Salesforce.com Announces the Publication of 'Behind the Cloud,' the First, Firsthand Account of the Rise of Enterprise Cloud Com
19 October 2009 - 11:00PM
PR Newswire (US)
Salesforce.com Co-Founder, Chairman and CEO, Marc Benioff, shares
untold details of how the company went from idea to billion-dollar
phenomenon and revolutionized an industry 'Behind the Cloud' offers
10 playbooks showing companies how to be successful now - includes
everything from marketing to sales; management tools to global
expansion Foreword by Dell Founder, Chairman and CEO Michael Dell
and endorsements from Cisco Chairman and CEO John Chambers, Google
CEO Eric Schmidt, and musician Neil Young SAN FRANCISCO, Oct. 19
/PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the
enterprise cloud computing company
(http://www.salesforce.com/cloudcomputing), today announced the
availability of "Behind the Cloud," a new book by Founder and CEO
Marc Benioff and published by Jossey-Bass, an imprint of Wiley.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO)
"Behind the Cloud" will, for the first time, offer a personal
insider's view of the creation of a cloud computing giant and tell
the story of how salesforce.com brought businesses into the cloud
in an era dominated by mass consumer cloud services like Facebook,
Google and Twitter. Benioff shares personal stories of the pivotal
situations that salesforce.com encountered on its ascent. "Behind
the Cloud" provides readers with a practical, how-to guide,
including 10 playbooks with 111 plays that are packaged as case
studies so entrepreneurs and existing business executives may
employ the secrets to salesforce.com's success. Readers will
uncover the plays used to take salesforce.com from idea to
billion-dollar company in just 10 years, all while revolutionizing
the technology industry. But "Behind the Cloud" is about more than
just technology. Benioff details the company's innovative
integrated philanthropy model that has generated $14 million in
grants, 150,000 hours of donated employee service and 6,000
successful nonprofit organizations running on salesforce.com's
service. For every entrepreneur, and anyone interested in cloud
computing, this is a must-read. "In 'Behind the Cloud,' I offer an
insider's guide on how to replicate our success, including how to
build a business that's not just profitable, but inspiring: good
for your employees, good for your customers, and good for your
community," said Marc Benioff, chairman and CEO, salesforce.com.
"At a time when more entrepreneurs are starting companies faster
and cheaper than ever before, the simple, accessible, and
unconventional advice offered here will help you stand out,
innovate better, and grow faster in any economic climate."
Coauthored by Carlye Adler, "Behind the Cloud" includes a foreword
by Michael Dell, chairman and CEO of Dell, and 10 playbooks with
111 plays to guide readers to on a path to their own success.
Playbooks include: -- The Start-Up Playbook: How to Turn a Simple
Idea into a High-Growth Company -- The Marketing Playbook: How to
Cut Through the Noise and Pitch the Bigger Picture -- The Events
Playbook: How to Use Events to Build Buzz and Drive Business -- The
Sales Playbook: How to Energize Your Customer into a Million-Member
Sales Team -- The Technology Playbook: How to Develop Products
Users Love -- The Corporate Philanthropy Playbook: How to Make Your
Company About More Than Just the Bottom Line -- The Global
Playbook: How to Launch Your Product and Introduce Your Model to
New Markets -- The Finance Playbook: How to Raise Capital, Create a
Return, and Never Sell Your Soul -- The Leadership Playbook: How to
Create Alignment -- the Key to Organizational Success -- The Final
Play: Make Everyone Successful Leaders from every Industry Lauding
"Behind the Cloud" -- "Cisco and salesforce.com share a vision of
how the network is the platform to transform business. In his book,
Benioff outlines how salesforce.com has used cloud computing to
disrupt and reshape the enterprise software space. It is clear that
we are just beginning to understand the potential of networked
business and the future benefits and productivity gains of the next
phase of the Internet." --John Chambers, chairman and CEO, Cisco --
"A great guide for any aspiring entrepreneur or CEO navigating the
landscape of the future. It's the playbook for Enterprise 2.0."
--Michael Dell, founder, chairman and CEO, Dell -- "'Behind the
Cloud' demonstrates what happens when companies act as good
citizens. Everyone--from employees to shareholders to the
company--wins. Get ready to be inspired and make a difference."
--Charles Moore, executive director, Committee Encouraging
Corporate Philanthropy -- "In 'Behind the Cloud,' Marc Benioff
takes us through the ups and downs of building one of the most
extraordinary businesses of our time and reveals the tactics that
gave salesforce.com its amazing edge. This book will show you how
to focus your vision, think differently, align your
organization--and transform your business and your life." --Anthony
Robbins, author of "Awaken the Giant Within and Unlimited Power,"
and professional speaker -- "Salesforce.com and Google share a
vision for how the cloud will revolutionize computing. 'Behind the
Cloud' gives us a rare glimpse at the development of one of the
most important trends in business today." --Eric Schmidt, CEO,
Google -- "Reading, but also afterwards, practicing the 111 plays
described by Marc Benioff opens the door for entrepreneurial
success much better than any MBA Program." --Klaus Schwab, founder,
World Economic Forum and co-founder of the Schwab Foundation for
Social Entrepreneurship -- "Reading this book, I laughed out loud
many times as Marc told his story, a story of great ideas,
thunder-stealing pranks, and a world consciousness that is at the
heart of salesforce.com." --Neil Young, musician Additional
Resources -- "Behind the Cloud"
(http://www.salesforce.com/behindthecloud/) -- Facebook
(http://www.facebook.com/BehindTheCloud) -- Salesforce.com
Foundation (http://www.salesforcefoundation.org/) -- YouTube
(http://www.youtube.com/watch?v=cvXe9_ikY-A) -- YouTube
(http://www.youtube.com/watch?v=qndFluemy9Q) -- YouTube
(http://www.youtube.com/watch?v=LoBgW1fb6xM) Pricing and
Availability "Behind the Cloud" is available beginning today for
$27.95 at a variety of retailers, including: -- Amazon.com
(http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Comp
any/dp/0470521163/ref=sr_1_1?ie=UTF8&s=books&qid=1255378694&sr=8-1)
-- Barnes & Noble
(http://search.barnesandnoble.com/Behind-the-Cloud/Marc-Benioff/e/9780
470521168/?itm=1&USRI=behind+the+cloud) -- Borders
(http://www.borders.com/online/store/TitleDetail?sku=0470521163) --
CEORead
(http://800ceoread.com/book/show/9780470521168-Behind_the_Cloud) --
Wiley
(http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470535903.html)
All of Benioff's proceeds from the book will go toward the
Salesforce.com Foundation. About the Authors In 2000, Marc Benioff
launched the Salesforce.com Foundation--now a multimillion-dollar
global organization--establishing the '1-1-1 model,' whereby the
company contributes one percent of profits, one percent of equity,
and one percent of employee hours back to the communities it
serves. The World Economic Forum named Benioff as one of its Young
Global Leaders, and in 2007 the Committee Encouraging Corporate
Philanthropy presented Benioff with the coveted Excellence in
Corporate Philanthropy Award. Salesforce.com has been voted one of
the world's most ethical companies by Business Ethics Magazine, one
of the best companies to work for by Fortune, and in 2008, Benioff
was awarded CEO of the Year Award by CRO Magazine. Benioff is also
the author of The Business of Changing the World and Compassionate
Capitalism. Prior to launching salesforce.com, Benioff spent 13
years at Oracle Corporation. He founded his first company, Liberty
Software, when he was 15 years old. He lives in San Francisco,
California. Carlye Adler is an award-winning journalist whose
articles have appeared in BusinessWeek, Condé Nast Portfolio, Fast
Company, Fortune, Time, Wired, and many other publications. She
co-wrote, with salesforce.com chairman and CEO Marc Benioff, The
Business of Changing the World: Twenty Great Leaders on Strategic
Corporate Philanthropy. She has been twice named one of the most
influential business journalists under the age of 30 by The
Journalist & Financial Reporting (TJFR) Group. Her story on the
hefty price of investing in a Krispy Kreme franchise was selected
for inclusion in The Best Business Stories of the Year, 2003
Edition. She lives in New York City. About salesforce.com
Salesforce.com is the enterprise cloud computing company. The
company's portfolio of Salesforce CRM applications, available at
http://www.salesforce.com/products/, has revolutionized the ways
that companies collaborate and communicate with their customers
across sales, marketing and service. The company's Force.com
platform (http://www.salesforce.com/platform/) helps customers,
partners and developers to quickly build powerful business
applications to run every part of the enterprise in the cloud.
Based on salesforce.com's real-time, multitenant architecture,
Salesforce CRM and Force.com offer the fastest path to customer
success with cloud computing. As of July 31, 2009, salesforce.com
manages customer information for approximately 63,200 customers
including Allianz Commercial, Dell, Dow Jones Newswires, Japan
Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased
services or features referenced in this or other press releases or
public statements are not currently available and may not be
delivered on time or at all. Customers who purchase salesforce.com
applications should make their purchase decisions based upon
features that are currently available. Salesforce.com has
headquarters in San Francisco, with offices in Europe and Asia, and
trades on the New York Stock Exchange under the ticker symbol
"CRM". For more information please visit
http://www.salesforce.com/, or call 1-800-NO-SOFTWARE. Copyright
(c) 2009 salesforce.com, inc. All rights reserved. Salesforce and
the "no software" logo are registered trademarks of salesforce.com,
inc., and salesforce.com owns other registered and unregistered
trademarks. Other names used herein may be trademarks of their
respective owners.
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Jane Hynes of salesforce.com, +1-415-901-5079, Web Site:
http://www.salesforce.com/
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