The 10//2 Collection from Lance Armstrong and Nike
29 June 2005 - 2:18AM
PR Newswire (US)
The 10//2 Collection from Lance Armstrong and Nike Footwear and
Apparel Line Brings New Life to LIVESTRONG Campaign BEAVERTON,
Ore., June 28 /PRNewswire/ -- On October 2, 1996, cyclist Lance
Armstrong was diagnosed with cancer. As he explained, "it was the
day I started to live." After a year of celebrating his LIVESTRONG
way of life through the sale of 50 million distinctive yellow
wristbands, which raised $50 million for the Lance Armstrong
Foundation, Nike and Lance have teamed to give the campaign a new
direction. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-a
http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-b
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO ) The 10//2
Collection from Nike is a line of lifestyle and performance product
that is inspired by Lance Armstrong's celebration of life. Offering
a variety of high performance technical cycling wear and lifestyle
products, the 10//2 Collection celebrates the two sides of Lance --
the fanatically driven and the totally casual -- while
acknowledging the significance of that day. Of course, yellow plays
a pivotal role in the 10//2 Collection. Yellow is Lance's color --
the color of the jersey he's won a record six times, and the color
that has come to stand for the hope he shares with cancer patients
around the world through his foundation. Nike integrated yellow
throughout the line by incorporating a yellow band on each product.
The Lance Armstrong Foundation will continue to receive $1.00 for
each 10//2 Collection item sold. The 10//2 Collection can be
purchased online at http://www.wearyellow.com/ and
http://www.niketown.com/. It is available in full distribution
beginning July 2, at NikeTown, Nordstroms, Finish Line and
specialty cycling shops nationwide. The line ranges in prices from
$20 to $100. In addition to signature 10//2 Collection caps, 10//2
messenger bags, 10//2 hoodies, 10//2 tees, "Good Days/Great Days"
tees, and 10//2 polos for men and women, the line includes
distinctive performance apparel, including: A Dri-FIT Waffle
Half-Zip, Dri-FIT Waffle short, and Dri-FIT Waffle Pant for men;
Dri-FIT Sport Bra, Temp Track short and Dri-FIT Slacker Jacket for
women. Footwear includes the Nike Free 5.0 (men/women, the Air Zoom
Miler (men/women), the Nike Free Trainer 5.0 (men), the Air Zoom
Infiltrator (men), the Benassi LA Slide (men), and the Pazura Thong
(women). In greater detail: Nike 10//2 Performance Jerseys The long
sleeve, short sleeve and sleeveless cycling jerseys are each
thoughtfully designed with the essential features you'd want when
your day's about the bike. Each performance jersey features: --
100% Nike Dri-FIT that wicks moisture away from the body to keep
you cool and dry -- Mesh inserts at the arms and back of neck for
enhanced breathability -- An 18-inch invisible zipper that allows
for added ventilation -- Signature yellow band at the left cuff --
10//2 graphics sublimated on both front and back. Nike 10//2
Performance Short The technically designed bibbed cycling short is
extremely comfortable by using the latest synthetic chamois for
cushioned, chafe-free riding. Additional features include: --
U-panel construction in 190-gram nylon spandex -- High-performance
multi-density chamois for maximum comfort -- Lycra spandex straps
with mesh inserts for enhanced comfort and breathability --
Signature yellow band at left leg Nike 10//2 Windfront Vest The
10//2 Windfront Vest provides essential windproof water-resistance
for the core when cooler, moist conditions prevail. It's the
perfect addition to a cyclist's kit. Additional features include:
-- 100% microfiber polyester is water-resistant and windproof
offering superior protection from the elements -- Open-mesh back
for enhanced breathability -- Extra high collar offers greater wind
protection -- Full zip front -- Signature yellow band at left arm
Nike 10//2 Footwear - Nike Free The premise of Nike Free is simple
-- to create a shoe that more closely mimics the foot's natural
barefoot action that will both strengthen the athlete's feet and
help to improve performance. Specific features of the 10//2 Nike
Free footwear include: -- The unique upper is a one-piece Escaine
material that allows for a great fit, while engineered vents
enhance breathability -- The Phylite midsole is siped or cut into
an engineered pattern of flex grooves both laterally and
longitudinally throughout the midsole to provide the most flexible
midsole ever in a Nike shoe -- The outsole is constructed of BRS
1000 rubber inserts added to the Phylite heel to add durability --
Signature yellow band About Nike, Inc. NIKE, Inc. based in
Beaverton, Oregon is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly owned Nike subsidiaries include Converse Inc., which
designs, markets and distributes athletic footwear, apparel and
accessories; Bauer NIKE Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan (R), which designs,
markets, and distributes fine dress and casual shoes and
accessories; Hurley International LLC, which designs, markets and
distributes action sports and youth lifestyle footwear, apparel and
accessories and Exeter Brands Group LLC, which designs and markets
athletic footwear and apparel for the value retail channel. AP
Archive: http://photoarchive.ap.org PRN Photo Desk,
photodesk@prnewswire.com
http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-a
http://www.newscom.com/cgi-bin/prnh/20050628/SFTU098-b
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGODATASOURCE:
Nike CONTACT: Dean Stoyer, Brand Comm. of Nike, +1-503-532-6018, or
Web site: http://www.nikebiz.com/
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