015/06/youve-suffered-a-data-breach-now-what.
To learn more about Zix® email data protection, visit
www.zixcorp.com.
About Zix Corporation
ZixCorp is a leader in email data protection. ZixCorp offers
industry-leading email encryption, a unique email DLP solution and
an innovative email BYOD solution to meet your company’s data
protection and compliance needs. ZixCorp is trusted by the nation’s
most influential institutions in healthcare, finance and government
for easy-to-use secure email solutions. ZixCorp is publicly traded
on the Nasdaq Global Market under the symbol ZIXI, and its
headquarters are in Dallas, Texas. For more information, visit
www.zixcorp.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150625005307/en/
ZixCorpPublic RelationsTaylor Stansbury Johnson,
214-370-2134tjohnson@zixcorp.com
Zix (NASDAQ:ZIXI)
Historical Stock Chart
From Apr 2024 to May 2024
Zix (NASDAQ:ZIXI)
Historical Stock Chart
From May 2023 to May 2024