Charmin(R) Teams Up With Broadway Cares to Offer Most-Sought-After 'Seats' on Broadway
30 December 2009 - 9:28AM
PR Newswire (US)
'Bathrooms over Broadway' is first-ever Broadway Show in a bathroom
;Starring Tony-Award-Nominated Christopher Sieber of 'Shrek the
Musical' NEW YORK, Dec. 29 /PRNewswire/ -- For tourists, local New
Yorkers and avid lovers-of-the-arts alike, the best "seats" on
Broadway this holiday season are in the Charmin Restrooms! Charmin®
teamed up with non-profit Broadway Cares/Equity Fights AIDS to
present "Bathrooms over Broadway," the first-ever Broadway show in
a bathroom. The 10-15 minute, "cheeky" musical production took
place, free-of-charge, before a live audience at the Charmin
Restrooms on December 29 at 10:30 AM and featured the thrilling
theatrics of several well-known Broadway stars, including "Shrek
the Musical's" Christopher Sieber. (Photo:
http://www.newscom.com/cgi-bin/prnh/20091229/NY30904 ) The
one-time-only, first-of-its-kind production featured Charmin in the
starring "roll," with Broadway actors paying homage to the
top-billing toilet paper brand though a handful of show-stopping
musical numbers. Talented loo-loving thespians sang and danced to
all-things-potty, taking the audience on various bathroom
adventures throughout New York City during the holiday season.
Musical numbers performed to the tune of familiar Broadway and hit
pop-culture songs, coupled with toilet-paper-fashioned props, were
guaranteed to "bring the house down." In addition to Christopher
Sieber, who was nominated for a Tony Award for "Best Featured Actor
in a Musical" for his current role as Lord Farquaad in "Shrek the
Musical," the Charmin "Bathrooms over Broadway" potty-praising cast
featured Broadway actors Maya Days, Marya Grandy, Bernard Dotson
and Joy Hermalyn. "The Go Team," five Charmin Ambassadors chosen to
work at the Charmin Restroom this holiday season for a $10,000
salary, and the lovable Charmin Bears, appearing for the first time
on Broadway, rounded out the talented cast. Charmin worked with
non-profit partner Broadway Cares/Equity Fights AIDS to develop the
show's content and relied on the non-profit's expertise to direct
and cast the production. Their mission is to mobilize the unique
abilities within the entertainment industry to mitigate the
suffering of individuals affected by HIV/AIDS. Since 2006,
approximately 1.5 million visitors have experienced the 20 clean,
deluxe, ADA compliant, family friendly and fully staffed restrooms
that offer a highly engaging and interactive Charmin experience
with additional luxuries like stroller parking, baby changing
stations and seating and family photo areas. Fun new features this
year include a giant toilet for photo-ops, digital graffiti wall,
kids' toilet paper pit and video "can-fessional" booth. The
Restrooms are located at 1540 Broadway in Times Square between West
45th and West 46th streets and are open to the public Sunday -
Wednesday from 10AM to 9PM, and Thursday - Saturday 10AM to 11PM
through Thursday, December 31. For more information about the
Charmin Restrooms, visit http://www.enjoythego.com/. About Charmin
Charmin has been America's most popular toilet paper for more than
25 years. In the U.S., P&G offers Charmin Ultra Soft and
Charmin Ultra Strong - super premium two-ply toilet paper; Charmin
Basic - a one-ply toilet paper; Charmin Plus Lotion with Aloe &
E; and Charmin Freshmates - flushable wet wipes. For more
information on Charmin, visit http://www.charmin.com/. About
Procter & Gamble [NYSE: PG] Four billion times a day, P&G
brands touch the lives of people around the world. The company has
one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head
& Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The
P&G community includes approximately 135,000 employees working
in about 80 countries worldwide. Please visit http://www.pg.com/
for the latest news and in-depth information about P&G and its
brands. http://www.newscom.com/cgi-bin/prnh/20091229/NY30904
http://photoarchive.ap.org/ DATASOURCE: P&G CONTACT: Charlotte
Cavaretta, MS&L, +1-212-468-3590, ; or Laura Lewis, Procter
& Gamble, +1-513-207-3918, Web Site: http://www.enjoythego.com/
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